- published: 14 Oct 2021
- views: 46083
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Brand management
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.
Definitions
In 2001 Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.
Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Brand_management
Podcasts:
-
What is Brand Management? The Role of a Brand Manager.
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing Customers & Clients Course 3: Marketing for Managers Section 1: Brands and Branding Other videos in this section include: 🎬 What are Brands and Branding? https://youtu.be/SCKf1gy0Gio 🎬 What is a Brand Strategy? https://youtu.be/lgMrDRosb8A 🎬 What is a Brand Marketing Plan? https://youtu.be/mvUe3Cdoh-Q LESSON NOTES Brand Management is an ongoing operational activity in a business, that maintains and grows a consistent brand identity – with the intent of enhancing Brand Equity. Brand Management ensures...
published: 14 Oct 2021 -
Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE
This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully this will give you the ~ultimate~ insight on both the technical and soft skills needed to help you THRIVE in this role. Enjoy the video. ✨ 🔖 Chapters: 00:00 - Intro 01:00 - Skill #1 Commercial Sense 01:43 - How to Develop Commercial Sense 03:08 - Skill #2 Business Analysis and Management Skills 03:32 - Softwares Used + What To Learn 05:23 - Skill #3 Creative Branding Skills 06:11 - Develop THESE Branding Skills 07:59 BONUS: Top 3 Soft Skills 🌟 Resources COMMERCIAL SENSE Podcast - How I Built This Book - The Lean Startup by Eric Ries Book - The $100 startup by Chris Guillebeau Magazine - Forbes Magazine - Bloomberg Busine...
published: 01 Jun 2022 -
What Is Branding? 4 Minute Crash Course.
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is." ht...
published: 31 Dec 2019 -
Learn Brand Strategy In 17 Minutes (2023 Crash Course)
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy. Specifically, we'll cover: 👉 brand strategy fundamentals 👉 brand strategy framework 👉 brand strategy process 👉 brand strategy deliverables You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation st...
published: 16 Dec 2021 -
Branding vs. Marketing: What's the Difference?
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference. _______________________ This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. Philip VanDusen is the owner of Verhaal Brand Design,...
published: 18 May 2021 -
Brand Management | Types of Brand Management | Brand Elements | Great Learning
Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked top programmes. 25k+ career transitions with 400 + top corporate companies. Exclusive for working professionals: https://www.mygreatlearning.com/?utm_source=CPV_YT&utm_medium=Homepagelinks&utm_campaign=YTVids2024 Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences In this course, we will be understanding, right from the beginning what is brand, branding, and then th...
published: 01 Jan 2022 -
How to brand anything | Youri Sawerschel | TEDxEHLLausanne
The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands. Youri Sawerschel is the Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has driven projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the ...
published: 10 Jan 2022 -
What Is Strategic Brand Management? (12 Process Elements)
Learn what strategic brand management is and the 12 elements you need to manage in your processes. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ By the end of this video you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand. First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine. Next, we’ll take a look at the core responsibilities of...
published: 18 Feb 2021 -
Is Brand Management Right For You?
Brand management is near the top of the list when it comes to misunderstood marketing roles. People tend to think it’s all celebrity advertising shoots and design boards. The reality is that a brand manager operates much more like a general manager. You need to direct the work of others and leverage great specialists on your internal and external teams. If you love and want to dive into one particular area of marketing such as advertising, media planning, research, social media, strategy, design or shopper marketing—that’s good, too. It means you might make a great specialist. Unfortunately, most marketers I know haven’t figured out what they really want to do… even into their 40s and 50s. One of the best things you can do early in your marketing career is to experiment and try new thi...
published: 16 Feb 2023 -
What is brand management? Proactive vs. Reactive strategy
Brand management is the process of: examining your brand reputation, understanding how the public perceives it, and then taking action to improve / Next video: "How to increase engagement and get more followers on Twitter?" https://youtu.be/biJ0cGRH0Xk __________ #ChiaExplains #Brand24 #Branding What is brand management? Proactive vs. Reactive brand management strategies 00:00 Intro 00:18 What is brand management? 00:36 Why do you need brand management? 01:25 Brand management strategy (Check out my episode on the Welcome to Growth podcast and listen to me stumble through “brand management” and forget how to talk to people 😅 👉 http://welcometogrowth.com/18) 02:15 First part of brand management: How to examine your brand 03:25 How to be more ‘proactive’...
published: 07 Aug 2020
developed with YouTube
5:10
What is Brand Management? The Role of a Brand Manager.
- Order: Reorder
- Duration: 5:10
- Uploaded Date: 14 Oct 2021
- views: 46083
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
Watching this video is worth 1 Management Courses...
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.1
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 1: Brands and Branding
Other videos in this section include:
🎬 What are Brands and Branding? https://youtu.be/SCKf1gy0Gio
🎬 What is a Brand Strategy? https://youtu.be/lgMrDRosb8A
🎬 What is a Brand Marketing Plan? https://youtu.be/mvUe3Cdoh-Q
LESSON NOTES
Brand Management is an ongoing operational activity in a business, that maintains and grows a consistent brand identity – with the intent of enhancing Brand Equity.
Brand Management ensures that everything aligns with your desired branding:
• products
• content
• communication
• events
• sub-brands
• stylistic elements
So, brand management creates a blueprint for the brand. It provides the whole organization with the research, guidelines, and strategies to effectively enhance the brand’s reputation with customers, from digital collateral to physical products and human interactions.
Brand Management and Marketing
If brand management is the blueprint - or guidelines - for maintaining your brand, marketing is how you put that plan into action.
So, Brand Management uses an array of marketing tools and techniques to increase the perceived value of a brand (Brand Equity).
It builds loyal customers through positive associations and images or a strong awareness of the brand. Thus, it allows the company to:
1. Reduce the cost of sales
2. Increase the market pricing of products
3. Bounce back from circumstantial crisis
The Brand Management process starts by identifying the core value of a particular brand and reflecting the core value among the targeted customers.
The key steps of Brand Management:
1. Define the vision, values, personality, and big idea behind your company or product. This tells you the core value of a particular brand
2. Determine the personality traits that go with the brand. This allows you to reflect the core value among the targeted customers
3. Find words and language that describe it
a. product name
b. tagline or motto
c. phrases
d. tone of voice
4. Craft a visual identity that symbolizes it
a. Colors
b. Fonts
c. graphic style
5. Set out the behaviors and cultural norms that will reinforce the brand
6. Use it all consistently in physical spaces, online, and in marketing and advertising
7. Be true to your brand, in your attitudes, interactions, and decisions – and enforce that consistency in all of the company’s (and its partners) interactions with the customers
RECOMMENDED EXERCISE
1. Look at the organization you work for. What Brand Management activities are you aware of? And which ones can you not discern? (2 MC CPD Points)
2. If you were in control of the management of your organization's brand, what activities would you change? (2 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Branding: A Very Short Introduction https://geni.us/gGPWw8
📖 Branding For Dummies https://geni.us/cO4oPC
📖 The Brand Gap https://geni.us/cureu6
📖 Building a Story Brand https://geni.us/getCcr1
📖 Designing Brand Identity https://geni.us/DxzHwI6
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 1 MC CPD point
- If you also carried out all of the recommended exercises, score a total of 5 MC CPD points
#Marketing #ManagementCourses #BrandManagement
https://wn.com/What_Is_Brand_Management_The_Role_Of_A_Brand_Manager.
