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Bob Lutz (businessman)

Robert Anthony "Bob" Lutz (born February 12, 1932) is a Swiss American automotive executive.

Early life

Lutz was born in Zurich, Switzerland, the son of Margaret and Robert Harry Lutz. His father was a Vice Chairman of Credit Suisse. Lutz left Switzerland at the age of seven and spent time in Scarsdale, New York, becoming a U.S. citizen in 1943, and returned to Switzerland in 1947 to attend school in Lausanne. He is fluent in English, Swiss German, German, French and has a modest fluency in Italian.

Lutz received a bachelor's degree in Production Management in 1961 followed by an MBA with a concentration in Marketing with highest honors in 1962, both from UC Berkeley; he earned the latter when he was flying in the United States Marine Corps Reserve's 4th Marine Aircraft Wing and supporting two of four young daughters by selling vacuum cleaners in Walnut Creek, California. He also received an honorary Doctorate of Law from Boston University in 1985, and an honorary degree of Doctor of Management from Kettering University in 2003. He is a trustee of the Marine Corps University Foundation and the Marine Military Academy.

Bob Lutz

Bob Lutz may refer to:

  • Bob Lutz (American football), American high school football coach
  • Bobby Lutz (basketball) (born 1958), American college basketball coach
  • Bob Lutz (businessman) (born 1932), retired auto industry executive
  • Bob Lutz (tennis) (born 1947), tennis player of the 1970s
  • See also

  • Lutz
  • Bob Lutz (tennis)

    Robert ("Bob") Lutz (born August 29, 1947) was a top amateur and professional tennis player of the 1960s and 1970s. He and his longtime partner Stan Smith were one of the best doubles teams of all time. Together they won many major titles all over the world. Bud Collins ranked Lutz as World No. 7 in 1972. Between 1967 and 1977 he was ranked among the top-10 American players 8 times, with his highest ranking being No. 5 in both 1968 and 1970.

    Lutz won nine singles titles, the most important being in Paris in 1978, and reached 15 other singles finals, including the Cincinnati in 1974. He also won 43 doubles titles, many with Stan Smith, and reached 30 other doubles finals. His doubles titles include the US Open in 1980, 1978, 1974, and 1968, the Australian Open in 1970 and Cincinnati in 1969. In addition, he also played on 5 winning Davis Cup teams and had a 14-2 record playing doubles in Davis Cup ties. He was nominated for the ITF Tennis Hall of Fame thanks to these achievements.

    Bob Lutz (American football)

    Robert "Bob" Lutz is the former head football coach of Ironton High School and Ironton St. Joseph High School, both in Ironton, Ohio. In 2009, Lutz passed former Hamilton Catholic High School and Father Stephen T. Badin High School head coach Terry Malone for the record of most wins in Ohio high school football history with his 361st career victory. The win also moved Lutz into a tie with three others for the 17th-highest win total in national history.

    Lutz began his head coaching career in 1969 at Ironton St. Joseph High School. In three seasons at the school, he led the Flyers to a 20-8-1 record. During his tenure, he led Ironton to the third-most playoff appearances in state history at 28, winning state titles in 1979 and 1989, leading six teams to become state runners-up in 1973, 1982, 1988, 1992, 1993, and 1999, and leading ten teams to become state semifinalists.

    Lutz received numerous awards during his career. He was inducted into the National High School Federation Hall of Fame. In 2003, he was inducted into the Ohio High School Football Coaches Association Hall of Fame.

