The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).
Coors Light has a "mountain icon" to represent the beer in place of the logo. The icon is a stylized drawing of a mountain with two peaks. The bottom has a tail that signifies movement.
History
Adolph Coors was born in 1847 in a German town known today as Wuppertal-Oberbarmen. At the age of 14 he began working at the Henry Wenker Brewery in Dortmund,. Adolph Coors considered that water was the key ingredient for a perfect beer. Therefore, he decided to locate Adolph Coors Company in Golden, Colorado in 1873. The Rocky Mountains are the primary source of the water used in the beer.
Marketing and advertising
There were a number of trends occurring in the mid-1970s. Health was one of the most discussed topics in the American population. The baby-boomer generation was reaching their drinking age, and therefore they gave the beer drinking demographic a shift. They were concerned about their health, but they also wanted to drink beer. There was a growing interest in low-calorie beverages. In 1975, light beers made up only 1% of beer consumption in the USA, and by 1994, they accounted for 35% of all domestic beer sold in the USA. In 1978, Coors introduced the popular Coors Light brand.
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game, Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen, incorporating a distinctive black square representing the dead pixels caused by the impact.
Available for purchase at $17 for consumers aged 21 and above, the limited-edition commemorative cans offer fans a tangible piece of baseball history to cherish. Quantities are strictly limited, addi...
published: 03 May 2024
Coors Light Time Capsule Commercial
Our new commercial with @patrickmahomes was almost finished. What were we supposed to do? Put it in a time capsule and bury it underground until some day in the future? Watch to find out.
#choosechill #coors #coorslight #lightbeer #bluemountains #patrickmahomes #mahomes #KC
published: 26 Jun 2024
How do Coors Light "Cold Activated" Cans and Bottles Work? Inside the Brackets Ep.19
We've all seen the "Cold Activated" can or bottle of Coors Light in your neighbourhood store's beer fridge, but how exactly does this system work? Is it magical beer wizardry? Or is there something a little more scientific behind it. We're hoping for the wizardry...but let's find out.
#CoorsLight #BeerLegends
Join the Beer Explorers: https://beer-brackets.com/join-the-be...
Support the channel: https://beer-brackets.com/tip-jars/14123
50$ or more:
Get to open your beer brackets with Joe and Ale + 10% Discount Code for merch store
100$ or more :
Get to open and close your beer brackets with Joe and Ale + 15% Discount Code for merch store.
Get some Beer Brackets merch: https://beer-brackets.com/merch
published: 01 May 2022
Chloe Kimes - Coors Light (Live on The WDVX Blue Plate Special)
Chloe Kimes performs their song "Coors Light" Live on The WDVX Blue Plate Special.
Chloe Kimes Socials:
Spotify: https://open.spotify.com/artist/5klNuPlHTJJE906E5JRCvI
Apple Music: https://music.apple.com/us/artist/chloe-kimes/1029503767
Facebook: https://www.facebook.com/chloekimesmusic
Instagram: https://www.instagram.com/chloekimes/
YouTube: https://www.youtube.com/@chloekimesmusic
Website: https://www.chloekimesmusic.com/
The WDVX Blue Plate Special is a live performance radio show held at noon, Monday through Saturday, at the WDVX studio inside the Knoxville Visitor’s Center. Come and play your part as an audience member in the radio show that’s popular worldwide!
Not enough content? Everything WDVX 👀👀👀
Listen Live! ➡️ http://wdvx.com/
General Updates ➡️Facebook: https://www.face...
published: 23 Jul 2023
Man Credits Longevity With Coors Light Every Day
Andrew Slavonic is 101 years old and likes a beer at 4 o'clock.
published: 11 Jan 2019
Coors Light
The Twins
published: 21 Jun 2006
Coors Light "Mascot Chill" Commercial ||
Cool Commercial with nice song.
Thanks for watching!!!
Have a great day!!!
published: 19 Oct 2021
Jean Claude Van Damme Coors Light
On retrouve Van Damme dans une pub de Coors Light!
published: 18 Dec 2013
Rockies are all sorts of banged up, which means there might be some new faces in Denver very soon
Senior Spokane Indians beat writer Dave Nichols gives an inside look at the top prospects in the Rockies farm system. Who might we see next in Denver and how is the top prospect Charlie Condon looking? All of that and more with Christian Saez on the pod!
