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-
The Making Of An Icon: The Superga 2750 Cotu Classic
Unveiling a history that began 100 years ago: a history of roots, growth, research. Unveiling the essence of our heritage. The essence of 2750. The essence of an icon.
Shop our 2750 Cotu Classic now on superga.co.uk
1911, Italy. More than a hundred years ago, the idea of Superga® be- gan to get a foothold in the ingenuity of the young entrepreneur Walter Martiny, who launched the production of rubber products in Turin. A few years later - in 1925 - to satisfy the needs of his tennis player wife, Martiny created the world’s rst sports shoes with vulcanized natural rubber sole.
At the beginning of the century, tennis players used canvas shoes with a rope sole: Walter Martiny created a cast of that rope sole and reproduced it in natural rubber. It is from the irregular texture of the rop...
published: 10 Sep 2019
-
SUPERGA - SS23
published: 01 Mar 2023
-
Trying the Superga Cotu Classic Italian Sneaker Worn by The Princess of Wales
I'm sharing my first impressions of Superga 2750 Cotu Classic Italian Sneaker...as seen on The Princess of Wales!
Products Mentioned:
Superga Women's 2750 Cotu Classic Sneaker | Amazon https://amzn.to/42ZJCTJ
Disclaimer:
Please note, I can’t guarantee that all of the products I recommend, or advise I give, will suit you. I only recommend products that I truly enjoy and think you will too, but everyone is different so please use your best judgment when purchasing a product or making a decision based on the information I share. That being said, if you do try a product I recommend, I sincerely hope you will enjoy it!
Some of the links above are affiliate links. When you click and shop through affiliate links, I receive a commission (at no cost to you).
published: 27 Jun 2023
-
SUPERGA - 2750
published: 19 Sep 2022
-
Superga 2750 Cotu Classic Sneaker Review *Every Girl Needs This Stylish + Affordable White Sneaker*
Everything you need to know about the Superga 2750 Cotu Classic Sneaker!
***OPEN FOR LINKS & MORE INFO!***
TIMESTAMPS :)
0:44 Why I Bought My Superga Sneakers
1:15 Sizing
1:55 Washing and Cleaning
2:32 Comfort and Blisters
3:01 Socks or no socks
3:43 Converse Comparison
4:21 Flat Insoles
4:29 The Cost
6:15 Testing them in the washing machine
The Superga Cotu Sneaker is the only white sneaker I need. If I’m struggling to build an outfit, I add these white shoes and it instantly looks stylish. I highly recommend this classic sneaker! I also recommend using powder detergent to clean them as the liquid discolored them slightly the first time.
.........................
LINKS :)
If you’d like, you can support my channel by purchasing your Superga 2750 Cotu Sneakers through the links below...
published: 09 Jul 2020
-
How to clean the classic Superga 2750 white sneaker?
Unveiling one of the most requested content ever: how to clean your white canvas #Superga shoes at home.
We partnered with The Laundress New York and created this tutorial for you.
See how easy that is? A few simple steps and they’re ready for your next look!
#Superga #SupergaLovers #TheLaundress
_____
Follow us on:
https://www.instagram.com/superga_off...
https://www.facebook.com/superga/
https://www.superga.com
published: 11 Sep 2020
-
Superga Artifact | Spring Summer 2023
Discover the latest drop in our men's pinnacle range now on superga.co.uk
Superga® releases the sixth Superga® Artifact collection, its top-of-the-range men's proposal. All the products have been developed by the brand’s design centre in collaboration with Japanese designer Teppei Sugaya. The entire range is divided into three main lines: Mil Spec, Works and Deck.
The new Mil Spec collection takes inspiration from US Army classic pieces, such as 90s utility trousers and shirts, made with the reverse side of a 100% cotton sateen fabric. In addition, for the first time a tiger stripe
pattern has been introduced on the upper. This unique tiger camouflage print was used during the Vietnam War, in the 60s.
The uneven twill employed in the Works collection - smoother than the traditional one ...
published: 31 Mar 2023
-
Superga® Autumn/Winter 2021 Campaign
Hailey Bieber wears Superga®
Discover the Autumn/Winter campaign now on superga.co.uk
Hailey Rhode Bieber, appointed as the face of Superga® for 2021 continues to shine as the global ambassador, perfectly embodying the brand’s attitude with an effortless yet chic girl next-door style in the new campaign.