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.1
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 1: Brands and Branding
Other videos in this section include:
🎬 What are Brands and Branding? https://youtu.be/SCKf1gy0Gio
🎬 What is a Brand Strategy? https://youtu.be/lgMrDRosb8A
🎬 What is a Brand Marketing Plan? https://youtu.be/mvUe3Cdoh-Q
LESSON NOTES
Brand Management is an ongoing operational activity in a business, that maintains and grows a consistent brand identity – with the intent of enhancing Brand Equity.
Brand Management ensures that everything aligns with your desired branding:
• products
• content
• communication
• events
• sub-brands
• stylistic elements
So, brand management creates a blueprint for the brand. It provides the whole organization with the research, guidelines, and strategies to effectively enhance the brand’s reputation with customers, from digital collateral to physical products and human interactions.
Brand Management and Marketing
If brand management is the blueprint - or guidelines - for maintaining your brand, marketing is how you put that plan into action.
So, Brand Management uses an array of marketing tools and techniques to increase the perceived value of a brand (Brand Equity).
It builds loyal customers through positive associations and images or a strong awareness of the brand. Thus, it allows the company to:
1. Reduce the cost of sales
2. Increase the market pricing of products
3. Bounce back from circumstantial crisis
The Brand Management process starts by identifying the core value of a particular brand and reflecting the core value among the targeted customers.
The key steps of Brand Management:
1. Define the vision, values, personality, and big idea behind your company or product. This tells you the core value of a particular brand
2. Determine the personality traits that go with the brand. This allows you to reflect the core value among the targeted customers
3. Find words and language that describe it
a. product name
b. tagline or motto
c. phrases
d. tone of voice
4. Craft a visual identity that symbolizes it
a. Colors
b. Fonts
c. graphic style
5. Set out the behaviors and cultural norms that will reinforce the brand
6. Use it all consistently in physical spaces, online, and in marketing and advertising
7. Be true to your brand, in your attitudes, interactions, and decisions – and enforce that consistency in all of the company’s (and its partners) interactions with the customers
RECOMMENDED EXERCISE
1. Look at the organization you work for. What Brand Management activities are you aware of? And which ones can you not discern? (2 MC CPD Points)
2. If you were in control of the management of your organization's brand, what activities would you change? (2 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Branding: A Very Short Introduction https://geni.us/gGPWw8
📖 Branding For Dummies https://geni.us/cO4oPC
📖 The Brand Gap https://geni.us/cureu6
📖 Building a Story Brand https://geni.us/getCcr1
📖 Designing Brand Identity https://geni.us/DxzHwI6
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 1 MC CPD point
- If you also carried out all of the recommended exercises, score a total of 5 MC CPD points
#Marketing #ManagementCourses #BrandManagement
9:52
Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE
- Order: Reorder
- Duration: 9:52
- Uploaded Date: 01 Jun 2022
- views: 68800
This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully t...
This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully this will give you the ~ultimate~ insight on both the technical and soft skills needed to help you THRIVE in this role. Enjoy the video. ✨
🔖 Chapters:
00:00 - Intro
01:00 - Skill #1 Commercial Sense
01:43 - How to Develop Commercial Sense
03:08 - Skill #2 Business Analysis and Management Skills
03:32 - Softwares Used + What To Learn
05:23 - Skill #3 Creative Branding Skills
06:11 - Develop THESE Branding Skills
07:59 BONUS: Top 3 Soft Skills
🌟 Resources
COMMERCIAL SENSE
Podcast - How I Built This
Book - The Lean Startup by Eric Ries
Book - The $100 startup by Chris Guillebeau
Magazine - Forbes
Magazine - Bloomberg Businessweek
Magazine - Wired
INFOGRAPHICS + DATA PRESENTATION
Canva www.canva.com
Skillshare - https://www.skillshare.com/classes/Introduction-to-Data-Visualization-From-Data-to-Design/1435958330?via=search-layout-grid
CREATING MOOD BOARDS
https://www.youtube.com/watch?v=5uHZNZc38II
https://www.youtube.com/watch?v=8mVyBCzdjo8
https://www.youtube.com/watch?v=gEha1-ghfd8
📄 Shop my P&G Brand Manager Resume + Template Kit: https://shorturl.at/bwxG2
✩ Community ✩
SUBSCRIBE! Subscribe to this channel so you don't miss my next video.
🗞️ Sign up to my Newsletter (starting March): https://rabeeahasan.substack.com
☕ Grab a virtual coffee with me: https://calendly.com/rabeeahasan
🌍 Website (coming soon): https://rabeeahasan.com
📸 Instagram: https://instagram.com/rabeeahasan
🤝 Want to collaborate, suggest a video, or just say hello? Email me at [email protected]
https://wn.com/Skills_You_Need_To_Be_A_Brand_Manager_✔️_Ultimate_Guide
This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully this will give you the ~ultimate~ insight on both the technical and soft skills needed to help you THRIVE in this role. Enjoy the video. ✨
🔖 Chapters:
00:00 - Intro
01:00 - Skill #1 Commercial Sense
01:43 - How to Develop Commercial Sense
03:08 - Skill #2 Business Analysis and Management Skills
03:32 - Softwares Used + What To Learn
05:23 - Skill #3 Creative Branding Skills
06:11 - Develop THESE Branding Skills
07:59 BONUS: Top 3 Soft Skills
🌟 Resources
COMMERCIAL SENSE
Podcast - How I Built This
Book - The Lean Startup by Eric Ries
Book - The $100 startup by Chris Guillebeau
Magazine - Forbes
Magazine - Bloomberg Businessweek
Magazine - Wired
INFOGRAPHICS + DATA PRESENTATION
Canva www.canva.com
Skillshare - https://www.skillshare.com/classes/Introduction-to-Data-Visualization-From-Data-to-Design/1435958330?via=search-layout-grid
CREATING MOOD BOARDS
https://www.youtube.com/watch?v=5uHZNZc38II
https://www.youtube.com/watch?v=8mVyBCzdjo8
https://www.youtube.com/watch?v=gEha1-ghfd8
📄 Shop my P&G Brand Manager Resume + Template Kit: https://shorturl.at/bwxG2
✩ Community ✩
SUBSCRIBE! Subscribe to this channel so you don't miss my next video.
🗞️ Sign up to my Newsletter (starting March): https://rabeeahasan.substack.com
☕ Grab a virtual coffee with me: https://calendly.com/rabeeahasan
🌍 Website (coming soon): https://rabeeahasan.com
📸 Instagram: https://instagram.com/rabeeahasan
🤝 Want to collaborate, suggest a video, or just say hello? Email me at [email protected]
- published: 01 Jun 2022
- views: 68800
3:49
What Is Branding? 4 Minute Crash Course.
- Order: Reorder
- Duration: 3:49
- Uploaded Date: 31 Dec 2019
- views: 1948125
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audien...
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity
Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
"Your brand isn’t what you say it is. It’s what they say it is."
http://www.martyneumeier.com/
Books by Marty Neumeier
The Brand Gap - https://amzn.to/2Q26Kh4
Zag - https://amzn.to/2M2dwly
The Designful Company - https://amzn.to/2r24ttz
Metaskills - https://amzn.to/2Z8GJAR
The 46 Rules Of Genius - https://amzn.to/34vpHO8
The Brand Flip - https://amzn.to/35AJf4Y
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne
https://wn.com/What_Is_Branding_4_Minute_Crash_Course.