Start - 0:00
Rox lose to the Mets & injury updates - 2:00
Is the bullpen finding a groove? - 6:00
RyMac's slump - 9:45
Interview w/ Dave Nichols - 19:00
White Sox cleared house... will the Rox? - 37:00
Speedway game? - 47:00
A look ahead - 49:00
An ALLCITY Network Production
PARTY WITH US: https://thednvr.com/events
ALL THINGS DNVR: https://linktr.ee/dnvrsports
SUBSCRIBE: https://www.youtube.com/c/DNVR_Sports
Indeed: listeners of this show will get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://indeed.com/allc...
published: 10 Aug 2024
Coors Light Commerical with R Lee Ermey
This is an old Coors Light Commercial featuring R Lee Ermey. He is the Drill Instructor from Full Metal Jacket and has been in many movies and TV shows. He is recently famous for being the Drill Instructor Therapist in the Geico Commercials
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral baseball...
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game, Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen, incorporating a distinctive black square representing the dead pixels caused by the impact.
Available for purchase at $17 for consumers aged 21 and above, the limited-edition commemorative cans offer fans a tangible piece of baseball history to cherish. Quantities are strictly limited, adding to the exclusivity and appeal of this unique collector's item.
But Coors Light's engagement with the viral moment didn't stop there. The brand has swiftly capitalized on the momentum, ensuring that Angels fans can relive the excitement firsthand at the team's first home game back in Southern California. Coors Light has adorned the stadium with beverage wraps and signage replicating the damaged billboard from the memorable Angels-Mets encounter, further immersing fans in the thrill of the moment.
With its innovative approach to fan engagement and quick response to viral events, Coors Light continues to demonstrate its commitment to enhancing the fan experience both on and off the field.
AWARDS
D&AD 2024
- Gold and Silver in Media
- Gold in Press & Outdoor
- Silver and Bronze in Digital & Social
- Silver in PR
One Show 2024
- Out of Home Grand Prix
- Gold in Out of Home
- Gold in Print & Promotional
- Gold, Silver, Bronze in Social Media
- Silver in Direct Marketing
- Bronze in Experiential & Immersive
- Bronze in Public Relations
ADC Awards 2024
- 2 Gold, 2 Silver in Advertising
- Bronze in Packaging Design
Clio Awards 2024
- Out Of Home Grand Clio
- 1 Gold in Direct
- 1 Gold in Integrated
- 1 Silver in Experience and Activation
- 1 Silver in Social Media
- 1 Bronze in Experience and Activation
CREDITS
Advertiser: Coors Light, Toronto.
Chief Marketing Officer: Sofia Colucci.
VP of Marketing: Marcelo Pascoa.
Sr. Marketing Manager: Eric Kouri.
Associate Marketing Manager: Saron Strait.
Director of PR: Maya McDonald.
Field Marketing Manager: Allie Mason.
Advertising Agency: Rethink, Toronto, Montreal, Vancouver.
Managing Partner, Chief Creative Officer: Aaron Starkman.
Chief Creative Officer: Mike Dubrick.
Chief Creative Officer: Daniel Lobaton.
Chief Strategy Officer: Sean McDonald.
Executive Creative Director: Xavier Blais.
Creative Director: Yusong Zhang.
Associate Creative Director / Art Director: Nick Noh.
Associate Creative Director / Copywriter: Jordan Darnbrough.
Producer: Kate A. Spencer.
Integrated Producer: AJ Merrick.
Studio Artist: Todd Bennett.
PR Lead: Meredith Montgomery.
Public Relations Account Director in Strategy: Sara Lemmermeyer.
PR Intern: Marta Miklas.
Account Director: Samantha Miller.
Account Director: Meaghan Daly.
Account Director: Isaac Reynoso.
Managing Director: Marie Lunny.
Account Manager: Dishant Verma.
Production Company: Mt Vernon Production Company, New York.
Executive Producer: Ken Franchi.
Motion Camera: Sean Teegarden.
Motion Camera: Chad Sano.
Still Camera: Christian Hoover Thompson.
DIT: CJ Miller.
