The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.
In February 2014, Jerry Wright, chief executive of ABC announced that the organisation would begin combining print and digital figures for consumer magazines.
The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today the AAM is a leading source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC).
AAM independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is regarded as one of the world’s most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council, Trustworthy Accountability Group and Mobile Marketing Association.
The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India.
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. See List of newspapers in India by circulation.
Alliance for Audited Media works with publishing companies to provide them with a complete and accurate analysis of their brand extension. By combining data from all media platforms, they provide companies with Consolidated Media Reports to provide an understanding of how a brand is reaching its target audience.
published: 18 Jun 2013
Alliance for Audited Media HR
published: 12 Aug 2013
Client Testimonial - Dynamics AX for Alliance for Audited Media
Alan Dattel, Vice President of IT, Alliance for Audited Media, discusses how Indusa helped transform and re-implement the organization's 20-year-old accounting system into a revamped ERP using Microsoft Dynamics AX.
To learn more, visit http://www.synoptek.com/
published: 16 Feb 2016
I-COM Global Summit 2017 Speaker // Tom Drouillard - Alliance for Audited Media
Tom Drouillard - CEO/President/Managing Director, Alliance for Audited Media, USA
Topic: Data, Validation, Correction
http://www.i-com.org
published: 05 Apr 2017
AAM Chairman Chris Black on the Value of Audited Media
Chris Black, SVP of strategy for Zenith, shares how digital publisher audits help publishers and advertisers and why the AAM board is committed to increasing transparency in the industry.
Read the full interview at https://blog.auditedmedia.com/newsviews/chris-black-on-how-digital-media-assurance-benefits-publishers-advertisers
published: 02 Feb 2021
I-COM Global Summit 2018 Speaker // Tom Drouillard - Alliance for Audited Media
Tom Drouillard - CEO, Alliance for Audited Media, USA
Topic: Addressing Barriers to Programmatic
I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing from around the world gather to inspire, connect and develop.
San Sebastian, Spain, April 9-12, 2018
http://www.i-com.org
published: 27 Mar 2018
The Importance of Audited Media in Marketing
published: 02 Dec 2016
6 Steps of an AAM Print Audit
As the recognized leader in independent print media verification, the AAM audit builds the trust you need to create successful client relationships. Trying to prep for your first audit? Need a refresher on how audits flow? This short animated video explains the six steps of AAM’s print circulation audit from beginning to end.
Learn more about AAM's print audit solutions: https://auditedmedia.com/solutions/print-publisher-audits
published: 22 Dec 2020
The Importance of Audited Media in Marketing - Hydrocarobn Processing Magazine
published: 02 Dec 2016
HF Media’s Jeanne Finegan on How Audited Media Informs Her Media Plans
Audited media gives buyers greater control over how their ad investment is spent by providing third-party assurance and transparency. In this clip, Jeanne Finegan, chief media officer at HF Media and vice president, media solutions at Prime Clerk, shares why she relies upon audited data to build her media plans and how it leads to better campaign outcomes.
For more media buyer perspectives on the importance of audited media, read "5 Reasons Why Buyers Choose and Use Audited Media."
https://blog.auditedmedia.com/newsviews/5-reasons-why-buyers-choose-use-audited-media
Alliance for Audited Media works with publishing companies to provide them with a complete and accurate analysis of their brand extension. By combining data fro...
Alliance for Audited Media works with publishing companies to provide them with a complete and accurate analysis of their brand extension. By combining data from all media platforms, they provide companies with Consolidated Media Reports to provide an understanding of how a brand is reaching its target audience.
Alliance for Audited Media works with publishing companies to provide them with a complete and accurate analysis of their brand extension. By combining data from all media platforms, they provide companies with Consolidated Media Reports to provide an understanding of how a brand is reaching its target audience.
Alan Dattel, Vice President of IT, Alliance for Audited Media, discusses how Indusa helped transform and re-implement the organization's 20-year-old accountin...
Alan Dattel, Vice President of IT, Alliance for Audited Media, discusses how Indusa helped transform and re-implement the organization's 20-year-old accounting system into a revamped ERP using Microsoft Dynamics AX.
To learn more, visit http://www.synoptek.com/
Alan Dattel, Vice President of IT, Alliance for Audited Media, discusses how Indusa helped transform and re-implement the organization's 20-year-old accounting system into a revamped ERP using Microsoft Dynamics AX.
To learn more, visit http://www.synoptek.com/
Chris Black, SVP of strategy for Zenith, shares how digital publisher audits help publishers and advertisers and why the AAM board is committed to increasing tr...
Chris Black, SVP of strategy for Zenith, shares how digital publisher audits help publishers and advertisers and why the AAM board is committed to increasing transparency in the industry.
Read the full interview at https://blog.auditedmedia.com/newsviews/chris-black-on-how-digital-media-assurance-benefits-publishers-advertisers
Chris Black, SVP of strategy for Zenith, shares how digital publisher audits help publishers and advertisers and why the AAM board is committed to increasing transparency in the industry.