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity
Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
"Your brand isn’t what you say it is. It’s what they say it is."
http://www.martyneumeier.com/
Books by Marty Neumeier
The Brand Gap - https://amzn.to/2Q26Kh4
Zag - https://amzn.to/2M2dwly
The Designful Company - https://amzn.to/2r24ttz
Metaskills - https://amzn.to/2Z8GJAR
The 46 Rules Of Genius - https://amzn.to/34vpHO8
The Brand Flip - https://amzn.to/35AJf4Y
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne
- published: 31 Dec 2019
- views: 1948125
17:01
Learn Brand Strategy In 17 Minutes (2023 Crash Course)
- Order: Reorder
- Duration: 17:01
- Uploaded Date: 16 Dec 2021
- views: 344987
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.
✅ FREE PRO BRAND STRATEGY BLUEPRIN...
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.
Specifically, we'll cover:
👉 brand strategy fundamentals
👉 brand strategy framework
👉 brand strategy process
👉 brand strategy deliverables
You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.
Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.
0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course)
1:26 What Is Brand Strategy?
1:58 Brand Strategy Answers Important Questions
2:49 Why Do You Need A Brand Strategy?
3:56 Why Is Brand Strategy So Important?
5:11 What Is A Brand Strategist & What Do They Do?
6:16 Brand Strategy Elements & Deliverables
8:17 Brand Strategy Framework
8:58 #1 Uncover Your Core
9:19 #2 Develop Your Buyer Personas
9:46 #3 Weigh Up The Competitive Brands
10:14 #4 Forge your differentiation Strategy
10:37 #5 Define your strategic market position
11:06 #6 Align your brand archetype
11:33 #7 Shape your brand personality strategy
12:03 #8 Find your brand voice and tone
12:34 #9 Define your brand messaging framework
12:59 #10 Craft your brand storytelling framework
13:38 #11 Design your brand identity system
14:33 #12 Define your marketing plan
14:40 Beyond the brand strategy framework
15:09 3 A's of Brand Growth
15:12 Awareness
15:31 Adoption
15:48 Advocacy
#brandstrategy #Brandstrategy101 #Brandstrategyfundamentals #Brandstrategyframework #brandstrategyprocess #brandstrategycourse #brandstrategytutorial #learnbrandstrategy #branding101 #creativestrategy
----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
https://brandbuildr.ai/
✅ 101 Dynamic Brand Strategy Questions
https://brandbuildr.ai/101-questions/
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/
✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - https://www.instagram.com/stephenhouraghan/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
----------------🙏 SUPPORT THE CHANNEL 🙏--------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | https://amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso
🙏🙏 WEBFLOW | https://webflow.grsm.io/bma
🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | https://bit.ly/3rWpzDR
https://wn.com/Learn_Brand_Strategy_In_17_Minutes_(2023_Crash_Course)
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.
Specifically, we'll cover:
👉 brand strategy fundamentals
👉 brand strategy framework
👉 brand strategy process
👉 brand strategy deliverables
You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.
Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.
0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course)
1:26 What Is Brand Strategy?
1:58 Brand Strategy Answers Important Questions
2:49 Why Do You Need A Brand Strategy?
3:56 Why Is Brand Strategy So Important?
5:11 What Is A Brand Strategist & What Do They Do?
6:16 Brand Strategy Elements & Deliverables
8:17 Brand Strategy Framework
8:58 #1 Uncover Your Core
9:19 #2 Develop Your Buyer Personas
9:46 #3 Weigh Up The Competitive Brands
10:14 #4 Forge your differentiation Strategy
10:37 #5 Define your strategic market position
11:06 #6 Align your brand archetype
11:33 #7 Shape your brand personality strategy
12:03 #8 Find your brand voice and tone
12:34 #9 Define your brand messaging framework
12:59 #10 Craft your brand storytelling framework
13:38 #11 Design your brand identity system
14:33 #12 Define your marketing plan
14:40 Beyond the brand strategy framework
15:09 3 A's of Brand Growth
15:12 Awareness
15:31 Adoption
15:48 Advocacy
#brandstrategy #Brandstrategy101 #Brandstrategyfundamentals #Brandstrategyframework #brandstrategyprocess #brandstrategycourse #brandstrategytutorial #learnbrandstrategy #branding101 #creativestrategy
----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
https://brandbuildr.ai/
✅ 101 Dynamic Brand Strategy Questions
https://brandbuildr.ai/101-questions/
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/
✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - https://www.instagram.com/stephenhouraghan/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
----------------🙏 SUPPORT THE CHANNEL 🙏--------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | https://amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso
🙏🙏 WEBFLOW | https://webflow.grsm.io/bma
🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | https://bit.ly/3rWpzDR
- published: 16 Dec 2021
- views: 344987
6:39
Branding vs. Marketing: What's the Difference?
- Order: Reorder
- Duration: 6:39
- Uploaded Date: 18 May 2021
- views: 93221
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in som...
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.
_______________________
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
———————————
WEBSITE:
https://www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse
BRAND DESIGN MASTERS Facebook Group
https://www.facebook.com/groups/branddesignmasters
BRAND DESIGN MASTERS Podcast
https://podcast.branddesignmasters.com/subscribe
VERHAAL BRAND DESIGN on Facebook:
https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
TWITTER:
https://twitter.com/philipvandusen
INSTAGRAM:
https://www.instagram.com/philipvandusen/
LINKEDIN:
https://www.linkedin.com/in/philipvandusen/
YOUTUBE:
http://www.youtube.com/c/PhilipVanDusen
PINTEREST:
https://www.pinterest.com/philipvandusen/
BEST ADOBE CC TRAINING VIDEO COURSES
Bring Your Own Laptop with Daniel Scott
https://byol.me/philip
GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
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RECOMMENDED BOOKS:
“Change By Design”, Tim Brown http://amzn.to/2mTFDrz
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
"How To" by Michael Beirut http://amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4
*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
https://wn.com/Branding_Vs._Marketing_What's_The_Difference
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.
_______________________
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
———————————
WEBSITE:
https://www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse
BRAND DESIGN MASTERS Facebook Group
https://www.facebook.com/groups/branddesignmasters
BRAND DESIGN MASTERS Podcast
https://podcast.branddesignmasters.com/subscribe
VERHAAL BRAND DESIGN on Facebook:
https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
TWITTER:
https://twitter.com/philipvandusen
INSTAGRAM:
https://www.instagram.com/philipvandusen/
LINKEDIN:
https://www.linkedin.com/in/philipvandusen/
YOUTUBE:
http://www.youtube.com/c/PhilipVanDusen
PINTEREST:
https://www.pinterest.com/philipvandusen/
BEST ADOBE CC TRAINING VIDEO COURSES
Bring Your Own Laptop with Daniel Scott
https://byol.me/philip
GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
https://www.tubebuddy.com/philipvandusen
RECOMMENDED BOOKS:
“Change By Design”, Tim Brown http://amzn.to/2mTFDrz
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
"How To" by Michael Beirut http://amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4
*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
- published: 18 May 2021
- views: 93221
1:07:45
Brand Management | Types of Brand Management | Brand Elements | Great Learning
- Order: Reorder
- Duration: 1:07:45
- Uploaded Date: 01 Jan 2022
- views: 15756
Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked top programmes. 25k+ career transitions with 400 + top corporate compan...
Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked top programmes. 25k+ career transitions with 400 + top corporate companies. Exclusive for working professionals: https://www.mygreatlearning.com/?utm_source=CPV_YT&utm_medium=Homepagelinks&utm_campaign=YTVids2024
Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences
In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.