Audio: Erik Clabeaux.
Production Assistant: Eric Ellis.
Production Assistant: Darian Grey.
Production Assistant: Kaylor Myers.
Printing Company: Canworks Printing, Austin.
Printing: BluEdge, New York.
Sr. Director, Partnership Services: Bobby Kowan, Angels Baseball.
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game, Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen, incorporating a distinctive black square representing the dead pixels caused by the impact.
Available for purchase at $17 for consumers aged 21 and above, the limited-edition commemorative cans offer fans a tangible piece of baseball history to cherish. Quantities are strictly limited, adding to the exclusivity and appeal of this unique collector's item.
But Coors Light's engagement with the viral moment didn't stop there. The brand has swiftly capitalized on the momentum, ensuring that Angels fans can relive the excitement firsthand at the team's first home game back in Southern California. Coors Light has adorned the stadium with beverage wraps and signage replicating the damaged billboard from the memorable Angels-Mets encounter, further immersing fans in the thrill of the moment.
With its innovative approach to fan engagement and quick response to viral events, Coors Light continues to demonstrate its commitment to enhancing the fan experience both on and off the field.
AWARDS
D&AD 2024
- Gold and Silver in Media
- Gold in Press & Outdoor
- Silver and Bronze in Digital & Social
- Silver in PR
One Show 2024
- Out of Home Grand Prix
- Gold in Out of Home
- Gold in Print & Promotional
- Gold, Silver, Bronze in Social Media
- Silver in Direct Marketing
- Bronze in Experiential & Immersive
- Bronze in Public Relations
ADC Awards 2024
- 2 Gold, 2 Silver in Advertising
- Bronze in Packaging Design
Clio Awards 2024
- Out Of Home Grand Clio
- 1 Gold in Direct
- 1 Gold in Integrated
- 1 Silver in Experience and Activation
- 1 Silver in Social Media
- 1 Bronze in Experience and Activation
CREDITS
Advertiser: Coors Light, Toronto.
Chief Marketing Officer: Sofia Colucci.
VP of Marketing: Marcelo Pascoa.
Sr. Marketing Manager: Eric Kouri.
Associate Marketing Manager: Saron Strait.
Director of PR: Maya McDonald.
Field Marketing Manager: Allie Mason.
Advertising Agency: Rethink, Toronto, Montreal, Vancouver.
Managing Partner, Chief Creative Officer: Aaron Starkman.
Chief Creative Officer: Mike Dubrick.
Chief Creative Officer: Daniel Lobaton.
Chief Strategy Officer: Sean McDonald.
Executive Creative Director: Xavier Blais.
Creative Director: Yusong Zhang.
Associate Creative Director / Art Director: Nick Noh.
Associate Creative Director / Copywriter: Jordan Darnbrough.
Producer: Kate A. Spencer.
Integrated Producer: AJ Merrick.
Studio Artist: Todd Bennett.
PR Lead: Meredith Montgomery.
Public Relations Account Director in Strategy: Sara Lemmermeyer.
PR Intern: Marta Miklas.
Account Director: Samantha Miller.
Account Director: Meaghan Daly.
Account Director: Isaac Reynoso.
Managing Director: Marie Lunny.
Account Manager: Dishant Verma.
Production Company: Mt Vernon Production Company, New York.
Executive Producer: Ken Franchi.
Motion Camera: Sean Teegarden.
Motion Camera: Chad Sano.
Still Camera: Christian Hoover Thompson.
DIT: CJ Miller.
Audio: Erik Clabeaux.
Production Assistant: Eric Ellis.
Production Assistant: Darian Grey.
Production Assistant: Kaylor Myers.
Printing Company: Canworks Printing, Austin.
Printing: BluEdge, New York.
Sr. Director, Partnership Services: Bobby Kowan, Angels Baseball.
Our new commercial with @patrickmahomes was almost finished. What were we supposed to do? Put it in a time capsule and bury it underground until some day in the...
Our new commercial with @patrickmahomes was almost finished. What were we supposed to do? Put it in a time capsule and bury it underground until some day in the future? Watch to find out.
#choosechill #coors #coorslight #lightbeer #bluemountains #patrickmahomes #mahomes #KC
Our new commercial with @patrickmahomes was almost finished. What were we supposed to do? Put it in a time capsule and bury it underground until some day in the future? Watch to find out.
