Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.
Examples of intangible assets include a song (“Somewhere Over The Rainbow”), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).
History
Brand licensing is a well-established business, both in the area of patents and trademarks. Trademark licensing has a rich history in American business, largely beginning with the rise of mass entertainment such as the movies, comics and later television. Mickey Mouse's popularity in the 1930s and 1940s resulted in an explosion of toys, books, and consumer products with the lovable rodent's likeness on them, none of which were manufactured by the Walt Disney Company.
But the number of new hybrid cars licensed increased by 25% from 20,270 in 2023 to 25,270 last year ... Meanwhile, the most popular brand of new electric car licensed in December was TeslaModel 3, followed by Tesla Model Y and Mercedes BenzEQE.
signing up with Amazon last month to adapt its Warhammer 40,000 brand into films and television series and enjoying a big jump in licensing income from the launch of the Warhammer 40,000.
(OTCPINK.MSCH), a leading global provider of intellectual property and brand licensing solutions, is proud to announce that it has retained Guttman Associates as its public relations and marketing agency.
brand. Unlike cannabis, which can be legally sold only in state-licensed stores, hemp generally can be sold anywhere, except in several states which have banned it ... as licensed cannabis companies face.
StoneX owns GAINCapital, which operates two popular forex and contracts for differences (CFDs) brokerage brands ... Exinity’s UK unit currently operates the Forextime (FXTM) brand, which is also run by other offshore licensed entities.
111165750The primary investigation revealed that the accused used to supply packed ghee to Maharashtra and Rajasthan.They sold the adulterated ghee under the brand names Shubh Cow Ghee, Labh Cow Ghee, Oreo Cow Ghee, and Savro Cow Ghee.
She calls out, "Hello," toward the Kia, but no one answers. Faced with a decision, but also documenting what she's doing, Jems closes the trunk on the tool owner's behalf, revealing that it's a brand-new car with a temporary license plate on it ... .
I wanted to know if I could trust the claims brands make, so I started digging into how supplements are regulated in the UK ... ‘I wanted to know if I could trust the claims brands make’.
Fulfilling requirements and obtaining a license ... A well-respected license from jurisdictions such as the United Kingdom, Isle of Man, or Malta can enhance your brand’s credibility and trustworthiness among players and partners.
Another surf industry wipeout is hitting Orange County as Liberated Brands – which ... “The company is actively transitioning its brand licenses to new license holders,” Liberated said Friday.
In May of this year he joined RussellBrand and another man in what has been labelled an “immersive baptism ceremony”. “Me, Bear Grylls, the river Thames and, of course, the Holy Spirit,” is how Brand described it when posted a picture on Instagram.
said Friday that its Hong Kong-based joint venture has acquired exclusive licensing rights for the popular Finnish Moomin characters in South Korea, citing a significant potential for expanding the brand in the country.
This merger will extend to Shutterstock’s brands, including TurboSquid, Pond5, PremiumBeat, GIPHY, and Envato ... It will also provide customers with simplified access to diverse, ethically sourced, high-quality licensable content.
Discussions about a new Trump-branded vodka centered on Eric Trump Wineries and an LLC that would use the Trump name under a license agreement, two sources said ... .
'The Bluey brand has play at the heart of everything they do, which aligns perfectly with the Lego brand values and mission.'. The sets will be designed for ages four and up as part of the brand's Duplo range for younger children.
Chicago Tribune
13 Jan 2025
Chicago Tribune
13 Jan 2025