Study MBA in Germany at FOM University with no GRE/GMAT required and up to 18 months Job Seeker VISA, all under INR 13 Lakhs. Enroll now and don't miss this opportunity! https://www.mygreatlearning.com/mba-germany-hybrid?utm_source=CPV_YT&utm_medium=Desc&utm_campaign=Brandmgmt_2022
Build your career with the Executive PG Program in Management. Enroll now and advance your future! https://www.mygreatlearning.com/pg-program-management-executive?utm_source=CPV_YT&utm_medium=Desc&utm_campaign=Brandmgmt_2022
00:00:00 Agenda for Brand Management
00:06:10 Introduction to Brand Management
00:13:56 What is Brand Management
00:18:33 Why is Brand Management important?
00:28:00 Types of Brand Management
00:40:10 Brand Elements
00:47:17 Different Brand Strategies
00:52:43 Difference between Marketing and Brand Management
00:55:32 What is the difference between a product and a brand?
01:00:41 Role of a Brand manager
01:04:39 Summary
Visit Great Learning Academy, to get access to 300+ free courses with 1000+ hours of content on Data Science, Data Analytics, Artificial Intelligence, Big Data, Cloud, Management, Cybersecurity, Software Development and many more. These are supplemented with free projects, assignments, datasets, quizzes. You can earn a certificate of completion at the end of the course for free. https://glacad.me/3eD3qpg
Get the free Great Learning App for a seamless experience, enroll for free courses and watch them offline by downloading them. https://glacad.me/3cSKlNl
About Great Learning:
- Great Learning is an online and hybrid learning company that offers high-quality, impactful, and industry-relevant programs to working professionals like you. These programs help you master data-driven decision-making regardless of the sector or function you work in and accelerate your career in high growth areas like Data Science, Big Data Analytics, Machine Learning, Artificial Intelligence & more.
https://wn.com/Brand_Management_|_Types_Of_Brand_Management_|_Brand_Elements_|_Great_Learning
Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked top programmes. 25k+ career transitions with 400 + top corporate companies. Exclusive for working professionals: https://www.mygreatlearning.com/?utm_source=CPV_YT&utm_medium=Homepagelinks&utm_campaign=YTVids2024
Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences
In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.
Study MBA in Germany at FOM University with no GRE/GMAT required and up to 18 months Job Seeker VISA, all under INR 13 Lakhs. Enroll now and don't miss this opportunity! https://www.mygreatlearning.com/mba-germany-hybrid?utm_source=CPV_YT&utm_medium=Desc&utm_campaign=Brandmgmt_2022
Build your career with the Executive PG Program in Management. Enroll now and advance your future! https://www.mygreatlearning.com/pg-program-management-executive?utm_source=CPV_YT&utm_medium=Desc&utm_campaign=Brandmgmt_2022
00:00:00 Agenda for Brand Management
00:06:10 Introduction to Brand Management
00:13:56 What is Brand Management
00:18:33 Why is Brand Management important?
00:28:00 Types of Brand Management
00:40:10 Brand Elements
00:47:17 Different Brand Strategies
00:52:43 Difference between Marketing and Brand Management
00:55:32 What is the difference between a product and a brand?
01:00:41 Role of a Brand manager
01:04:39 Summary
Visit Great Learning Academy, to get access to 300+ free courses with 1000+ hours of content on Data Science, Data Analytics, Artificial Intelligence, Big Data, Cloud, Management, Cybersecurity, Software Development and many more. These are supplemented with free projects, assignments, datasets, quizzes. You can earn a certificate of completion at the end of the course for free. https://glacad.me/3eD3qpg
Get the free Great Learning App for a seamless experience, enroll for free courses and watch them offline by downloading them. https://glacad.me/3cSKlNl
About Great Learning:
- Great Learning is an online and hybrid learning company that offers high-quality, impactful, and industry-relevant programs to working professionals like you. These programs help you master data-driven decision-making regardless of the sector or function you work in and accelerate your career in high growth areas like Data Science, Big Data Analytics, Machine Learning, Artificial Intelligence & more.
- published: 01 Jan 2022
- views: 15756
10:40
How to brand anything | Youri Sawerschel | TEDxEHLLausanne
- Order: Reorder
- Duration: 10:40
- Uploaded Date: 10 Jan 2022
- views: 104866
The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the a...
The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands. Youri Sawerschel is the Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has driven projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the EPFL in Lausanne, the ESSEC Business School in Paris, EHL (Lausanne/Singapore) and Geneva School of Business (HEG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
https://wn.com/How_To_Brand_Anything_|_Youri_Sawerschel_|_Tedxehllausanne
The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands. Youri Sawerschel is the Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has driven projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the EPFL in Lausanne, the ESSEC Business School in Paris, EHL (Lausanne/Singapore) and Geneva School of Business (HEG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- published: 10 Jan 2022
- views: 104866
11:49
What Is Strategic Brand Management? (12 Process Elements)
- Order: Reorder
- Duration: 11:49
- Uploaded Date: 18 Feb 2021
- views: 8056
Learn what strategic brand management is and the 12 elements you need to manage in your processes.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasterac...
Learn what strategic brand management is and the 12 elements you need to manage in your processes.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
https://brandbuildr.ai/
✅ 101 Dynamic Brand Strategy Questions
https://brandbuildr.ai/101-questions/
By the end of this video you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.
First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.
Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.
Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.
0:00 What Is Strategic Brand Management? (12 Process Elements)
0:59 What Is Strategic Brand Management?
1:51 Strategic Brand Manager Responsibilities
2:31 Why Is Strategic Brand Management So Important?
3:14 Brand Strategy Vs Brand Management
4:09 Element #1 Target Audience & Market Segments
4:32 Element #2 Positioning & Competitive Advantage
5:00 Element #3 Personality & Tone
5:41 Element #4 Brand Messaging & Storytelling
6:04 Element #5 Brand Identity & Presence
6:30 Element #6 Customer Journey & Brand Experience
7:07 Element #7 Brand Culture
7:39 Element #8 Employer Branding
8:04 Element #9 Brand Architecture
8:41 Element #10 Marketing Strategy
9:21 Element #11 Marketing Execution
10:01 Element #12 Measurement & Analysis
#strategicbrandmanagement #brandmanagement #brandstrategy
----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/
✅ INSIDE BRAND MASTER SECRETS
https://brandmastersecrets.thinkific.com/bundles/brand-master-secrets
✅ BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/
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https://wn.com/What_Is_Strategic_Brand_Management_(12_Process_Elements)
Learn what strategic brand management is and the 12 elements you need to manage in your processes.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
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✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
https://brandbuildr.ai/
✅ 101 Dynamic Brand Strategy Questions
https://brandbuildr.ai/101-questions/
By the end of this video you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.
First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.
Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.
Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.
0:00 What Is Strategic Brand Management? (12 Process Elements)
0:59 What Is Strategic Brand Management?
1:51 Strategic Brand Manager Responsibilities
2:31 Why Is Strategic Brand Management So Important?
3:14 Brand Strategy Vs Brand Management
4:09 Element #1 Target Audience & Market Segments
4:32 Element #2 Positioning & Competitive Advantage
5:00 Element #3 Personality & Tone
5:41 Element #4 Brand Messaging & Storytelling
6:04 Element #5 Brand Identity & Presence
6:30 Element #6 Customer Journey & Brand Experience
7:07 Element #7 Brand Culture
7:39 Element #8 Employer Branding
8:04 Element #9 Brand Architecture
8:41 Element #10 Marketing Strategy
9:21 Element #11 Marketing Execution
10:01 Element #12 Measurement & Analysis
#strategicbrandmanagement #brandmanagement #brandstrategy
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Get on the list for exclusive brand strategy tips and techniques
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----------------🙏 SUPPORT THE CHANNEL 🙏--------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
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🙏🙏 WEBFLOW | https://webflow.grsm.io/bma
🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | https://bit.ly/3rWpzDR
- published: 18 Feb 2021
- views: 8056
0:59
Is Brand Management Right For You?