#choosechill #coors #coorslight #lightbeer #bluemountains #patrickmahomes #mahomes #KC
We've all seen the "Cold Activated" can or bottle of Coors Light in your neighbourhood store's beer fridge, but how exactly does this system work? Is it magical...
We've all seen the "Cold Activated" can or bottle of Coors Light in your neighbourhood store's beer fridge, but how exactly does this system work? Is it magical beer wizardry? Or is there something a little more scientific behind it. We're hoping for the wizardry...but let's find out.
#CoorsLight #BeerLegends
Join the Beer Explorers: https://beer-brackets.com/join-the-be...
Support the channel: https://beer-brackets.com/tip-jars/14123
50$ or more:
Get to open your beer brackets with Joe and Ale + 10% Discount Code for merch store
100$ or more :
Get to open and close your beer brackets with Joe and Ale + 15% Discount Code for merch store.
Get some Beer Brackets merch: https://beer-brackets.com/merch
We've all seen the "Cold Activated" can or bottle of Coors Light in your neighbourhood store's beer fridge, but how exactly does this system work? Is it magical beer wizardry? Or is there something a little more scientific behind it. We're hoping for the wizardry...but let's find out.
#CoorsLight #BeerLegends
Join the Beer Explorers: https://beer-brackets.com/join-the-be...
Support the channel: https://beer-brackets.com/tip-jars/14123
50$ or more:
Get to open your beer brackets with Joe and Ale + 10% Discount Code for merch store
100$ or more :
Get to open and close your beer brackets with Joe and Ale + 15% Discount Code for merch store.
Get some Beer Brackets merch: https://beer-brackets.com/merch
Chloe Kimes performs their song "Coors Light" Live on The WDVX Blue Plate Special.
Chloe Kimes Socials:
Spotify: https://open.spotify.com/artist/5klNuPlHTJJE90...
Chloe Kimes performs their song "Coors Light" Live on The WDVX Blue Plate Special.
Chloe Kimes Socials:
Spotify: https://open.spotify.com/artist/5klNuPlHTJJE906E5JRCvI
Apple Music: https://music.apple.com/us/artist/chloe-kimes/1029503767
Facebook: https://www.facebook.com/chloekimesmusic
Instagram: https://www.instagram.com/chloekimes/
YouTube: https://www.youtube.com/@chloekimesmusic
Website: https://www.chloekimesmusic.com/
The WDVX Blue Plate Special is a live performance radio show held at noon, Monday through Saturday, at the WDVX studio inside the Knoxville Visitor’s Center. Come and play your part as an audience member in the radio show that’s popular worldwide!
Not enough content? Everything WDVX 👀👀👀
Listen Live! ➡️ http://wdvx.com/
General Updates ➡️Facebook: https://www.facebook.com/WDVXradio/
Short Form Content ➡️ TikTok: https://www.tiktok.com/@wdvxradio
Short Form Content ➡️ Instagram: https://www.instagram.com/wdvx/
Audio By: Johnny Dotson
Filmed By: Joseph Jeter
Edited By: Joseph Jeter
#liveperformance #wdvxblueplatespecial #chloekimes #coorslight
Chloe Kimes performs their song "Coors Light" Live on The WDVX Blue Plate Special.
Chloe Kimes Socials:
Spotify: https://open.spotify.com/artist/5klNuPlHTJJE906E5JRCvI
Apple Music: https://music.apple.com/us/artist/chloe-kimes/1029503767
Facebook: https://www.facebook.com/chloekimesmusic
Instagram: https://www.instagram.com/chloekimes/
YouTube: https://www.youtube.com/@chloekimesmusic
Website: https://www.chloekimesmusic.com/
The WDVX Blue Plate Special is a live performance radio show held at noon, Monday through Saturday, at the WDVX studio inside the Knoxville Visitor’s Center. Come and play your part as an audience member in the radio show that’s popular worldwide!