    Podcasts:

    • Businessman Bob Lutz: Trump’s Trade Policy Will Make America A “Winner” Again On Trade

      On CNBC, former GM Vice Chairman Bob Lutz commends President Trump for his trade policy, saying it will make America a “winner” again on trade. Be sure to like, subscribe, and comment below to share your thoughts on the video. Subscribe for the latest on the Democrats’ hypocrisy, media bias and punditry, and coverage of President Trump’s accomplishments: http://www.youtube.com/subscription_center?add_user=GOPICYMI Already subscribed? Be sure to click the YouTube bell located above to be notified each time we upload a new video. ****** Follow Us! Official RNC Research Twitter: twitter.com/RNCResearch RNC Research Director, Mike Reed: twitter.com/reed1311 RNC Research Deputy Director, Scott Parker: twitter.com/Scottty_P For regularly updated blog posts from RNC Research, visit gop.c...

      published: 25 Jul 2018
    • Bob Lutz Shares his Story - 2

      Bob Lutz shares his story from his service in the armed forces.

      published: 02 Jul 2008
    • Bob Lutz (GM/BMW/Ford/Chrysler) : Part 4 of THE Interview - GM, Tesla, & General Thoughts

      Enjoy this final installment of the Bob Lutz interview, where he talks about his time at GM, and shares some general thoughts on American business and Tesla!

      published: 07 May 2022
    • Tesla and Elon Musk finally receive encouraging words from Former General Motors executive

      Former General Motors executive Bob Lutz, a longtime critic of Tesla and its CEO, Elon Musk, said Wednesday that he’s now encouraged by the direction of the electric-vehicle manufacturer. “Tesla is finally being run like a normal business,” the former GM vice chairman said on “Squawk on the Street.” ″[Musk] finally reined in his costs,” Lutz said. “He’s reduced personnel and reduced unnecessary expenditures and has basically done what any other businessman would do in a situation where you’re selling a bunch of stuff but you’re not profitable” on a sustained basis. In October, Tesla reported a surprise third-quarter profit as part of a strong stretch of months for the carmaker. Along with the completion of its Shanghai factory and better-than-expected fourth-quarter deliveries, shares o...

      published: 08 Jan 2020
    • Bob Lutz and Elon Musk

      published: 14 Nov 2011
    • Bob Lutz, BS 61, MBA 62, retired Vice Chairman of GM

      Bob Lutz discusses his career in the auto industry in senior positions at GM, Ford, Chrysler, and BMW and his book, "Car Guys & Bean Counter: The Battle for the Soul of American Business."

      published: 16 Nov 2011
    • Automotive Hall of Fame Honoree Lecture Series: Bob Lutz

      Automotive industry legend Bob Lutz discusses his career with high school and college students on March 15, 2022.

      published: 22 Apr 2022
    • None of the retaliatory tariffs will stick: Former GM vice chair

      Bob Lutz, former General Motors vice chairman, discusses Harley Davidson's decision to move production overseas due to the EU's retaliatory tariffs.

      published: 30 Jul 2018
    • Living Legends of Aviation Bob Lutz

      Bob Lutz speaking on behalf of all the inductees to the Living Legends of Aviation for 2007. Beverly Hilton January 24th 2008.

      published: 10 Feb 2008
    • Trump is not trying to destroy the system on auto tariffs, says former GM vice chair

      Bob Lutz, former General Motors vice chairman, discusses how automakers are being impacted by rising trade tensions.

      published: 27 Jun 2018
    Businessman Bob Lutz: Trump’s Trade Policy Will Make America A “Winner” Again On Trade
    2:04

    Businessman Bob Lutz: Trump’s Trade Policy Will Make America A “Winner” Again On Trade

    • Order:
    • Duration: 2:04
    • Uploaded Date: 25 Jul 2018
    • views: 4086
    On CNBC, former GM Vice Chairman Bob Lutz commends President Trump for his trade policy, saying it will make America a “winner” again on trade. Be sure to like, subscribe, and comment below to share your thoughts on the video. Subscribe for the latest on the Democrats’ hypocrisy, media bias and punditry, and coverage of President Trump’s accomplishments: http://www.youtube.com/subscription_center?add_user=GOPICYMI Already subscribed? Be sure to click the YouTube bell located above to be notified each time we upload a new video. ****** Follow Us! Official RNC Research Twitter: twitter.com/RNCResearch RNC Research Director, Mike Reed: twitter.com/reed1311 RNC Research Deputy Director, Scott Parker: twitter.com/Scottty_P For regularly updated blog posts from RNC Research, visit gop.com/research/ #MAGAplaylist #RNCResearch #MAGA
    https://wn.com/Businessman_Bob_Lutz_Trump’S_Trade_Policy_Will_Make_America_A_“Winner”_Again_On_Trade
    Bob Lutz Shares his Story - 2
    3:03

