Comparing Wix vs. Webflow
Build powerful, scalable sites
While Wix is a popular choice for small businesses, it limits what your team can do in terms of design flexibility, collaboration, and optimization. As the first-ever website experience platform, Webflow lets marketers, designers, and developers come together to build, manage, and optimize web experiences that get results.
Why Webflow wins
Webflow empowers agencies and teams to launch and iterate at scale, with enterprise-grade hosting and security. Go beyond templates with custom website layouts and complex animations without sacrificing control, precision, or scalability.
Launch pixel-perfect, content-rich sites
Webflow puts the power of code into a visual canvas so every team can create stunning websites quickly — plus choose how you want to add, edit, and update content at scale with Webflow’s CMS: visually in our platform or programmatically through our headless APIs.
Drive real business results, fast
Transform your site into your most valuable marketing asset with Webflow’s native tools for AI-powered personalization, A/B testing, SEO, localization, and more.
What can Webflow do for you?
Marketing and design autonomy
Give less technical teams the tools they need to build confidently with reusable design systems powered by variables, components, and libraries.
Engineering-led innovation
Engineering can easily layer advanced animation, custom code, and integrations onto sites created by marketing and design.
Greater website ROI
Turn your website into your most valuable marketing asset with tools for launching, iterating, and optimizing quickly.
Customers love us
Everything you need to succeed
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.