Not enough content? Everything WDVX 👀👀👀
Listen Live! ➡️ http://wdvx.com/
General Updates ➡️Facebook: https://www.facebook.com/WDVXradio/
Short Form Content ➡️ TikTok: https://www.tiktok.com/@wdvxradio
Short Form Content ➡️ Instagram: https://www.instagram.com/wdvx/
Audio By: Johnny Dotson
Filmed By: Joseph Jeter
Edited By: Joseph Jeter
#liveperformance #wdvxblueplatespecial #chloekimes #coorslight
Senior Spokane Indians beat writer Dave Nichols gives an inside look at the top prospects in the Rockies farm system. Who might we see next in Denver and how is...
Senior Spokane Indians beat writer Dave Nichols gives an inside look at the top prospects in the Rockies farm system. Who might we see next in Denver and how is the top prospect Charlie Condon looking? All of that and more with Christian Saez on the pod!
Start - 0:00
Rox lose to the Mets & injury updates - 2:00
Is the bullpen finding a groove? - 6:00
RyMac's slump - 9:45
Interview w/ Dave Nichols - 19:00
White Sox cleared house... will the Rox? - 37:00
Speedway game? - 47:00
A look ahead - 49:00
An ALLCITY Network Production
PARTY WITH US: https://thednvr.com/events
ALL THINGS DNVR: https://linktr.ee/dnvrsports
SUBSCRIBE: https://www.youtube.com/c/DNVR_Sports
Indeed: listeners of this show will get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://indeed.com/allcity. Terms and conditions apply. Need to hire? You need Indeed.
Coach Prime wants to help you and other Coloradans be your healthiest selves as the Chief Motivation Officer of UCHealth’s Ready. Set. CO challenge. If you want to join the challenge, go to https://www.uchealth.org/readysetco
Visit Your Front Range Toyota Stores at a location near you - Toyota is the official vehicle of DNVR.
Get Coors Light delivered straight to your door with Instacart by going to https://coorslight.com/DNVR. Celebrate Responsibly. Coors Brewing Company, Golden, Colorado.
Use code DNVRROX50 to get 50% OFF your first Factor box and free wellness
shots for life with any active subscription at https://factormeals.com/dnvrrox50
Sign up on the Volo app using code DNVR3 to get Volo Pass for only $10/month for the first 3 months.
Download the Circle K app and join the Inner Circle or visit https://www.circlek.com/inner-circle!
Download the Gametime app, create an account, and use code DNVR for $20 off your first purchase. Terms apply.
Head over to https://chinookseedery.com and use code ROCKIES for 20% off your order! Best seeds ever.
Exclusively for our listeners, Shady Rays is giving out their best deal of the season. Head to https://shadyrays.com and use code: DNVR for 35% off polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people.
Check out FOCO merch and collectibles here https://foco.vegb.net/DNVR and use promo code “DNVR10” for 10% off your order on all non Pre Order items.
Rugged Road: Gear up for your next adventure with Rugged Road Coolers - Your ultimate outdoor companion! Head to https://ruggedroadoutdoors.pxf.io/allcity and use code DNVR for 10% off!
bet365: Go to https://www.bet365.com/olp/open-account?affiliate=365_02162536 or use code DNVR365 when you sign up! Must be 21+ and physically located in CO. Please gamble responsibly. If you or someone you know has a gambling problem and wants help call or TEXT 1-800-GAMBLER
Circa Sportsbook: Circa | Sports® bets can only be made while physically located in the state of Colorado. Must be 21 or older. All rights reserved. Circa | Sports Colorado encourages you to gamble responsibly. Gambling problem? Call or TEXT 1-800-GAMBLER or visit problemgamblingcolorado.org
When you shop through links in the description, we may earn affiliate commissions.
Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.
bet365: Go to https://www.bet365.com/olp/open-account?affiliate=365_02162536 or use code DNVR365 when you sign up! Must be 21+ and physically located in CO. Please gamble responsibly. If you or someone you know has a gambling problem and wants help call or TEXT 1-800-GAMBLER
Senior Spokane Indians beat writer Dave Nichols gives an inside look at the top prospects in the Rockies farm system. Who might we see next in Denver and how is the top prospect Charlie Condon looking? All of that and more with Christian Saez on the pod!