The Fall/Winter 2021 campaign embraces Hailey’s youthful energy and upbeat personality, which remains an ever-present essence of the Superga® brand and focuses on the concept of timeless style, which is one of the core values of the brand.
“When I think of timeless style I think of something that transcends different generations. Superga is a brand that has withstood the test of time.
The classic styles and sustainability of the brand make it a closet staple.”
- Hailey Rhode Bieber
The...
published: 13 Aug 2021
-
Superga Spring Summer 2022 with Emily Ratajkowski
Discover the collection on superga.co.uk/emily-ratajkowski
Superga® is thrilled to announce its Spring/Summer 2022 advertising campaign and collaboration with Emily Ratajkowski, the brand’s newest ambassador. A fan of the brand for over a decade, the capsule collection marries the Italian heritage, authentic spirit with a mix of timeless, effortless, laid-back design.
The newest Superga® ambassador has had an affinity for the brand throughout her lifetime, wearing to castings and shoots, exploring New York City and traveling across the world. As a closet staple for women, men and kids, Emily wanted to put her own twist on two of the most iconic styles while preserving its original heritage and simplicity.
During the design process, Emily chose Superga® 2750, a style that was conceived a...
published: 06 Apr 2022
-
Superga® Spring/Summer 2021 Campaign
The new Superga® advertising campaign for Spring/Summer 2021 encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement.
Hailey Rhode Bieber, the new global ambassador, perfectly embodies Superga®’s original attitude.
As a classic closet staple shared across both Italian men’s, women’s and kid’s wardrobes, it was instinctive to pair the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion.
Further, with a penchant for sustainability, it was only natural for the activist to front as the face of the classic cotton plimsoll shoes. Superga is the ultimate sustainable shoe. Invented in the era before the invasion of plastic, for over a c...
published: 13 Mar 2021
1:01
The Making Of An Icon: The Superga 2750 Cotu Classic
Unveiling a history that began 100 years ago: a history of roots, growth, research. Unveiling the essence of our heritage. The essence of 2750. The essence of a...
Unveiling a history that began 100 years ago: a history of roots, growth, research. Unveiling the essence of our heritage. The essence of 2750. The essence of an icon.
Shop our 2750 Cotu Classic now on superga.co.uk
1911, Italy. More than a hundred years ago, the idea of Superga® be- gan to get a foothold in the ingenuity of the young entrepreneur Walter Martiny, who launched the production of rubber products in Turin. A few years later - in 1925 - to satisfy the needs of his tennis player wife, Martiny created the world’s rst sports shoes with vulcanized natural rubber sole.
At the beginning of the century, tennis players used canvas shoes with a rope sole: Walter Martiny created a cast of that rope sole and reproduced it in natural rubber. It is from the irregular texture of the rope that the characteristic “orange peel” sole is born, the same that we still see under the 2750.
Superga 2750, universally known as “the classic one”, is still one of the greatest examples of Italian design because it has always stayed true to its roots.
In almost 100 years of history, the iconic colorful canvas, with its thou- sand possibilities of customization, has enabled dozens of artists and designers to express their creativity.
Invented in the era before the invasion of plastic, the 2750 is still handmade with cotton, aluminum and natural rubber today and it’s one of the most versatile sneakers ever.
https://wn.com/The_Making_Of_An_Icon_The_Superga_2750_Cotu_Classic
Unveiling a history that began 100 years ago: a history of roots, growth, research. Unveiling the essence of our heritage. The essence of 2750. The essence of an icon.
Shop our 2750 Cotu Classic now on superga.co.uk
1911, Italy. More than a hundred years ago, the idea of Superga® be- gan to get a foothold in the ingenuity of the young entrepreneur Walter Martiny, who launched the production of rubber products in Turin. A few years later - in 1925 - to satisfy the needs of his tennis player wife, Martiny created the world’s rst sports shoes with vulcanized natural rubber sole.
At the beginning of the century, tennis players used canvas shoes with a rope sole: Walter Martiny created a cast of that rope sole and reproduced it in natural rubber. It is from the irregular texture of the rope that the characteristic “orange peel” sole is born, the same that we still see under the 2750.
