XHMIX-FM

XHMIX-FM

La Rumorosa, Tecate-Mexicali Municipality, Baja California Mexico
Broadcast area	Imperial Valley, California Yuma, Arizona/El Centro, California Mexicali-San Luis Río Colorado
Frequency	98.3 MHz
Branding	Power 98 Jams
Programming
Format	Contemporary hit radio
Ownership
Owner	California Medios (Sistemas de Comunicación Bajacaliforniana, S.A. de C.V.)
Sister stations	XHKT-FM
History
First air date	November 23, 1994 (1994-11-23)
Former call signs	XHRBN-FM (1994-August 5, 1996), XHFJ-FM (August 5, 1996-November 11, 2003)
Call sign meaning	Station was known as Mix 98
Technical information
Class	C1
ERP	50 kW
HAAT	340.5 meters
Transmitter coordinates	32°33′11.35″N 116°01′42.3″W
Links
Website	power98jams.com

XHMIX-FM (98.3 MHz) is a commercial radio station located in La Rumorosa, Baja California, Mexico, broadcasting to Mexicali and San Luis Río Colorado in Mexico and the Imperial Valley, California, and Yuma, Arizona, in the United States. XHMIX airs a Contemporary hit radio music format branded as "Power 98 Jams".

History

The 98.3 frequency in Rumorosa was put out for bid in 1992 as XHRBN-FM. Francisco Javier Fimbres Durazo, who already ran XEKT 1390 AM in Tecate, won the concession and built the station, quickly changing the call sign to XHFJ-FM for his initials. During this time, Fimbres operated his stations in association with Cadena Baja California, which owned XEMBC-AM 1190 XEWV-AM, & XEWV-FM. At that time, XHFJ adopted an alternative rock music format as "Modern Rock". In 2003, XHFJ became XHMIX-FM to go with the station's name at the time, "Mix 98". In 2005, the station became known as "Zona 98" with a rock format.

The current concessionaire, controlled 60% by Fimbres Durazo, was created in 2007.

In 2010, the station changed formats again to the present "Power 98 Jams".

In 2016, XHMIX was authorized to increase its effective radiated power from 30,000 watts to 50,000.

External links

• Official Website