- Order: Reorder
- Duration: 0:59
- Uploaded Date: 16 Feb 2023
- views: 8294
Brand management is near the top of the list when it comes to misunderstood marketing roles. People tend to think it’s all celebrity advertising shoots and desi...
Brand management is near the top of the list when it comes to misunderstood marketing roles. People tend to think it’s all celebrity advertising shoots and design boards.
The reality is that a brand manager operates much more like a general manager. You need to direct the work of others and leverage great specialists on your internal and external teams.
If you love and want to dive into one particular area of marketing such as advertising, media planning, research, social media, strategy, design or shopper marketing—that’s good, too. It means you might make a great specialist.
Unfortunately, most marketers I know haven’t figured out what they really want to do… even into their 40s and 50s.
One of the best things you can do early in your marketing career is to experiment and try new things. Too many young marketers get trapped into a single corporate ladder because they feel that’s what’s expected of them. But it keeps them from getting a feel for all of the options they have.
If you don’t love the work you are doing, then make a change. Try something you’re interested in. It will only help you figure things out much sooner.
If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:
BRAND CAREER BOOSTER NEWSLETTER
For more of the best brand management frameworks and advice, join our newsletter:
https://gurulocity.com/brand-career-booster-newsletter/
BRAND MANAGEMENT ACCELERATOR PROGRAM
A revolutionary learning & development platform designed to accelerate the performance of consumer brand managers
https://gurulocity.com/membership/
LIVE IN-DEPTH TRAINING WORKSHOPS
https://gurulocity.com/brand-team-training/
1:1 BRAND LEADERSHIP COACHING
https://gurulocity.com/brand-leadership-coaching/
--
SUBSCRIBE FOR MORE YOUTUBE VIDEOS
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CONNECT ON SOCIAL MEDIA
LinkedIn
https://linkedin.com/in/knamaky
TikTok
https://www.tiktok.com/@brandmanagertips
Facebook
https://facebook.com/gurulocity
Twitter
https://twitter.com/knamaky
Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.
To learn more, visit Gurulocity
https://gurulocity.com
#short #marketing #strategy #brand #marketingstrategy #fmcg #brandmanagement #marketingtips #leadership #career #consumergoods #gurulocity
https://wn.com/Is_Brand_Management_Right_For_You
Brand management is near the top of the list when it comes to misunderstood marketing roles. People tend to think it’s all celebrity advertising shoots and design boards.
The reality is that a brand manager operates much more like a general manager. You need to direct the work of others and leverage great specialists on your internal and external teams.
If you love and want to dive into one particular area of marketing such as advertising, media planning, research, social media, strategy, design or shopper marketing—that’s good, too. It means you might make a great specialist.
Unfortunately, most marketers I know haven’t figured out what they really want to do… even into their 40s and 50s.
One of the best things you can do early in your marketing career is to experiment and try new things. Too many young marketers get trapped into a single corporate ladder because they feel that’s what’s expected of them. But it keeps them from getting a feel for all of the options they have.
If you don’t love the work you are doing, then make a change. Try something you’re interested in. It will only help you figure things out much sooner.
If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:
BRAND CAREER BOOSTER NEWSLETTER
For more of the best brand management frameworks and advice, join our newsletter:
https://gurulocity.com/brand-career-booster-newsletter/
BRAND MANAGEMENT ACCELERATOR PROGRAM
A revolutionary learning & development platform designed to accelerate the performance of consumer brand managers
https://gurulocity.com/membership/
LIVE IN-DEPTH TRAINING WORKSHOPS
https://gurulocity.com/brand-team-training/
1:1 BRAND LEADERSHIP COACHING
https://gurulocity.com/brand-leadership-coaching/
--
SUBSCRIBE FOR MORE YOUTUBE VIDEOS
https://www.youtube.com/c/Gurulocity?sub_confirmation=1
CONNECT ON SOCIAL MEDIA
LinkedIn
https://linkedin.com/in/knamaky
TikTok
https://www.tiktok.com/@brandmanagertips
Facebook
https://facebook.com/gurulocity
Twitter
https://twitter.com/knamaky
Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.
To learn more, visit Gurulocity
https://gurulocity.com
#short #marketing #strategy #brand #marketingstrategy #fmcg #brandmanagement #marketingtips #leadership #career #consumergoods #gurulocity
- published: 16 Feb 2023
- views: 8294
6:01
What is brand management? Proactive vs. Reactive strategy
- Order: Reorder
- Duration: 6:01
- Uploaded Date: 07 Aug 2020
- views: 11586
Brand management is the process of: examining your brand reputation, understanding how the public perceives it, and then taking action to improve / Next video: ...
Brand management is the process of: examining your brand reputation, understanding how the public perceives it, and then taking action to improve / Next video: "How to increase engagement and get more followers on Twitter?" https://youtu.be/biJ0cGRH0Xk
__________
#ChiaExplains #Brand24 #Branding
What is brand management? Proactive vs. Reactive brand management strategies
00:00 Intro
00:18 What is brand management?
00:36 Why do you need brand management?
01:25 Brand management strategy (Check out my episode on the Welcome to Growth podcast and listen to me stumble through “brand management” and forget how to talk to people 😅 👉 http://welcometogrowth.com/18)
02:15 First part of brand management: How to examine your brand
03:25 How to be more ‘proactive’ in brand management (We walk you through the basics of this in our free class: “Guide to online reputation management” 👉 https://bit.ly/40-Guide-to-Online-Reputation-Management)
04:24 How to be more ‘reactive’ in brand management.
Creator & host: Chia-Luen Lee
__________
Brand management is a process that begins by examining how a brand is perceived by the public, and then it takes all those insights, that intelligence, and uses this to build a good brand reputation within the target market.
And it’s actually really important to your sales too, because when a brand is very well-managed, the brand equity increases, which means that your brand loyalty also increases --- and a strong brand can even carry your product. For example, take the famous Pepsi Challenge. Over the last decade, Coca Cola’s market share has risen from 17.3% to 17.8%, while Pepsi’s market share has dropped from 10.3% to 8.4%. However, in a series of blind taste tests conducted by Pepsi, the results suggested that consumers actually prefer the taste of Pepsi, even though most of them were buying Coke. This is why brand management is so important, because having a strong brand is something that can definitely influence purchasing decisions and increase your sales in the long run.
So how do you do brand management? Or what’s a good brand management strategy? You know, I don’t want to get off track (but I have a story) --- I recently went on this podcast hosted by a couple of guys who work in tech and ecommerce (that’s Johnathan and Dillon from Welcome to Growth) and we were talking about, of all things, brand management. So, of course, the question “how do you approach brand management?” comes up. Now, I had this totally smart explanation in here (point to head) but, for the life of me, I could barely get anything coherent to come out here (point to mouth)... it was pure audio stagefright! These guys were really nice --- I think I’ve just forgotten how to interact with people on any level after these past few months... yeah… (sorry, guys)... so I’m gonna take this chance to try to redeem myself, by explaining what a brand management strategy looks like here:
So, because you want to start by examining public perception of your brand, this makes awareness a key part of brand management --- NOT to be confused with “brand awareness”, which is generally about how well people can recognize and recall your brand. Here, I mean your awareness about how the public sees your brand.