Superga 2750, universally known as “the classic one”, is still one of the greatest examples of Italian design because it has always stayed true to its roots.
In almost 100 years of history, the iconic colorful canvas, with its thou- sand possibilities of customization, has enabled dozens of artists and designers to express their creativity.
Invented in the era before the invasion of plastic, the 2750 is still handmade with cotton, aluminum and natural rubber today and it’s one of the most versatile sneakers ever.
- published: 10 Sep 2019
- views: 33396
10:42
Trying the Superga Cotu Classic Italian Sneaker Worn by The Princess of Wales
I'm sharing my first impressions of Superga 2750 Cotu Classic Italian Sneaker...as seen on The Princess of Wales!
Products Mentioned:
Superga Women's 2750 Cotu...
I'm sharing my first impressions of Superga 2750 Cotu Classic Italian Sneaker...as seen on The Princess of Wales!
Products Mentioned:
Superga Women's 2750 Cotu Classic Sneaker | Amazon https://amzn.to/42ZJCTJ
Disclaimer:
Please note, I can’t guarantee that all of the products I recommend, or advise I give, will suit you. I only recommend products that I truly enjoy and think you will too, but everyone is different so please use your best judgment when purchasing a product or making a decision based on the information I share. That being said, if you do try a product I recommend, I sincerely hope you will enjoy it!
Some of the links above are affiliate links. When you click and shop through affiliate links, I receive a commission (at no cost to you).
https://wn.com/Trying_The_Superga_Cotu_Classic_Italian_Sneaker_Worn_By_The_Princess_Of_Wales
I'm sharing my first impressions of Superga 2750 Cotu Classic Italian Sneaker...as seen on The Princess of Wales!
Products Mentioned:
Superga Women's 2750 Cotu Classic Sneaker | Amazon https://amzn.to/42ZJCTJ
Disclaimer:
Please note, I can’t guarantee that all of the products I recommend, or advise I give, will suit you. I only recommend products that I truly enjoy and think you will too, but everyone is different so please use your best judgment when purchasing a product or making a decision based on the information I share. That being said, if you do try a product I recommend, I sincerely hope you will enjoy it!
Some of the links above are affiliate links. When you click and shop through affiliate links, I receive a commission (at no cost to you).
- published: 27 Jun 2023
- views: 6855
7:33
Superga 2750 Cotu Classic Sneaker Review *Every Girl Needs This Stylish + Affordable White Sneaker*
Everything you need to know about the Superga 2750 Cotu Classic Sneaker!
***OPEN FOR LINKS & MORE INFO!***
TIMESTAMPS :)
0:44 Why I Bought My Superga Sneaker...
Everything you need to know about the Superga 2750 Cotu Classic Sneaker!
***OPEN FOR LINKS & MORE INFO!***
TIMESTAMPS :)
0:44 Why I Bought My Superga Sneakers
1:15 Sizing
1:55 Washing and Cleaning
2:32 Comfort and Blisters
3:01 Socks or no socks
3:43 Converse Comparison
4:21 Flat Insoles
4:29 The Cost
6:15 Testing them in the washing machine
The Superga Cotu Sneaker is the only white sneaker I need. If I’m struggling to build an outfit, I add these white shoes and it instantly looks stylish. I highly recommend this classic sneaker! I also recommend using powder detergent to clean them as the liquid discolored them slightly the first time.
.........................
LINKS :)
If you’d like, you can support my channel by purchasing your Superga 2750 Cotu Sneakers through the links below. A HUGE THANK YOU if you do :) (Affiliate links are marked with *)
*Via Amazon: https://bit.ly/3bHNzS9
*Via Nordstrom: https://bit.ly/2ADk3AG (also linking Superga Platform due to limited quantities: https://bit.ly/2Cgy4oe)
*Via Zappos: https://bit.ly/2CeSxKe
*My favorite no show socks: https://bit.ly/2XAc5ko
.........................
OTHER SHOE VIDEOS YOU’LL LOVE :)
Best Shoes Under $100 You'll Need for Summer 2020 [Sandals, Wedges, + Flatforms!]: https://youtu.be/BwNEwpZOrIg
Shoe Haul: High Heels & Flats: https://youtu.be/Xbtff6oX4wI
.........................
