Bravelets
 | |
| Industry | Jewelry |
|---|---|
| Founded | 2012 |
| Founder | Stephanie Hansen |
| Headquarters | |
| Website | www |
Bravelets is an e-commerce jewelry store that contributes a portion of the money from each purchase towards the charitable organization of the purchaser's choosing. The company, which is headquartered in Austin, Texas, was founded by Stephanie Hansen in early 2012 after her mother became ill with breast cancer.
About
[edit]Bravelets is a web-based retailer that sells pieces of jewelry, mainly bracelets, that are engraved with the words "be brave".[1] The organization was founded and is headquartered in Austin, Texas,[1] and according to Bravelets' blog, the products are manufactured in Guangzhou, China.[2] A cause marketing-based business, the company donates 10% from each purchase to the charity of the purchaser's choice. It also provides people with the ability to create their own customized pages, through which they can sell Bravelets products to raise money for a non-profit organization or to offset a family member's medical expenses.[1][3][4]
The organization was founded by Stephanie Hansen in January 2012. Hansen came up with the idea the year before, while searching for jewelry for the family to wear together after Hansen's mother was diagnosed with breast cancer.[5][6] Part of Hansen's motivation in creating her own cause marketing-based company was a frustration that other, existing options were unclear about how much of the proceeds of their sales went to the charitable organizations.[1]
When the website was originally launched, there was only one model of bracelet for sale, which was offered in ten colors, each tied to a different cause.[6] They have since expanded to include several types of bracelets, as well as earrings and necklaces.[3] As of January 2016, the company's website claims to have donated just over of US$ 2 million to charitable causes.[7]
References
[edit]- ^ a b c d Fortenbury, Jon. "Austin Company Bravelets: Helping Families In Need, One Piece Of Jewelry At A Time". Austin.com. Proud Highway Media Group. Retrieved 7 January 2016.
- ^ "Where Bravelets Come From // China Trip + Guest Blogger!". Bravelets Blog. Bravelets. 12 November 2015. Retrieved 7 January 2016.
- ^ a b "The Bravelets Story: Being Brave Through The Toughest of Times". Comprehensive Cancer Centers of Nevada. 6 August 2015. Retrieved 7 January 2016.[permanent dead link]
- ^ "Brave Pages". Bravelets. Retrieved 16 January 2016.
A Brave Page is a fundraising platform that gives you the ability to raise money for a non-profit organization, personal medical expenses or anything in between that supports our mission to be brave.
- ^ Daniels, Diane (3 March 2014). "How Does She Do It: An Interview with Stephanie Hansen, Founder of Bravelets". An Everyday Occasion. Archived from the original on 4 March 2016. Retrieved 7 January 2016.
- ^ a b "Bravelets: Meaningful Jewelry Making a Big Impact". Live Your Best Life. Colon Cancer Alliance. 2 May 2014. Retrieved 7 January 2016.
- ^ "Bravelets". Bravelets. Retrieved 15 January 2016.
$2,006,230 raised to date