Ways to check how your site appears for coronavirus-related queries
How to analyze the top coronavirus related user queries
How to add structured data for FAQ content
New support group for health organizations
In addition to our best practices help page, health organizations can take part in our new technical support group that's focused on helping health organizations who publish COVID-19 information with Search related questions.
We’ll be approving requests for access on a case-by-case basis. At first we’ll be accepting only domains under national health ministries and US state level agencies. We'll inform of future expansions here in this blog post, and on our Twitter account. You’ll need to register using either an email under those domains (e.g. [email protected]) or have access to the website Search Console account.
Fill this form to request access to the COVID-19 Google Search group
The group was created to respond to the current needs of health organizations, and we intend to deprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO or some similar deescalation is widely in place.
Everyone is welcome to use our existing webmaster help forum, and if you have any questions or comments, please let us know on Twitter.
Posted by Daniel Waisberg, Search Advocate & Ofir Roval, Search Console Lead PM
As the effects of the coronavirus grow, we've seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here's an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online. For more detailed information, also check our developer documentation.
Yes, you can limit crawling with Search Console, though it's not recommended for most cases. This may have some impact on the freshness of your results in Search. For example, it may take longer for Search to reflect that all of your products are currently not available. On the other hand, if Googlebot's crawling causes critical server resource issues, this is a valid approach. We recommend setting a reminder for yourself to reset the crawl rate once you start planning to go back in business.
How do I get a page indexed or updated quickly?
To ask Google to recrawl a limited number of pages (for example, the homepage), use Search Console. For a larger number of pages (for example, all of your product pages), use sitemaps.
What if I block a specific region from accessing my site?
Google generally crawls from the US, so if you block the US, Google Search generally won't be able to access your site at all. We don't recommend that you block an entire region from temporarily accessing your site; instead, we recommend
limiting your site's functionality for that region.
Should I use the Removals Tool to remove out-of-stock products?
No. People won't be able to find first-hand information about your products on Search, and there might still be third-party information for the product that may be incorrect or incomplete. It's better to still allow that page, and mark it out of stock. That way people can still understand what's going on, even if they can't purchase the item. If you remove the product from Search, people don't know why it's not there.
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We realize that any business closure is a big and stressful step, and not everyone will know what to do. If you notice afterwards that you could have done something differently, everything's not lost: we try to make our systems robust so that your site will be back in Search as quickly as possible. Like you, we're hoping that this crisis finds an end as soon as possible. We hope that with this information, you're able to have your online business up & running quickly when that time comes. Should you run into any problems or questions along the way, please don't hesitate to use our public channels to get help.
Posted by John Mueller, working from home in Zurich, Switzerland