FOLLOW ME :)
Instagram: https://www.instagram.com/julesbeth26
LikeToKnow.It: https://www.liketoknow.it/julesbeth
.........................
All opinions are my own. This video is not sponsored but does contain affiliate links which I may earn a small commission from. They don’t affect the price you see or pay. Please subscribe, like this video, and comment below saying hi!
XOXO JB
https://wn.com/Superga_2750_Cotu_Classic_Sneaker_Review_Every_Girl_Needs_This_Stylish_Affordable_White_Sneaker
Everything you need to know about the Superga 2750 Cotu Classic Sneaker!
***OPEN FOR LINKS & MORE INFO!***
TIMESTAMPS :)
0:44 Why I Bought My Superga Sneakers
1:15 Sizing
1:55 Washing and Cleaning
2:32 Comfort and Blisters
3:01 Socks or no socks
3:43 Converse Comparison
4:21 Flat Insoles
4:29 The Cost
6:15 Testing them in the washing machine
The Superga Cotu Sneaker is the only white sneaker I need. If I’m struggling to build an outfit, I add these white shoes and it instantly looks stylish. I highly recommend this classic sneaker! I also recommend using powder detergent to clean them as the liquid discolored them slightly the first time.
.........................
LINKS :)
If you’d like, you can support my channel by purchasing your Superga 2750 Cotu Sneakers through the links below. A HUGE THANK YOU if you do :) (Affiliate links are marked with *)
*Via Amazon: https://bit.ly/3bHNzS9
*Via Nordstrom: https://bit.ly/2ADk3AG (also linking Superga Platform due to limited quantities: https://bit.ly/2Cgy4oe)
*Via Zappos: https://bit.ly/2CeSxKe
*My favorite no show socks: https://bit.ly/2XAc5ko
.........................
OTHER SHOE VIDEOS YOU’LL LOVE :)
Best Shoes Under $100 You'll Need for Summer 2020 [Sandals, Wedges, + Flatforms!]: https://youtu.be/BwNEwpZOrIg
Shoe Haul: High Heels & Flats: https://youtu.be/Xbtff6oX4wI
.........................
FOLLOW ME :)
Instagram: https://www.instagram.com/julesbeth26
LikeToKnow.It: https://www.liketoknow.it/julesbeth
.........................
All opinions are my own. This video is not sponsored but does contain affiliate links which I may earn a small commission from. They don’t affect the price you see or pay. Please subscribe, like this video, and comment below saying hi!
XOXO JB
- published: 09 Jul 2020
- views: 41145
2:36
How to clean the classic Superga 2750 white sneaker?
Unveiling one of the most requested content ever: how to clean your white canvas #Superga shoes at home.
We partnered with The Laundress New York and created th...
Unveiling one of the most requested content ever: how to clean your white canvas #Superga shoes at home.
We partnered with The Laundress New York and created this tutorial for you.
See how easy that is? A few simple steps and they’re ready for your next look!
#Superga #SupergaLovers #TheLaundress
_____
Follow us on:
https://www.instagram.com/superga_off...
https://www.facebook.com/superga/
https://www.superga.com
https://wn.com/How_To_Clean_The_Classic_Superga_2750_White_Sneaker
Unveiling one of the most requested content ever: how to clean your white canvas #Superga shoes at home.
We partnered with The Laundress New York and created this tutorial for you.
See how easy that is? A few simple steps and they’re ready for your next look!
#Superga #SupergaLovers #TheLaundress
_____
Follow us on:
https://www.instagram.com/superga_off...
https://www.facebook.com/superga/
https://www.superga.com
- published: 11 Sep 2020
- views: 43358
0:44
Superga Artifact | Spring Summer 2023
Discover the latest drop in our men's pinnacle range now on superga.co.uk
Superga® releases the sixth Superga® Artifact collection, its top-of-the-range men's ...
Discover the latest drop in our men's pinnacle range now on superga.co.uk
Superga® releases the sixth Superga® Artifact collection, its top-of-the-range men's proposal. All the products have been developed by the brand’s design centre in collaboration with Japanese designer Teppei Sugaya. The entire range is divided into three main lines: Mil Spec, Works and Deck.
