With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is addressing. Others, such as Ruth Mitchell and Mary Taylor, have said writers and speakers actually can target their communication to address a real audience. Some others, such as Ede and Lunsford, try to mingle these two approaches and create situations where audience is "fictionalized", as Ong would say, but in recognition of some real attributes of the actual audience.
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Audience's are complex, they each have different wants and desires, and these directly effect their consumption of media. So today we talk about the Hypodermic Needle Theory, The Two-Step Flow Theory, The Uses & Gratifications Theory, and the Reception Theory. Ladies and Gentlemen, Let's Talk Theory.
Follow my Instagram ► http://instagram.com/DapperMrTom
Follow me on Twitter ► https://twitter.com/DapperMrTom
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published: 12 Oct 2016
reception theory - audience theory
This is the fourth in the series of Audience theory
This looks at Stuart Halls reception theory.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
published: 20 Apr 2014
Active and Passive Audiences Explained | Audience Theory
Support Creative Tap over on Patreon for some seriously awesome Perks!
https://www.patreon.com/creativetap In this video I will explain the difference between Passive and Active Audiences
Music for intro and outro provided by www.bensound.com
Please comment, rate and subscribe!
Follow us on Twitter at @CreativeTap1
Join us on Facebook at https://www.facebook.com/Creativetapp/
Join us on instagram at @creative.tap
published: 05 Mar 2019
A Level Media: Audience Theory
published: 26 Sep 2020
cultivation theory - audience theory
This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
college students experiments:
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill
criticisms
Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm
other useful links:
Charlie Brooker - https://www.youtube.com/watch?v=PR7is9xDkPk
https://www.youtube.com/watch?v=ylhqasb1chI
https://www.youtube.com/watch?v=Vw9DsOA1Y-w
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative ...
published: 18 Apr 2014
Media Studies - Clay Shirky's End Of Audience Theory - Simple Guide For Students & Teachers
A simple and easy to understand guide to Clay Shirky's End Of Audience Theory to help students and teachers doing Media Studies at A-level, or even at GCSE.
I teach the Eduqas exam board now for both Key Stages but this video can be used to help you understand the theory even if you are studying a different exam board.
I am a Media Studies teacher with 10 years experience in the classroom, and so hopefully this all makes sense!
Category
published: 20 Jul 2018
An explanation of Universal Audience theory from The New Rhetoric
The theory of the Universal Audience is a tough one to understand, here's my take on how to think about it as a useful resource for argumentation.
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Audience's are complex, they each have different wants and desires, and these directly effect their consumption of med...
Subscribe Today! ► http://bit.ly/1P4GcrE
Audience's are complex, they each have different wants and desires, and these directly effect their consumption of media. So today we talk about the Hypodermic Needle Theory, The Two-Step Flow Theory, The Uses & Gratifications Theory, and the Reception Theory. Ladies and Gentlemen, Let's Talk Theory.
Follow my Instagram ► http://instagram.com/DapperMrTom
Follow me on Twitter ► https://twitter.com/DapperMrTom
Like me on Facebook ► https://www.facebook.com/DapperMrTom
Subscribe Today! ► http://bit.ly/1P4GcrE
Audience's are complex, they each have different wants and desires, and these directly effect their consumption of media. So today we talk about the Hypodermic Needle Theory, The Two-Step Flow Theory, The Uses & Gratifications Theory, and the Reception Theory. Ladies and Gentlemen, Let's Talk Theory.
Follow my Instagram ► http://instagram.com/DapperMrTom
Follow me on Twitter ► https://twitter.com/DapperMrTom
Like me on Facebook ► https://www.facebook.com/DapperMrTom
This is the fourth in the series of Audience theory
This looks at Stuart Halls reception theory.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step...
This is the fourth in the series of Audience theory
This looks at Stuart Halls reception theory.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
This is the fourth in the series of Audience theory
This looks at Stuart Halls reception theory.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
Support Creative Tap over on Patreon for some seriously awesome Perks!
https://www.patreon.com/creativetap In this video I will explain the difference between ...