And this all starts with collecting data. So, for brand management, this means that you want to collect all kinds of feedback and opinions that people are expressing about your brand. And, again, unlike brand awareness, which is focused on the number of those opinions, brand management looks at context, because this is exactly what shows you how a brand is perceived.
Looking at context is something you should do anyway, because it answers a lot of questions: it shows you where your brand is doing a really good job at eliciting positive feelings and positive sentiment from the public… and it also shows you where it might be rubbing people the wrong way and causing them to develop some negative sentiment toward it. That’s why this part of brand management --- just gathering all the data and then looking at the context around it --- is really essential to your strategy. Without these insights, it’s hard to know where you need to make improvements.
Now, considering the fact that you can’t really control how people will ultimately react to your brand --- you can only do your best to plan out and implement a good...
... more tips in the video!
https://wn.com/What_Is_Brand_Management_Proactive_Vs._Reactive_Strategy
Brand management is the process of: examining your brand reputation, understanding how the public perceives it, and then taking action to improve / Next video: "How to increase engagement and get more followers on Twitter?" https://youtu.be/biJ0cGRH0Xk
__________
#ChiaExplains #Brand24 #Branding
What is brand management? Proactive vs. Reactive brand management strategies
00:00 Intro
00:18 What is brand management?
00:36 Why do you need brand management?
01:25 Brand management strategy (Check out my episode on the Welcome to Growth podcast and listen to me stumble through “brand management” and forget how to talk to people 😅 👉 http://welcometogrowth.com/18)
02:15 First part of brand management: How to examine your brand
03:25 How to be more ‘proactive’ in brand management (We walk you through the basics of this in our free class: “Guide to online reputation management” 👉 https://bit.ly/40-Guide-to-Online-Reputation-Management)
04:24 How to be more ‘reactive’ in brand management.
Creator & host: Chia-Luen Lee
__________
Brand management is a process that begins by examining how a brand is perceived by the public, and then it takes all those insights, that intelligence, and uses this to build a good brand reputation within the target market.
And it’s actually really important to your sales too, because when a brand is very well-managed, the brand equity increases, which means that your brand loyalty also increases --- and a strong brand can even carry your product. For example, take the famous Pepsi Challenge. Over the last decade, Coca Cola’s market share has risen from 17.3% to 17.8%, while Pepsi’s market share has dropped from 10.3% to 8.4%. However, in a series of blind taste tests conducted by Pepsi, the results suggested that consumers actually prefer the taste of Pepsi, even though most of them were buying Coke. This is why brand management is so important, because having a strong brand is something that can definitely influence purchasing decisions and increase your sales in the long run.
So how do you do brand management? Or what’s a good brand management strategy? You know, I don’t want to get off track (but I have a story) --- I recently went on this podcast hosted by a couple of guys who work in tech and ecommerce (that’s Johnathan and Dillon from Welcome to Growth) and we were talking about, of all things, brand management. So, of course, the question “how do you approach brand management?” comes up. Now, I had this totally smart explanation in here (point to head) but, for the life of me, I could barely get anything coherent to come out here (point to mouth)... it was pure audio stagefright! These guys were really nice --- I think I’ve just forgotten how to interact with people on any level after these past few months... yeah… (sorry, guys)... so I’m gonna take this chance to try to redeem myself, by explaining what a brand management strategy looks like here:
So, because you want to start by examining public perception of your brand, this makes awareness a key part of brand management --- NOT to be confused with “brand awareness”, which is generally about how well people can recognize and recall your brand. Here, I mean your awareness about how the public sees your brand.
And this all starts with collecting data. So, for brand management, this means that you want to collect all kinds of feedback and opinions that people are expressing about your brand. And, again, unlike brand awareness, which is focused on the number of those opinions, brand management looks at context, because this is exactly what shows you how a brand is perceived.
Looking at context is something you should do anyway, because it answers a lot of questions: it shows you where your brand is doing a really good job at eliciting positive feelings and positive sentiment from the public… and it also shows you where it might be rubbing people the wrong way and causing them to develop some negative sentiment toward it. That’s why this part of brand management --- just gathering all the data and then looking at the context around it --- is really essential to your strategy. Without these insights, it’s hard to know where you need to make improvements.
Now, considering the fact that you can’t really control how people will ultimately react to your brand --- you can only do your best to plan out and implement a good...
... more tips in the video!
- published: 07 Aug 2020
- views: 11586
5:10
What is Brand Management? The Role of a Brand Manager.
Brand management is the creation and execution of plans to strengthen consumers’ brand per...
published: 14 Oct 2021
What is Brand Management? The Role of a Brand Manager.
What is Brand Management? The Role of a Brand Manager.
- Report rights infringement
- published: 14 Oct 2021
- views: 46083
Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.1
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 1: Brands and Branding
Other videos in this section include:
🎬 What are Brands and Branding? https://youtu.be/SCKf1gy0Gio
🎬 What is a Brand Strategy? https://youtu.be/lgMrDRosb8A
🎬 What is a Brand Marketing Plan? https://youtu.be/mvUe3Cdoh-Q
LESSON NOTES
Brand Management is an ongoing operational activity in a business, that maintains and grows a consistent brand identity – with the intent of enhancing Brand Equity.
Brand Management ensures that everything aligns with your desired branding:
• products
• content
• communication
• events
• sub-brands
• stylistic elements
So, brand management creates a blueprint for the brand. It provides the whole organization with the research, guidelines, and strategies to effectively enhance the brand’s reputation with customers, from digital collateral to physical products and human interactions.
Brand Management and Marketing
If brand management is the blueprint - or guidelines - for maintaining your brand, marketing is how you put that plan into action.
So, Brand Management uses an array of marketing tools and techniques to increase the perceived value of a brand (Brand Equity).
It builds loyal customers through positive associations and images or a strong awareness of the brand. Thus, it allows the company to:
1. Reduce the cost of sales
2. Increase the market pricing of products
3. Bounce back from circumstantial crisis
The Brand Management process starts by identifying the core value of a particular brand and reflecting the core value among the targeted customers.
The key steps of Brand Management:
1. Define the vision, values, personality, and big idea behind your company or product. This tells you the core value of a particular brand
2. Determine the personality traits that go with the brand. This allows you to reflect the core value among the targeted customers
3. Find words and language that describe it
a. product name
b. tagline or motto
c. phrases
d. tone of voice
4. Craft a visual identity that symbolizes it
a. Colors
b. Fonts
c. graphic style
5. Set out the behaviors and cultural norms that will reinforce the brand
6. Use it all consistently in physical spaces, online, and in marketing and advertising
7. Be true to your brand, in your attitudes, interactions, and decisions – and enforce that consistency in all of the company’s (and its partners) interactions with the customers
RECOMMENDED EXERCISE
1. Look at the organization you work for. What Brand Management activities are you aware of? And which ones can you not discern? (2 MC CPD Points)
2. If you were in control of the management of your organization's brand, what activities would you change? (2 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Branding: A Very Short Introduction https://geni.us/gGPWw8
📖 Branding For Dummies https://geni.us/cO4oPC
📖 The Brand Gap https://geni.us/cureu6
📖 Building a Story Brand https://geni.us/getCcr1
📖 Designing Brand Identity https://geni.us/DxzHwI6
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 1 MC CPD point
- If you also carried out all of the recommended exercises, score a total of 5 MC CPD points
#Marketing #ManagementCourses #BrandManagement
9:52
Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE
This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager a...