The new Mil Spec collection takes inspiration from US Army classic pieces, such as 90s utility trousers and shirts, made with the reverse side of a 100% cotton sateen fabric. In addition, for the first time a tiger stripe
pattern has been introduced on the upper. This unique tiger camouflage print was used during the Vietnam War, in the 60s.
The uneven twill employed in the Works collection - smoother than the traditional one - is called Broken Twill and it was originally invented for jeans. This fabric is also used in workwear because of its durability, counterbalanced by smoothness. Most vulcanised shoes are made from classic canvas, but the Broken Twill gifts the Works range with a similar durability and an elegant look. The new addition is the yarn-dyed salt and pepper, which was used for the 50s French workwear jackets, also known as atelier coats; this season, it is proposed in subtle, sandy and greenish colour shades.
This season, the Deck range is headed towards a more streetwear direction, taking inspiration from the skaters’ chino trousers from the 90s. The chino fabric is composed by a blend of cotton and polyester and it’s proposed in deep forest green, brown and greyish blue, all of them featuring gum-coloured foxing.
The attention to detail that characterises the collection pays tribute to a hundred years of experience that Superga® has in shoe manufacturing. The classic, textured bumper is turned 45° compared to the usual, giving it a “diamond” appearance. The foxing is glued to the upper with a fudge wheel, which guarantees excellent adherence. The cotton shoelaces feature a waxed effect for extra grip and durability. This collection’s heel patch logo has been designed to echo the one of Superga® tennis shoes from the ‘50s and provides the new silhouettes with an authentic look. A dedicated, clean and elegant package completes the project.
https://wn.com/Superga_Artifact_|_Spring_Summer_2023
Discover the latest drop in our men's pinnacle range now on superga.co.uk
Superga® releases the sixth Superga® Artifact collection, its top-of-the-range men's proposal. All the products have been developed by the brand’s design centre in collaboration with Japanese designer Teppei Sugaya. The entire range is divided into three main lines: Mil Spec, Works and Deck.
The new Mil Spec collection takes inspiration from US Army classic pieces, such as 90s utility trousers and shirts, made with the reverse side of a 100% cotton sateen fabric. In addition, for the first time a tiger stripe
pattern has been introduced on the upper. This unique tiger camouflage print was used during the Vietnam War, in the 60s.
The uneven twill employed in the Works collection - smoother than the traditional one - is called Broken Twill and it was originally invented for jeans. This fabric is also used in workwear because of its durability, counterbalanced by smoothness. Most vulcanised shoes are made from classic canvas, but the Broken Twill gifts the Works range with a similar durability and an elegant look. The new addition is the yarn-dyed salt and pepper, which was used for the 50s French workwear jackets, also known as atelier coats; this season, it is proposed in subtle, sandy and greenish colour shades.
This season, the Deck range is headed towards a more streetwear direction, taking inspiration from the skaters’ chino trousers from the 90s. The chino fabric is composed by a blend of cotton and polyester and it’s proposed in deep forest green, brown and greyish blue, all of them featuring gum-coloured foxing.
The attention to detail that characterises the collection pays tribute to a hundred years of experience that Superga® has in shoe manufacturing. The classic, textured bumper is turned 45° compared to the usual, giving it a “diamond” appearance. The foxing is glued to the upper with a fudge wheel, which guarantees excellent adherence. The cotton shoelaces feature a waxed effect for extra grip and durability. This collection’s heel patch logo has been designed to echo the one of Superga® tennis shoes from the ‘50s and provides the new silhouettes with an authentic look. A dedicated, clean and elegant package completes the project.
- published: 31 Mar 2023
- views: 2852
0:52
Superga® Autumn/Winter 2021 Campaign
Hailey Bieber wears Superga®
Discover the Autumn/Winter campaign now on superga.co.uk
Hailey Rhode Bieber, appointed as the face of Superga® for 2021 continue...
Hailey Bieber wears Superga®
Discover the Autumn/Winter campaign now on superga.co.uk
Hailey Rhode Bieber, appointed as the face of Superga® for 2021 continues to shine as the global ambassador, perfectly embodying the brand’s attitude with an effortless yet chic girl next-door style in the new campaign.