Support Creative Tap over on Patreon for some seriously awesome Perks!
https://www.patreon.com/creativetap In this video I will explain the difference between Passive and Active Audiences
Music for intro and outro provided by www.bensound.com
Please comment, rate and subscribe!
Follow us on Twitter at @CreativeTap1
Join us on Facebook at https://www.facebook.com/Creativetapp/
Join us on instagram at @creative.tap
Support Creative Tap over on Patreon for some seriously awesome Perks!
https://www.patreon.com/creativetap In this video I will explain the difference between Passive and Active Audiences
Music for intro and outro provided by www.bensound.com
Please comment, rate and subscribe!
Follow us on Twitter at @CreativeTap1
Join us on Facebook at https://www.facebook.com/Creativetapp/
Join us on instagram at @creative.tap
This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step F...
This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
college students experiments:
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill
criticisms
Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm
other useful links:
Charlie Brooker - https://www.youtube.com/watch?v=PR7is9xDkPk
https://www.youtube.com/watch?v=ylhqasb1chI
https://www.youtube.com/watch?v=Vw9DsOA1Y-w
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
college students experiments:
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill
criticisms
Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm
other useful links:
Charlie Brooker - https://www.youtube.com/watch?v=PR7is9xDkPk
https://www.youtube.com/watch?v=ylhqasb1chI
https://www.youtube.com/watch?v=Vw9DsOA1Y-w
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
A simple and easy to understand guide to Clay Shirky's End Of Audience Theory to help students and teachers doing Media Studies at A-level, or even at GCSE.
...
A simple and easy to understand guide to Clay Shirky's End Of Audience Theory to help students and teachers doing Media Studies at A-level, or even at GCSE.
I teach the Eduqas exam board now for both Key Stages but this video can be used to help you understand the theory even if you are studying a different exam board.
I am a Media Studies teacher with 10 years experience in the classroom, and so hopefully this all makes sense!
Category
A simple and easy to understand guide to Clay Shirky's End Of Audience Theory to help students and teachers doing Media Studies at A-level, or even at GCSE.
I teach the Eduqas exam board now for both Key Stages but this video can be used to help you understand the theory even if you are studying a different exam board.
I am a Media Studies teacher with 10 years experience in the classroom, and so hopefully this all makes sense!
Category
Subscribe Today! ► http://bit.ly/1P4GcrE
Audience's are complex, they each have different wants and desires, and these directly effect their consumption of media. So today we talk about the Hypodermic Needle Theory, The Two-Step Flow Theory, The Uses & Gratifications Theory, and the Reception Theory. Ladies and Gentlemen, Let's Talk Theory.
Follow my Instagram ► http://instagram.com/DapperMrTom
Follow me on Twitter ► https://twitter.com/DapperMrTom
Like me on Facebook ► https://www.facebook.com/DapperMrTom
This is the fourth in the series of Audience theory
This looks at Stuart Halls reception theory.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
Support Creative Tap over on Patreon for some seriously awesome Perks!
https://www.patreon.com/creativetap In this video I will explain the difference between Passive and Active Audiences
Music for intro and outro provided by www.bensound.com
Please comment, rate and subscribe!
Follow us on Twitter at @CreativeTap1
Join us on Facebook at https://www.facebook.com/Creativetapp/
Join us on instagram at @creative.tap
This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
college students experiments:
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill
criticisms
Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm
other useful links:
Charlie Brooker - https://www.youtube.com/watch?v=PR7is9xDkPk
https://www.youtube.com/watch?v=ylhqasb1chI
https://www.youtube.com/watch?v=Vw9DsOA1Y-w
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
A simple and easy to understand guide to Clay Shirky's End Of Audience Theory to help students and teachers doing Media Studies at A-level, or even at GCSE.
I teach the Eduqas exam board now for both Key Stages but this video can be used to help you understand the theory even if you are studying a different exam board.
I am a Media Studies teacher with 10 years experience in the classroom, and so hopefully this all makes sense!
Category
With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is addressing. Others, such as Ruth Mitchell and Mary Taylor, have said writers and speakers actually can target their communication to address a real audience. Some others, such as Ede and Lunsford, try to mingle these two approaches and create situations where audience is "fictionalized", as Ong would say, but in recognition of some real attributes of the actual audience.