published: 01 Jun 2022
Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE
Skills you need to be a Brand Manager ✔️ ULTIMATE GUIDE
- Report rights infringement
- published: 01 Jun 2022
- views: 68800
This video contains a 10 minute summary of ALL the core skills I used as a Brand Manager at Procter & Gamble. I got lots of questions about this, so hopefully this will give you the ~ultimate~ insight on both the technical and soft skills needed to help you THRIVE in this role. Enjoy the video. ✨
🔖 Chapters:
00:00 - Intro
01:00 - Skill #1 Commercial Sense
01:43 - How to Develop Commercial Sense
03:08 - Skill #2 Business Analysis and Management Skills
03:32 - Softwares Used + What To Learn
05:23 - Skill #3 Creative Branding Skills
06:11 - Develop THESE Branding Skills
07:59 BONUS: Top 3 Soft Skills
🌟 Resources
COMMERCIAL SENSE
Podcast - How I Built This
Book - The Lean Startup by Eric Ries
Book - The $100 startup by Chris Guillebeau
Magazine - Forbes
Magazine - Bloomberg Businessweek
Magazine - Wired
INFOGRAPHICS + DATA PRESENTATION
Canva www.canva.com
Skillshare - https://www.skillshare.com/classes/Introduction-to-Data-Visualization-From-Data-to-Design/1435958330?via=search-layout-grid
CREATING MOOD BOARDS
https://www.youtube.com/watch?v=5uHZNZc38II
https://www.youtube.com/watch?v=8mVyBCzdjo8
https://www.youtube.com/watch?v=gEha1-ghfd8
📄 Shop my P&G Brand Manager Resume + Template Kit: https://shorturl.at/bwxG2
✩ Community ✩
SUBSCRIBE! Subscribe to this channel so you don't miss my next video.
🗞️ Sign up to my Newsletter (starting March): https://rabeeahasan.substack.com
☕ Grab a virtual coffee with me: https://calendly.com/rabeeahasan
🌍 Website (coming soon): https://rabeeahasan.com
📸 Instagram: https://instagram.com/rabeeahasan
🤝 Want to collaborate, suggest a video, or just say hello? Email me at [email protected]
3:49
What Is Branding? 4 Minute Crash Course.
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promis...
published: 31 Dec 2019
What Is Branding? 4 Minute Crash Course.
What Is Branding? 4 Minute Crash Course.
- Report rights infringement
- published: 31 Dec 2019
- views: 1948125
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity
Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
"Your brand isn’t what you say it is. It’s what they say it is."
http://www.martyneumeier.com/
Books by Marty Neumeier
The Brand Gap - https://amzn.to/2Q26Kh4
Zag - https://amzn.to/2M2dwly
The Designful Company - https://amzn.to/2r24ttz
Metaskills - https://amzn.to/2Z8GJAR
The 46 Rules Of Genius - https://amzn.to/34vpHO8
The Brand Flip - https://amzn.to/35AJf4Y
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
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17:01
Learn Brand Strategy In 17 Minutes (2023 Crash Course)
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, fram...
published: 16 Dec 2021
Learn Brand Strategy In 17 Minutes (2023 Crash Course)
Learn Brand Strategy In 17 Minutes (2023 Crash Course)
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- published: 16 Dec 2021
- views: 344987
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.
Specifically, we'll cover:
👉 brand strategy fundamentals
👉 brand strategy framework
👉 brand strategy process
👉 brand strategy deliverables
You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.
Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.
0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course)
1:26 What Is Brand Strategy?
1:58 Brand Strategy Answers Important Questions
2:49 Why Do You Need A Brand Strategy?
3:56 Why Is Brand Strategy So Important?
5:11 What Is A Brand Strategist & What Do They Do?
6:16 Brand Strategy Elements & Deliverables
8:17 Brand Strategy Framework
8:58 #1 Uncover Your Core
9:19 #2 Develop Your Buyer Personas
9:46 #3 Weigh Up The Competitive Brands
10:14 #4 Forge your differentiation Strategy
10:37 #5 Define your strategic market position
11:06 #6 Align your brand archetype
11:33 #7 Shape your brand personality strategy
12:03 #8 Find your brand voice and tone
12:34 #9 Define your brand messaging framework
12:59 #10 Craft your brand storytelling framework
13:38 #11 Design your brand identity system
14:33 #12 Define your marketing plan
14:40 Beyond the brand strategy framework
15:09 3 A's of Brand Growth
15:12 Awareness
15:31 Adoption
15:48 Advocacy
#brandstrategy #Brandstrategy101 #Brandstrategyfundamentals #Brandstrategyframework #brandstrategyprocess #brandstrategycourse #brandstrategytutorial #learnbrandstrategy #branding101 #creativestrategy
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6:39
Branding vs. Marketing: What's the Difference?
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about t...
published: 18 May 2021
Branding vs. Marketing: What's the Difference?
Branding vs. Marketing: What's the Difference?
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- published: 18 May 2021
- views: 93221
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.
_______________________
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
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“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
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“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
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1:07:45
Brand Management | Types of Brand Management | Brand Elements | Great Learning
Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked t...
published: 01 Jan 2022
Brand Management | Types of Brand Management | Brand Elements | Great Learning
Brand Management | Types of Brand Management | Brand Elements | Great Learning
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- published: 01 Jan 2022
- views: 15756
Looking for a career upgrade & a better salary? We can help, Choose from our no 1 ranked top programmes. 25k+ career transitions with 400 + top corporate companies. Exclusive for working professionals: https://www.mygreatlearning.com/?utm_source=CPV_YT&utm_medium=Homepagelinks&utm_campaign=YTVids2024
Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences
In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.
Study MBA in Germany at FOM University with no GRE/GMAT required and up to 18 months Job Seeker VISA, all under INR 13 Lakhs. Enroll now and don't miss this opportunity! https://www.mygreatlearning.com/mba-germany-hybrid?utm_source=CPV_YT&utm_medium=Desc&utm_campaign=Brandmgmt_2022
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00:00:00 Agenda for Brand Management
00:06:10 Introduction to Brand Management
00:13:56 What is Brand Management
00:18:33 Why is Brand Management important?
00:28:00 Types of Brand Management
00:40:10 Brand Elements
00:47:17 Different Brand Strategies
00:52:43 Difference between Marketing and Brand Management
00:55:32 What is the difference between a product and a brand?
01:00:41 Role of a Brand manager
01:04:39 Summary
Visit Great Learning Academy, to get access to 300+ free courses with 1000+ hours of content on Data Science, Data Analytics, Artificial Intelligence, Big Data, Cloud, Management, Cybersecurity, Software Development and many more. These are supplemented with free projects, assignments, datasets, quizzes. You can earn a certificate of completion at the end of the course for free. https://glacad.me/3eD3qpg
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10:40
How to brand anything | Youri Sawerschel | TEDxEHLLausanne
The way we value things depends on how we perceive them. But can we actually change percep...
published: 10 Jan 2022
How to brand anything | Youri Sawerschel | TEDxEHLLausanne
How to brand anything | Youri Sawerschel | TEDxEHLLausanne
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- published: 10 Jan 2022
- views: 104866
The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands. Youri Sawerschel is the Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has driven projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the EPFL in Lausanne, the ESSEC Business School in Paris, EHL (Lausanne/Singapore) and Geneva School of Business (HEG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
11:49
What Is Strategic Brand Management? (12 Process Elements)
Learn what strategic brand management is and the 12 elements you need to manage in your pr...
published: 18 Feb 2021
What Is Strategic Brand Management? (12 Process Elements)
What Is Strategic Brand Management? (12 Process Elements)
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- published: 18 Feb 2021
- views: 8056
Learn what strategic brand management is and the 12 elements you need to manage in your processes.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms
✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
https://brandbuildr.ai/
✅ 101 Dynamic Brand Strategy Questions
https://brandbuildr.ai/101-questions/
By the end of this video you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.