    Bob Lutz Shares his Story - 2

    • Order:
    • Duration: 3:03
    • Uploaded Date: 02 Jul 2008
    • views: 216
    Bob Lutz shares his story from his service in the armed forces.
    https://wn.com/Bob_Lutz_Shares_His_Story_2
    Bob Lutz (GM/BMW/Ford/Chrysler) : Part 4 of THE Interview - GM, Tesla, & General Thoughts
    24:15

    Bob Lutz (GM/BMW/Ford/Chrysler) : Part 4 of THE Interview - GM, Tesla, & General Thoughts

    • Order:
    • Duration: 24:15
    • Uploaded Date: 07 May 2022
    • views: 19943
    Enjoy this final installment of the Bob Lutz interview, where he talks about his time at GM, and shares some general thoughts on American business and Tesla!
    https://wn.com/Bob_Lutz_(Gm_Bmw_Ford_Chrysler)_Part_4_Of_The_Interview_Gm,_Tesla,_General_Thoughts
    Tesla and Elon Musk finally receive encouraging words from Former General Motors executive
    2:30

    Tesla and Elon Musk finally receive encouraging words from Former General Motors executive

    • Order:
    • Duration: 2:30
    • Uploaded Date: 08 Jan 2020
    • views: 27805
    Former General Motors executive Bob Lutz, a longtime critic of Tesla and its CEO, Elon Musk, said Wednesday that he’s now encouraged by the direction of the electric-vehicle manufacturer. “Tesla is finally being run like a normal business,” the former GM vice chairman said on “Squawk on the Street.” ″[Musk] finally reined in his costs,” Lutz said. “He’s reduced personnel and reduced unnecessary expenditures and has basically done what any other businessman would do in a situation where you’re selling a bunch of stuff but you’re not profitable” on a sustained basis. In October, Tesla reported a surprise third-quarter profit as part of a strong stretch of months for the carmaker. Along with the completion of its Shanghai factory and better-than-expected fourth-quarter deliveries, shares of Tesla more than doubled since late September, trading as high as $498 in Wednesday’s session. Lutz, who retired in 2010 after 47 years in the auto industry, had previously said he thought Tesla was “headed for the graveyard.” “They will never make money on the Model 3 because the cost is way too high,” Lutz said in September 2018. “He’s got 9,000 people in that assembly plant producing less than 150,000 cars a year. The whole thing just doesn’t compute.” But the situation, particularly regarding the Model 3, has dramatically changed, Lutz said Wednesday. Tesla has “achieved a volume break through, with the plant in China opening and selling a lot of Model 3s,” he added. First debuted in the summer of 2017, the Model 3 had a “relatively slow start,” Lutz contended. But it became the bestselling electric vehicle in the world in the first 11 months of 2019. Lutz said that accelerating Model 3 sales, especially ones with bells and whistles, have been aided by its perception as a high-end alternative to cars from BMW or Mercedes-Benz. He said he believed, when factoring in additional features, a lot of Model 3s were actually selling around $55,000 to $60,000. “As long as they can keep that premium pricing, which is as I say about $33,000 over where they had originally talked about, obviously that car is going to be profitable,” Lutz said. Tesla had previously advertised plans for a $35,000 version of the Model 3, but the approach was significantly altered in the spring. In October, Tesla raised the price of its most affordable version of the Model 3 about $500 to $39,490. Even so, Tesla’s Model 3 has actually contributed to an overall decline in the average price of electric vehicles, according to data from Cox Automotive that publication Inside EVs reported on. The average cost to buy an EV in the U.S. in September was around $56,000. One year earlier it was around $64,000, according to the Inside EVs report. Lutz said he also thought Musk, who is known for his sometimes eccentric personality and bold predictions, has moderated. “He has been quite adept,” Lutz said. “The encouraging thing to me about Tesla is from Elon there is less talk, less bluster ... he is focusing on the business, focusing on the product and focusing on cost control.” For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://www.cnbc.com/pro/?__source=youtube » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC #CNBC TV
    https://wn.com/Tesla_And_Elon_Musk_Finally_Receive_Encouraging_Words_From_Former_General_Motors_Executive
    Bob Lutz and Elon Musk
    14:55