Start - 0:00
Rox lose to the Mets & injury updates - 2:00
Is the bullpen finding a groove? - 6:00
RyMac's slump - 9:45
Interview w/ Dave Nichols - 19:00
White Sox cleared house... will the Rox? - 37:00
Speedway game? - 47:00
A look ahead - 49:00
An ALLCITY Network Production
PARTY WITH US: https://thednvr.com/events
ALL THINGS DNVR: https://linktr.ee/dnvrsports
SUBSCRIBE: https://www.youtube.com/c/DNVR_Sports
Indeed: listeners of this show will get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://indeed.com/allcity. Terms and conditions apply. Need to hire? You need Indeed.
Coach Prime wants to help you and other Coloradans be your healthiest selves as the Chief Motivation Officer of UCHealth’s Ready. Set. CO challenge. If you want to join the challenge, go to https://www.uchealth.org/readysetco
Visit Your Front Range Toyota Stores at a location near you - Toyota is the official vehicle of DNVR.
Get Coors Light delivered straight to your door with Instacart by going to https://coorslight.com/DNVR. Celebrate Responsibly. Coors Brewing Company, Golden, Colorado.
Use code DNVRROX50 to get 50% OFF your first Factor box and free wellness
shots for life with any active subscription at https://factormeals.com/dnvrrox50
Sign up on the Volo app using code DNVR3 to get Volo Pass for only $10/month for the first 3 months.
Download the Circle K app and join the Inner Circle or visit https://www.circlek.com/inner-circle!
Download the Gametime app, create an account, and use code DNVR for $20 off your first purchase. Terms apply.
Head over to https://chinookseedery.com and use code ROCKIES for 20% off your order! Best seeds ever.
Exclusively for our listeners, Shady Rays is giving out their best deal of the season. Head to https://shadyrays.com and use code: DNVR for 35% off polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people.
Check out FOCO merch and collectibles here https://foco.vegb.net/DNVR and use promo code “DNVR10” for 10% off your order on all non Pre Order items.
Rugged Road: Gear up for your next adventure with Rugged Road Coolers - Your ultimate outdoor companion! Head to https://ruggedroadoutdoors.pxf.io/allcity and use code DNVR for 10% off!
bet365: Go to https://www.bet365.com/olp/open-account?affiliate=365_02162536 or use code DNVR365 when you sign up! Must be 21+ and physically located in CO. Please gamble responsibly. If you or someone you know has a gambling problem and wants help call or TEXT 1-800-GAMBLER
Circa Sportsbook: Circa | Sports® bets can only be made while physically located in the state of Colorado. Must be 21 or older. All rights reserved. Circa | Sports Colorado encourages you to gamble responsibly. Gambling problem? Call or TEXT 1-800-GAMBLER or visit problemgamblingcolorado.org
When you shop through links in the description, we may earn affiliate commissions.
Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.
bet365: Go to https://www.bet365.com/olp/open-account?affiliate=365_02162536 or use code DNVR365 when you sign up! Must be 21+ and physically located in CO. Please gamble responsibly. If you or someone you know has a gambling problem and wants help call or TEXT 1-800-GAMBLER
This is an old Coors Light Commercial featuring R Lee Ermey. He is the Drill Instructor from Full Metal Jacket and has been in many movies and TV shows. He is r...
This is an old Coors Light Commercial featuring R Lee Ermey. He is the Drill Instructor from Full Metal Jacket and has been in many movies and TV shows. He is recently famous for being the Drill Instructor Therapist in the Geico Commercials
This is an old Coors Light Commercial featuring R Lee Ermey. He is the Drill Instructor from Full Metal Jacket and has been in many movies and TV shows. He is recently famous for being the Drill Instructor Therapist in the Geico Commercials
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game, Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen, incorporating a distinctive black square representing the dead pixels caused by the impact.
Available for purchase at $17 for consumers aged 21 and above, the limited-edition commemorative cans offer fans a tangible piece of baseball history to cherish. Quantities are strictly limited, adding to the exclusivity and appeal of this unique collector's item.
But Coors Light's engagement with the viral moment didn't stop there. The brand has swiftly capitalized on the momentum, ensuring that Angels fans can relive the excitement firsthand at the team's first home game back in Southern California. Coors Light has adorned the stadium with beverage wraps and signage replicating the damaged billboard from the memorable Angels-Mets encounter, further immersing fans in the thrill of the moment.