First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.
Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.
Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.
0:00 What Is Strategic Brand Management? (12 Process Elements)
0:59 What Is Strategic Brand Management?
1:51 Strategic Brand Manager Responsibilities
2:31 Why Is Strategic Brand Management So Important?
3:14 Brand Strategy Vs Brand Management
4:09 Element #1 Target Audience & Market Segments
4:32 Element #2 Positioning & Competitive Advantage
5:00 Element #3 Personality & Tone
5:41 Element #4 Brand Messaging & Storytelling
6:04 Element #5 Brand Identity & Presence
6:30 Element #6 Customer Journey & Brand Experience
7:07 Element #7 Brand Culture
7:39 Element #8 Employer Branding
8:04 Element #9 Brand Architecture
8:41 Element #10 Marketing Strategy
9:21 Element #11 Marketing Execution
10:01 Element #12 Measurement & Analysis
#strategicbrandmanagement #brandmanagement #brandstrategy
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Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
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✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/
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https://brandmastersecrets.thinkific.com/bundles/brand-master-secrets
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0:59
Is Brand Management Right For You?
Brand management is near the top of the list when it comes to misunderstood marketing role...
published: 16 Feb 2023
Is Brand Management Right For You?
Is Brand Management Right For You?
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- published: 16 Feb 2023
- views: 8294
Brand management is near the top of the list when it comes to misunderstood marketing roles. People tend to think it’s all celebrity advertising shoots and design boards.
The reality is that a brand manager operates much more like a general manager. You need to direct the work of others and leverage great specialists on your internal and external teams.
If you love and want to dive into one particular area of marketing such as advertising, media planning, research, social media, strategy, design or shopper marketing—that’s good, too. It means you might make a great specialist.
Unfortunately, most marketers I know haven’t figured out what they really want to do… even into their 40s and 50s.
One of the best things you can do early in your marketing career is to experiment and try new things. Too many young marketers get trapped into a single corporate ladder because they feel that’s what’s expected of them. But it keeps them from getting a feel for all of the options they have.
If you don’t love the work you are doing, then make a change. Try something you’re interested in. It will only help you figure things out much sooner.
If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:
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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.
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#short #marketing #strategy #brand #marketingstrategy #fmcg #brandmanagement #marketingtips #leadership #career #consumergoods #gurulocity
6:01
What is brand management? Proactive vs. Reactive strategy
Brand management is the process of: examining your brand reputation, understanding how the...
published: 07 Aug 2020
What is brand management? Proactive vs. Reactive strategy
What is brand management? Proactive vs. Reactive strategy
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- published: 07 Aug 2020
- views: 11586
Brand management is the process of: examining your brand reputation, understanding how the public perceives it, and then taking action to improve / Next video: "How to increase engagement and get more followers on Twitter?" https://youtu.be/biJ0cGRH0Xk
__________
#ChiaExplains #Brand24 #Branding
What is brand management? Proactive vs. Reactive brand management strategies
00:00 Intro
00:18 What is brand management?
00:36 Why do you need brand management?
01:25 Brand management strategy (Check out my episode on the Welcome to Growth podcast and listen to me stumble through “brand management” and forget how to talk to people 😅 👉 http://welcometogrowth.com/18)
02:15 First part of brand management: How to examine your brand
03:25 How to be more ‘proactive’ in brand management (We walk you through the basics of this in our free class: “Guide to online reputation management” 👉 https://bit.ly/40-Guide-to-Online-Reputation-Management)
04:24 How to be more ‘reactive’ in brand management.
Creator & host: Chia-Luen Lee
__________
Brand management is a process that begins by examining how a brand is perceived by the public, and then it takes all those insights, that intelligence, and uses this to build a good brand reputation within the target market.
And it’s actually really important to your sales too, because when a brand is very well-managed, the brand equity increases, which means that your brand loyalty also increases --- and a strong brand can even carry your product. For example, take the famous Pepsi Challenge. Over the last decade, Coca Cola’s market share has risen from 17.3% to 17.8%, while Pepsi’s market share has dropped from 10.3% to 8.4%. However, in a series of blind taste tests conducted by Pepsi, the results suggested that consumers actually prefer the taste of Pepsi, even though most of them were buying Coke. This is why brand management is so important, because having a strong brand is something that can definitely influence purchasing decisions and increase your sales in the long run.
So how do you do brand management? Or what’s a good brand management strategy? You know, I don’t want to get off track (but I have a story) --- I recently went on this podcast hosted by a couple of guys who work in tech and ecommerce (that’s Johnathan and Dillon from Welcome to Growth) and we were talking about, of all things, brand management. So, of course, the question “how do you approach brand management?” comes up. Now, I had this totally smart explanation in here (point to head) but, for the life of me, I could barely get anything coherent to come out here (point to mouth)... it was pure audio stagefright! These guys were really nice --- I think I’ve just forgotten how to interact with people on any level after these past few months... yeah… (sorry, guys)... so I’m gonna take this chance to try to redeem myself, by explaining what a brand management strategy looks like here:
So, because you want to start by examining public perception of your brand, this makes awareness a key part of brand management --- NOT to be confused with “brand awareness”, which is generally about how well people can recognize and recall your brand. Here, I mean your awareness about how the public sees your brand.
And this all starts with collecting data. So, for brand management, this means that you want to collect all kinds of feedback and opinions that people are expressing about your brand. And, again, unlike brand awareness, which is focused on the number of those opinions, brand management looks at context, because this is exactly what shows you how a brand is perceived.
Looking at context is something you should do anyway, because it answers a lot of questions: it shows you where your brand is doing a really good job at eliciting positive feelings and positive sentiment from the public… and it also shows you where it might be rubbing people the wrong way and causing them to develop some negative sentiment toward it. That’s why this part of brand management --- just gathering all the data and then looking at the context around it --- is really essential to your strategy. Without these insights, it’s hard to know where you need to make improvements.
Now, considering the fact that you can’t really control how people will ultimately react to your brand --- you can only do your best to plan out and implement a good...
... more tips in the video!
Brand management
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.
Definitions
In 2001 Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.
Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Brand_management
What is Brand Management? The Role of a Brand Mana...
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Brand Management | Types of Brand Management | Bra...
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AmInvest is the brand name for the fund management business of AmFunds Management Bhd and AmIslamic Funds Management Sdn Bhd, both ...
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Across China: Chinese county on fast track to become global hub of children's bikes
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Cascade Business News
24 Dec 2024
Island Sash & Door
Cascade Business News
24 Dec 2024
While currently operating the three companies separately and under three different brands, Rick hopes to consolidate in the future for management as well as branding and operations.
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Weight loss drug gets US nod to treat sleep apnea; India launch likely next year
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Industry Experts Talk About Improving Clinical Quality At The 5Th Risk-Based Quality Management DGE Conference
(MENAFN - Investor Brand Network). The 5th Risk-Based Quality Management conference hosted by DGE will be held on January 29-30, 2025, in Philadelphia. Industry leaders attending the event will ... .
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The 5 Best Document Shredding Services
Iron Mountain Information Management, LLC handles the shredding services ... SecurShred is a Vermont-based document management brand specializing in mobile paper shredding, electronics destruction and records storage.
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CORRECTION FROM SOURCE: Greenlane Appoints Rob Shields as Chief Growth Officer
Rob possesses an impressive blend of global marketing, strategy, brand management, and product development ... We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.
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