    Bob Lutz and Elon Musk

    • Order:
    • Duration: 14:55
    • Uploaded Date: 14 Nov 2011
    • views: 71424
    https://wn.com/Bob_Lutz_And_Elon_Musk
    Bob Lutz, BS 61, MBA 62, retired Vice Chairman of GM
    1:08:16

    Bob Lutz, BS 61, MBA 62, retired Vice Chairman of GM

    • Order:
    • Duration: 1:08:16
    • Uploaded Date: 16 Nov 2011
    • views: 4292
    Bob Lutz discusses his career in the auto industry in senior positions at GM, Ford, Chrysler, and BMW and his book, "Car Guys & Bean Counter: The Battle for the Soul of American Business."
    https://wn.com/Bob_Lutz,_Bs_61,_Mba_62,_Retired_Vice_Chairman_Of_Gm
    Automotive Hall of Fame Honoree Lecture Series: Bob Lutz
    1:10:30

    Automotive Hall of Fame Honoree Lecture Series: Bob Lutz

    • Order:
    • Duration: 1:10:30
    • Uploaded Date: 22 Apr 2022
    • views: 636
    Automotive industry legend Bob Lutz discusses his career with high school and college students on March 15, 2022.
    https://wn.com/Automotive_Hall_Of_Fame_Honoree_Lecture_Series_Bob_Lutz
    None of the retaliatory tariffs will stick: Former GM vice chair
    4:04

    None of the retaliatory tariffs will stick: Former GM vice chair

    • Order:
    • Duration: 4:04
    • Uploaded Date: 30 Jul 2018
    • views: 922
    Bob Lutz, former General Motors vice chairman, discusses Harley Davidson's decision to move production overseas due to the EU's retaliatory tariffs.
    https://wn.com/None_Of_The_Retaliatory_Tariffs_Will_Stick_Former_Gm_Vice_Chair
    Living Legends of Aviation Bob Lutz
    6:57

    Living Legends of Aviation Bob Lutz

    • Order:
    • Duration: 6:57
    • Uploaded Date: 10 Feb 2008
    • views: 583
    Bob Lutz speaking on behalf of all the inductees to the Living Legends of Aviation for 2007. Beverly Hilton January 24th 2008.
    https://wn.com/Living_Legends_Of_Aviation_Bob_Lutz
    Trump is not trying to destroy the system on auto tariffs, says former GM vice chair
    4:40

    Trump is not trying to destroy the system on auto tariffs, says former GM vice chair

    • Order:
    • Duration: 4:40
    • Uploaded Date: 27 Jun 2018
    • views: 326
    Bob Lutz, former General Motors vice chairman, discusses how automakers are being impacted by rising trade tensions.
    https://wn.com/Trump_Is_Not_Trying_To_Destroy_The_System_On_Auto_Tariffs,_Says_Former_Gm_Vice_Chair
    PLAYLIST TIME:
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    PLAYLIST TIME: 0:00 / 3:21:14

    Businessman Bob Lutz: Trump’s Trade Policy Will Make America A “Winner” Again On Trade

