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KNBB

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For the station that had the KNBB call sign from 1962 to 1964, see KDLE. For the station that had the KNBB call sign from 1999 to 2006, see KPCH.
KNBB
Broadcast areaRuston micropolitan area
Frequency97.7 MHz
BrandingSportstalk 97.7
Programming
LanguagesEnglish
FormatSports
NetworkFox Sports Radio
Affiliations
Ownership
Owner
  • Red Peach Radio
  • (Red Peach LLC)
KPCH, KXKZ, KRUS
History
First air date
June 4, 1984 (40 years ago) (1984-06-04) (as KPCH)
Former call signs
KPCH (1984–2006)
Technical information[1]
Licensing authority
FCC
Facility ID5065
ClassC2
ERP50,000 watts
HAAT141.4 meters (464 ft)
Transmitter coordinates
32°28′53″N 92°40′34″W / 32.48139°N 92.67611°W / 32.48139; -92.67611
Links
Public license information
WebcastListen Live
Websitewww.redpeachlive.com/sportstalk977

KNBB (97.7 FM) is a broadcast radio station in the United States. Licensed to Dubach, Louisiana, the station serves the Ruston, Louisiana area with a sports format branded Sportstalk 97.7. The station's broadcast license is held by Red Peach LLC.[2]

The station was founded by William W. Brown in 1984 as KPCH and broadcast with adult contemporary, easy listening, and oldies music formats in its early history. Brown sold KPCH in 2003 for $1.5 million to Communications Capital Managers. In 2007, the original KPCH switched its call sign and format with sports station KNBB. The new KNBB became the local home of the ESPN Radio network and Louisiana Tech University sports. In 2017, KNBB changed its national network affiliation to Fox Sports Radio.

History

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As KPCH (1984–2006)

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Founded by William W. Brown, the station first signed on as KPCH on June 4, 1984. It was officially licensed on September 24, 1984 to Dubach, Louisiana.[3][4] KPCH was originally a music station; the 1987 Broadcasting Yearbook listed its format as adult contemporary.[5] In 1988, KPCH became an easy listening station.[6] By 1992, KPCH added oldies and five hours a week of gospel music.[7] The following year, KPCH changed to a full time 1950s to 1970s oldies format branded "K-Peach 97FM".[8][9]

Beginning around 2000, KPCH began broadcasting LSU Tigers football games; the affiliation remains active as of 2024.[10][11]

In April 2003, Communications Capital Managers LLC purchased KPCH from Brown for $1.5 million.[12] Communications Capital rebranded KPCH as "The Peach 97.7".[13]

As KNBB (2007–present)

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KPCH swapped formats and call signs with 99.3 KNBB on January 1, 2007.[3] Branded "ESPN 97.7", the new KNBB changed from oldies to sports, carrying a local afternoon talk show, national programming from ESPN Radio, and Louisiana Tech University sports.[14][15]

In Occtober 2017, KNBB rebranded as "Sports Talk 97.7" and changed its national network affiliation from ESPN to Fox Sports Radio.[16][17]

On April 29, 2020, the station went silent due to a thunderstorm knocking down its broadcast tower.[18] The station's programming temporarily moved to sister station 99.3 KPCH.[19] KNBB resumed broadcasting on 97.7 on May 12, 2021.[3]

Programming

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KNBB has local sports shows in morning and afternoon drive times; other hours have Fox Sports Radio.[20] On game days, KNBB broadcasts live play-by-play coverage of Louisiana Tech Lady Techsters basketball, Louisiana Tech Bulldogs baseball, and LSU Tigers football.[11][21] KNBB also carries a weekly talk show with the head coaches of Louisiana Tech football and Louisiana Tech Bulldogs basketball during their teams' seasons.[21]

Technical information

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KNBB broadcasts with 50 kilowatts of effective radiated power, both horizontally and vertically. The transmitter site for KNBB is in the Unionville section of city of license Dubach, near the intersection of U.S. Route 167 and State Highway 822.[3] The station studios for KNBB and other Red Peach stations are near downtown Ruston, about two-thirds of a mile east of the Louisiana Tech University campus.[22]

References

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  1. ^ "Facility Technical Data for KNBB". Licensing and Management System. Federal Communications Commission.
  2. ^ "KPCH Facility Record". United States Federal Communications Commission, audio division. Retrieved February 14, 2010.
  3. ^ a b c d "KNBB". FCC Data. Retrieved March 15, 2025.
  4. ^ 1986 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-121. Retrieved May 16, 2021 – via World Radio History.
  5. ^ 1987 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-123. Retrieved May 16, 2021 – via World Radio History.
  6. ^ 1988 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-121. Retrieved May 16, 2021 – via World Radio History.
  7. ^ 1992 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. A-148. Retrieved May 16, 2021 – via World Radio History.
  8. ^ "Monroe/West Monroe, LA FM Radio Directory". 100000Watts.com. Archived from the original on February 29, 2000. Retrieved May 16, 2021.
  9. ^ 1993 Broadcasting Yearbook (PDF). Washington: Broadcasting Publications. p. B-152. Retrieved May 16, 2021 – via World Radio History.
  10. ^ "LSU Sports Network". LSU. Archived from the original on August 19, 2001. Retrieved March 15, 2025.
  11. ^ a b "LSU Sports Radio Network". LSU. Retrieved March 15, 2025.
  12. ^ "Changing Hands". Broadcasting & Cable. April 21, 2003. Archived from the original on January 18, 2007. Retrieved May 17, 2021.
  13. ^ "The Peach 97.7 FM - KPCH, Ruston, LA". thepeach977.com. Archived from the original on April 4, 2004. Retrieved January 12, 2022.
  14. ^ "Techsters on ESPN 97.7 Monday". Louisiana Tech. January 15, 2007. Retrieved May 16, 2021.
  15. ^ "ESPN 97.7 Line Up". ESPN 97.7. Archived from the original on April 7, 2008. Retrieved March 15, 2025.
  16. ^ Sportstalk 97.7 (October 2, 2017). "A new era begins today! The all new sportstalk977!". Facebook. Retrieved March 15, 2025.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ^ "On Air Schedule". Sportstalk 97.7. Archived from the original on November 6, 2017. Retrieved March 15, 2025.
  18. ^ Sportstalk 97.7 (April 29, 2020). "SPORTSTALK 97.7 'S tower falls in Thunderstorm". Facebook. Retrieved March 15, 2025.{{cite web}}: CS1 maint: numeric names: authors list (link)
  19. ^ Hunsucker, Adam (April 29, 2020). "Sportstalk 97.7 moves frequencies following storm damage". The News-Star. Monroe, Louisiana. Retrieved May 16, 2021.
  20. ^ "Daily Schedule". Sportstalk 97.7. Retrieved March 18, 2025.
  21. ^ a b "Louisiana Tech Bulldogs". Learfield. Retrieved March 18, 2025.
  22. ^ "Contact Us". Red Peach Live. Retrieved March 20, 2025.
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