With its innovative approach to fan engagement and quick response to viral events, Coors Light continues to demonstrate its commitment to enhancing the fan experience both on and off the field.
AWARDS
D&AD 2024
- Gold and Silver in Media
- Gold in Press & Outdoor
- Silver and Bronze in Digital & Social
- Silver in PR
One Show 2024
- Out of Home Grand Prix
- Gold in Out of Home
- Gold in Print & Promotional
- Gold, Silver, Bronze in Social Media
- Silver in Direct Marketing
- Bronze in Experiential & Immersive
- Bronze in Public Relations
ADC Awards 2024
- 2 Gold, 2 Silver in Advertising
- Bronze in Packaging Design
Clio Awards 2024
- Out Of Home Grand Clio
- 1 Gold in Direct
- 1 Gold in Integrated
- 1 Silver in Experience and Activation
- 1 Silver in Social Media
- 1 Bronze in Experience and Activation
CREDITS
Advertiser: Coors Light, Toronto.
Chief Marketing Officer: Sofia Colucci.
VP of Marketing: Marcelo Pascoa.
Sr. Marketing Manager: Eric Kouri.
Associate Marketing Manager: Saron Strait.
Director of PR: Maya McDonald.
Field Marketing Manager: Allie Mason.
Advertising Agency: Rethink, Toronto, Montreal, Vancouver.
Managing Partner, Chief Creative Officer: Aaron Starkman.
Chief Creative Officer: Mike Dubrick.
Chief Creative Officer: Daniel Lobaton.
Chief Strategy Officer: Sean McDonald.
Executive Creative Director: Xavier Blais.
Creative Director: Yusong Zhang.
Associate Creative Director / Art Director: Nick Noh.
Associate Creative Director / Copywriter: Jordan Darnbrough.
Producer: Kate A. Spencer.
Integrated Producer: AJ Merrick.
Studio Artist: Todd Bennett.
PR Lead: Meredith Montgomery.
Public Relations Account Director in Strategy: Sara Lemmermeyer.
PR Intern: Marta Miklas.
Account Director: Samantha Miller.
Account Director: Meaghan Daly.
Account Director: Isaac Reynoso.
Managing Director: Marie Lunny.
Account Manager: Dishant Verma.
Production Company: Mt Vernon Production Company, New York.
Executive Producer: Ken Franchi.
Motion Camera: Sean Teegarden.
Motion Camera: Chad Sano.
Still Camera: Christian Hoover Thompson.
DIT: CJ Miller.
Audio: Erik Clabeaux.
Production Assistant: Eric Ellis.
Production Assistant: Darian Grey.
Production Assistant: Kaylor Myers.
Printing Company: Canworks Printing, Austin.
Printing: BluEdge, New York.
Sr. Director, Partnership Services: Bobby Kowan, Angels Baseball.
Our new commercial with @patrickmahomes was almost finished. What were we supposed to do? Put it in a time capsule and bury it underground until some day in the future? Watch to find out.
#choosechill #coors #coorslight #lightbeer #bluemountains #patrickmahomes #mahomes #KC
We've all seen the "Cold Activated" can or bottle of Coors Light in your neighbourhood store's beer fridge, but how exactly does this system work? Is it magical beer wizardry? Or is there something a little more scientific behind it. We're hoping for the wizardry...but let's find out.
#CoorsLight #BeerLegends
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Chloe Kimes performs their song "Coors Light" Live on The WDVX Blue Plate Special.
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The WDVX Blue Plate Special is a live performance radio show held at noon, Monday through Saturday, at the WDVX studio inside the Knoxville Visitor’s Center. Come and play your part as an audience member in the radio show that’s popular worldwide!
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Audio By: Johnny Dotson
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#liveperformance #wdvxblueplatespecial #chloekimes #coorslight
Senior Spokane Indians beat writer Dave Nichols gives an inside look at the top prospects in the Rockies farm system. Who might we see next in Denver and how is the top prospect Charlie Condon looking? All of that and more with Christian Saez on the pod!