    On CNBC, former GM Vice Chairman Bob Lutz commends President Trump for his trade policy, saying it will make America a “winner” again on trade. Be sure to like, subscribe, and comment below to share your thoughts on the video. Subscribe for the latest on the Democrats’ hypocrisy, media bias and punditry, and coverage of President Trump’s accomplishments: http://www.youtube.com/subscription_center?add_user=GOPICYMI Already subscribed? Be sure to click the YouTube bell located above to be notified each time we upload a new video. ****** Follow Us! Official RNC Research Twitter: twitter.com/RNCResearch RNC Research Director, Mike Reed: twitter.com/reed1311 RNC Research Deputy Director, Scott Parker: twitter.com/Scottty_P For regularly updated blog posts from RNC Research, visit gop.com/research/ #MAGAplaylist #RNCResearch #MAGA
    2:04
    Businessman Bob Lutz: Trump’s Trade Policy Will Make America A “Winner” Again On Trade
    On CNBC, former GM Vice Chairman Bob Lutz commends President Trump for his trade policy, s...
    published: 25 Jul 2018
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    3:03
    Bob Lutz Shares his Story - 2
    Bob Lutz shares his story from his service in the armed forces.
    published: 02 Jul 2008
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    24:15
    Bob Lutz (GM/BMW/Ford/Chrysler) : Part 4 of THE Interview - GM, Tesla, & General Thoughts
    Enjoy this final installment of the Bob Lutz interview, where he talks about his time at G...
    published: 07 May 2022
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    2:30
    Tesla and Elon Musk finally receive encouraging words from Former General Motors executive
    Former General Motors executive Bob Lutz, a longtime critic of Tesla and its CEO, Elon Mus...
    published: 08 Jan 2020
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    14:55
    Bob Lutz and Elon Musk
    published: 14 Nov 2011
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    1:08:16
    Bob Lutz, BS 61, MBA 62, retired Vice Chairman of GM
    Bob Lutz discusses his career in the auto industry in senior positions at GM, Ford, Chrysl...
    published: 16 Nov 2011
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    1:10:30
    Automotive Hall of Fame Honoree Lecture Series: Bob Lutz
    Automotive industry legend Bob Lutz discusses his career with high school and college stud...
    published: 22 Apr 2022
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    4:04
    None of the retaliatory tariffs will stick: Former GM vice chair
    Bob Lutz, former General Motors vice chairman, discusses Harley Davidson's decision to mov...
    published: 30 Jul 2018
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    6:57
    Living Legends of Aviation Bob Lutz
    Bob Lutz speaking on behalf of all the inductees to the Living Legends of Aviation for 200...
    published: 10 Feb 2008
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    4:40
    Trump is not trying to destroy the system on auto tariffs, says former GM vice chair
    Bob Lutz, former General Motors vice chairman, discusses how automakers are being impacted...
    published: 27 Jun 2018
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    Bob Lutz (businessman)

    Robert Anthony "Bob" Lutz (born February 12, 1932) is a Swiss American automotive executive.

    Early life

    Lutz was born in Zurich, Switzerland, the son of Margaret and Robert Harry Lutz. His father was a Vice Chairman of Credit Suisse. Lutz left Switzerland at the age of seven and spent time in Scarsdale, New York, becoming a U.S. citizen in 1943, and returned to Switzerland in 1947 to attend school in Lausanne. He is fluent in English, Swiss German, German, French and has a modest fluency in Italian.

    Lutz received a bachelor's degree in Production Management in 1961 followed by an MBA with a concentration in Marketing with highest honors in 1962, both from UC Berkeley; he earned the latter when he was flying in the United States Marine Corps Reserve's 4th Marine Aircraft Wing and supporting two of four young daughters by selling vacuum cleaners in Walnut Creek, California. He also received an honorary Doctorate of Law from Boston University in 1985, and an honorary degree of Doctor of Management from Kettering University in 2003. He is a trustee of the Marine Corps University Foundation and the Marine Military Academy.

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