The Fall/Winter 2021 campaign embraces Hailey’s youthful energy and upbeat personality, which remains an ever-present essence of the Superga® brand and focuses on the concept of timeless style, which is one of the core values of the brand.
“When I think of timeless style I think of something that transcends different generations. Superga is a brand that has withstood the test of time.
The classic styles and sustainability of the brand make it a closet staple.”
- Hailey Rhode Bieber
The campaign was shot outside of the Tennis and Riding Club in Malibu, California where, once again, an all-female team came together to capture the supermodel in a uniquely feminine and intimate setting across the beach sands of the premiere ocean-front equestrian property. The campaign was shot by former painter, illustrator, and animal rights activist, Zoey Grossman, who captured the young talent through her signature narrative of dreamy elegance. New York based stylist and fashion editor, Gabriella Karefa-Johnson, returned to place her unmistakable mark in capturing Hailey in a series of multi-textured cross-era looks around the Superga® sneakers.
https://wn.com/Superga®_Autumn_Winter_2021_Campaign
Hailey Bieber wears Superga®
Discover the Autumn/Winter campaign now on superga.co.uk
Hailey Rhode Bieber, appointed as the face of Superga® for 2021 continues to shine as the global ambassador, perfectly embodying the brand’s attitude with an effortless yet chic girl next-door style in the new campaign.
The Fall/Winter 2021 campaign embraces Hailey’s youthful energy and upbeat personality, which remains an ever-present essence of the Superga® brand and focuses on the concept of timeless style, which is one of the core values of the brand.
“When I think of timeless style I think of something that transcends different generations. Superga is a brand that has withstood the test of time.
The classic styles and sustainability of the brand make it a closet staple.”
- Hailey Rhode Bieber
The campaign was shot outside of the Tennis and Riding Club in Malibu, California where, once again, an all-female team came together to capture the supermodel in a uniquely feminine and intimate setting across the beach sands of the premiere ocean-front equestrian property. The campaign was shot by former painter, illustrator, and animal rights activist, Zoey Grossman, who captured the young talent through her signature narrative of dreamy elegance. New York based stylist and fashion editor, Gabriella Karefa-Johnson, returned to place her unmistakable mark in capturing Hailey in a series of multi-textured cross-era looks around the Superga® sneakers.
- published: 13 Aug 2021
- views: 12664
1:01
Superga Spring Summer 2022 with Emily Ratajkowski
Discover the collection on superga.co.uk/emily-ratajkowski
Superga® is thrilled to announce its Spring/Summer 2022 advertising campaign and collaboration with ...
Discover the collection on superga.co.uk/emily-ratajkowski
Superga® is thrilled to announce its Spring/Summer 2022 advertising campaign and collaboration with Emily Ratajkowski, the brand’s newest ambassador. A fan of the brand for over a decade, the capsule collection marries the Italian heritage, authentic spirit with a mix of timeless, effortless, laid-back design.
The newest Superga® ambassador has had an affinity for the brand throughout her lifetime, wearing to castings and shoots, exploring New York City and traveling across the world. As a closet staple for women, men and kids, Emily wanted to put her own twist on two of the most iconic styles while preserving its original heritage and simplicity.
During the design process, Emily chose Superga® 2750, a style that was conceived as the first Italian tennis shoe over 100 years ago by the owner of the brand and the Alpina, known for trekking back in the 50s, to customise. She wanted to respect the Italian heritage and timeless silhouette of the brand.
“There is no other brand I’d rather partner with this year. Superga® is a brand I’ve been wearing during all stages of my life, and I am thrilled to be part of this campaign, especially since I’ve never designed my own footwear before. No matter the style of the sneaker, it goes with everything while providing a timeless look and comfort to my outfit every day,” said Emily Ratajkowski. She tweaked the styles to have the bindings in an off-white colour and rounded the laces. “The 2750 is a classic shoe that I personally wear often so I wanted to keep the heritage of the shoe since it’s been sold for over 100 years. There is also this label so consumers will always remember that these styles are a part of my collaboration.”