Read the full interview at https://blog.auditedmedia.com/newsviews/chris-black-on-how-digital-media-assurance-benefits-publishers-advertisers
Tom Drouillard - CEO, Alliance for Audited Media, USA
Topic: Addressing Barriers to Programmatic
I-COM Global Summit is the world's leading Marketing Data & Me...
Tom Drouillard - CEO, Alliance for Audited Media, USA
Topic: Addressing Barriers to Programmatic
I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing from around the world gather to inspire, connect and develop.
San Sebastian, Spain, April 9-12, 2018
http://www.i-com.org
Tom Drouillard - CEO, Alliance for Audited Media, USA
Topic: Addressing Barriers to Programmatic
I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing from around the world gather to inspire, connect and develop.
San Sebastian, Spain, April 9-12, 2018
http://www.i-com.org
As the recognized leader in independent print media verification, the AAM audit builds the trust you need to create successful client relationships. Trying to p...
As the recognized leader in independent print media verification, the AAM audit builds the trust you need to create successful client relationships. Trying to prep for your first audit? Need a refresher on how audits flow? This short animated video explains the six steps of AAM’s print circulation audit from beginning to end.
Learn more about AAM's print audit solutions: https://auditedmedia.com/solutions/print-publisher-audits
As the recognized leader in independent print media verification, the AAM audit builds the trust you need to create successful client relationships. Trying to prep for your first audit? Need a refresher on how audits flow? This short animated video explains the six steps of AAM’s print circulation audit from beginning to end.
Learn more about AAM's print audit solutions: https://auditedmedia.com/solutions/print-publisher-audits
Audited media gives buyers greater control over how their ad investment is spent by providing third-party assurance and transparency. In this clip, Jeanne Fineg...
Audited media gives buyers greater control over how their ad investment is spent by providing third-party assurance and transparency. In this clip, Jeanne Finegan, chief media officer at HF Media and vice president, media solutions at Prime Clerk, shares why she relies upon audited data to build her media plans and how it leads to better campaign outcomes.
For more media buyer perspectives on the importance of audited media, read "5 Reasons Why Buyers Choose and Use Audited Media."
https://blog.auditedmedia.com/newsviews/5-reasons-why-buyers-choose-use-audited-media
Audited media gives buyers greater control over how their ad investment is spent by providing third-party assurance and transparency. In this clip, Jeanne Finegan, chief media officer at HF Media and vice president, media solutions at Prime Clerk, shares why she relies upon audited data to build her media plans and how it leads to better campaign outcomes.
For more media buyer perspectives on the importance of audited media, read "5 Reasons Why Buyers Choose and Use Audited Media."
https://blog.auditedmedia.com/newsviews/5-reasons-why-buyers-choose-use-audited-media
Alliance for Audited Media works with publishing companies to provide them with a complete and accurate analysis of their brand extension. By combining data from all media platforms, they provide companies with Consolidated Media Reports to provide an understanding of how a brand is reaching its target audience.
Alan Dattel, Vice President of IT, Alliance for Audited Media, discusses how Indusa helped transform and re-implement the organization's 20-year-old accounting system into a revamped ERP using Microsoft Dynamics AX.
To learn more, visit http://www.synoptek.com/
Chris Black, SVP of strategy for Zenith, shares how digital publisher audits help publishers and advertisers and why the AAM board is committed to increasing transparency in the industry.
Read the full interview at https://blog.auditedmedia.com/newsviews/chris-black-on-how-digital-media-assurance-benefits-publishers-advertisers
Tom Drouillard - CEO, Alliance for Audited Media, USA
Topic: Addressing Barriers to Programmatic
I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing from around the world gather to inspire, connect and develop.
San Sebastian, Spain, April 9-12, 2018
http://www.i-com.org
As the recognized leader in independent print media verification, the AAM audit builds the trust you need to create successful client relationships. Trying to prep for your first audit? Need a refresher on how audits flow? This short animated video explains the six steps of AAM’s print circulation audit from beginning to end.
Learn more about AAM's print audit solutions: https://auditedmedia.com/solutions/print-publisher-audits
Audited media gives buyers greater control over how their ad investment is spent by providing third-party assurance and transparency. In this clip, Jeanne Finegan, chief media officer at HF Media and vice president, media solutions at Prime Clerk, shares why she relies upon audited data to build her media plans and how it leads to better campaign outcomes.
For more media buyer perspectives on the importance of audited media, read "5 Reasons Why Buyers Choose and Use Audited Media."
https://blog.auditedmedia.com/newsviews/5-reasons-why-buyers-choose-use-audited-media
The Audit Bureau of Circulations (UK) or ABC was founded on 14 October 1931 by the ISBA (Society of British Advertisers) to provide an independent verification of circulation/data figures to facilitate the buying and selling of advertising space within UK national newspapers.
In February 2014, Jerry Wright, chief executive of ABC announced that the organisation would begin combining print and digital figures for consumer magazines.