Start - 0:00
Rox lose to the Mets & injury updates - 2:00
Is the bullpen finding a groove? - 6:00
RyMac's slump - 9:45
Interview w/ Dave Nichols - 19:00
White Sox cleared house... will the Rox? - 37:00
Speedway game? - 47:00
A look ahead - 49:00
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Coach Prime wants to help you and other Coloradans be your healthiest selves as the Chief Motivation Officer of UCHealth’s Ready. Set. CO challenge. If you want to join the challenge, go to https://www.uchealth.org/readysetco
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This is an old Coors Light Commercial featuring R Lee Ermey. He is the Drill Instructor from Full Metal Jacket and has been in many movies and TV shows. He is recently famous for being the Drill Instructor Therapist in the Geico Commercials
The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).
Coors Light has a "mountain icon" to represent the beer in place of the logo. The icon is a stylized drawing of a mountain with two peaks. The bottom has a tail that signifies movement.
History
Adolph Coors was born in 1847 in a German town known today as Wuppertal-Oberbarmen. At the age of 14 he began working at the Henry Wenker Brewery in Dortmund,. Adolph Coors considered that water was the key ingredient for a perfect beer. Therefore, he decided to locate Adolph Coors Company in Golden, Colorado in 1873. The Rocky Mountains are the primary source of the water used in the beer.
Marketing and advertising
There were a number of trends occurring in the mid-1970s. Health was one of the most discussed topics in the American population. The baby-boomer generation was reaching their drinking age, and therefore they gave the beer drinking demographic a shift. They were concerned about their health, but they also wanted to drink beer. There was a growing interest in low-calorie beverages. In 1975, light beers made up only 1% of beer consumption in the USA, and by 1994, they accounted for 35% of all domestic beer sold in the USA. In 1978, Coors introduced the popular Coors Light brand.
I've been gone for so long, Feels so good just to get back home, Back to my friends and other faces that I love to see. Like a rainbow that is in the sky, The certain twinkle is in her eye, Telling me she believes in what I am and what I want to be. CHORUS Well don't it make you want to dance Don't it make you want to smile When your down, down, down in the country big and sing a while Don't it make you want to dance Don't it make you want to smile When your down, down, down in the country big and sing a while Oh Lord don't it feel right tonight, Making music when you feel this right, Feeling better with every little single song. Look around everyone is your friend, And every one is bound to grin, And when the chorus comes around everybody jump on. CHORUS x3
The CoorsLightBirdsNest 2025 lineup at the WM Phoenix Open continues to take shape with the announcement that EDM superstars Swedish House Mafia will make their first appearance at the four-night concert series, which runs Feb.
Formed in 2005, Molson Coors (TAP) is a multi-drink and brewing company famously known for producing a variety of popular beer brands, spirits, and some non-alcoholic beverages, including Coors Light, Miller Lite, Blue Moon, and more.
The history of Veterans Day marks enduring 'sacrifice' ...USA TODAY. Editor's note. This story contains descriptions of suicidal ideation ... Soon, he was swilling several cans of CoorsLight on his way to school most mornings, he said ... Every day ...
Molson Coors, the parent company of Leinenkugel’s, made the announcement Wednesday afternoon ... I know the Molson Coors leaders don’t take these decisions lightly ... It later became part of Molson Coors.
$19.99 Eat, Drink, Play Combo Meal, which comes with choice of entrée, fountain drink and a $10 power card.$5 beers all day with 22-ounce drafts of Miller Lite, CoorsLight, Bud Light and Michelob ...
Celebrities You Didn’t Know Were Great Athletes (2.26) ...LAS VEGAS, NEVADA - FEBRUARY 11 ... Adweek has a running tracker of what brands will be putting together ads for the big game, with Doritos, Nerds, Haagen-Dazs and CoorsLight already in the fold.
$19.99 Eat, Drink, Play Combo Meal, which comes with choice of entrée, fountain drink and a $10 power card.$5 beers all day with 22-ounce drafts of Miller Lite, CoorsLight, Bud Light and Michelob ...
BAXTER — A 30-year-old Fort Ripley man was arrested Monday, Oct. 28, after he allegedly pulled a handgun and made threats in Baxter. Dennis Vasquez Jr ... ADVERTISEMENT ... 30 ... Also in the vehicle was a partially full can of CoorsLight ... ADVERTISEMENT ... 59m ago ... 6.