The campaign was shot in Los Angeles in January 2022 on a neutral background at Milk Studios by Photographer Zoey Grossman, known for her high energy, edgy grit and feminine eye, who brought to life Emily’s version of her collaboration with Superga®. New York based stylist, Emma Morrison, dressed Emily in clothing that provides easy movement. With being a new mom, the campaign showcases effortless silhouettes, materials, and textures in a series of looks that she can look stylish and comfortable in from day-to-night.
Discover the selection of Emrata’s limited collection of iconic Superga® styles (2750, Alpina) and additional favourites from the portfolio (2750, 2490, 2631, 2790) now on superga.co.uk
https://wn.com/Superga_Spring_Summer_2022_With_Emily_Ratajkowski
Discover the collection on superga.co.uk/emily-ratajkowski
Superga® is thrilled to announce its Spring/Summer 2022 advertising campaign and collaboration with Emily Ratajkowski, the brand’s newest ambassador. A fan of the brand for over a decade, the capsule collection marries the Italian heritage, authentic spirit with a mix of timeless, effortless, laid-back design.
The newest Superga® ambassador has had an affinity for the brand throughout her lifetime, wearing to castings and shoots, exploring New York City and traveling across the world. As a closet staple for women, men and kids, Emily wanted to put her own twist on two of the most iconic styles while preserving its original heritage and simplicity.
During the design process, Emily chose Superga® 2750, a style that was conceived as the first Italian tennis shoe over 100 years ago by the owner of the brand and the Alpina, known for trekking back in the 50s, to customise. She wanted to respect the Italian heritage and timeless silhouette of the brand.
“There is no other brand I’d rather partner with this year. Superga® is a brand I’ve been wearing during all stages of my life, and I am thrilled to be part of this campaign, especially since I’ve never designed my own footwear before. No matter the style of the sneaker, it goes with everything while providing a timeless look and comfort to my outfit every day,” said Emily Ratajkowski. She tweaked the styles to have the bindings in an off-white colour and rounded the laces. “The 2750 is a classic shoe that I personally wear often so I wanted to keep the heritage of the shoe since it’s been sold for over 100 years. There is also this label so consumers will always remember that these styles are a part of my collaboration.”
The campaign was shot in Los Angeles in January 2022 on a neutral background at Milk Studios by Photographer Zoey Grossman, known for her high energy, edgy grit and feminine eye, who brought to life Emily’s version of her collaboration with Superga®. New York based stylist, Emma Morrison, dressed Emily in clothing that provides easy movement. With being a new mom, the campaign showcases effortless silhouettes, materials, and textures in a series of looks that she can look stylish and comfortable in from day-to-night.
Discover the selection of Emrata’s limited collection of iconic Superga® styles (2750, Alpina) and additional favourites from the portfolio (2750, 2490, 2631, 2790) now on superga.co.uk
- published: 06 Apr 2022
- views: 37710
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Superga® Spring/Summer 2021 Campaign
The new Superga® advertising campaign for Spring/Summer 2021 encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-...
The new Superga® advertising campaign for Spring/Summer 2021 encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement.
Hailey Rhode Bieber, the new global ambassador, perfectly embodies Superga®’s original attitude.
As a classic closet staple shared across both Italian men’s, women’s and kid’s wardrobes, it was instinctive to pair the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion.
Further, with a penchant for sustainability, it was only natural for the activist to front as the face of the classic cotton plimsoll shoes. Superga is the ultimate sustainable shoe. Invented in the era before the invasion of plastic, for over a century it is handmade with cotton, natural rubber and aluminium.
Recently Superga has made further moves toward becoming a planet-positive label with the recently unveiled collection of organics.
https://wn.com/Superga®_Spring_Summer_2021_Campaign
The new Superga® advertising campaign for Spring/Summer 2021 encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement.
Hailey Rhode Bieber, the new global ambassador, perfectly embodies Superga®’s original attitude.
As a classic closet staple shared across both Italian men’s, women’s and kid’s wardrobes, it was instinctive to pair the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion.
Further, with a penchant for sustainability, it was only natural for the activist to front as the face of the classic cotton plimsoll shoes. Superga is the ultimate sustainable shoe. Invented in the era before the invasion of plastic, for over a century it is handmade with cotton, natural rubber and aluminium.
Recently Superga has made further moves toward becoming a planet-positive label with the recently unveiled collection of organics.
- published: 13 Mar 2021
- views: 140954