Comparing Wix vs. Webflow

Discover why leading agencies and teams choose Webflow over Wix.
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Trusted by teams at over 300,000 of the world’s leading organizations
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Build powerful, scalable sites

While Wix is a popular choice for small businesses, it limits what your team can do in terms of design flexibility, collaboration, and optimization. As the first-ever website experience platform, Webflow lets marketers, designers, and developers come together to build, manage, and optimize web experiences that get results.

Why Webflow wins

Webflow empowers agencies and teams to launch and iterate at scale, with enterprise-grade hosting and security. Go beyond templates with custom website layouts and complex animations without sacrificing control, precision, or scalability.

Launch pixel-perfect, content-rich sites

Webflow puts the power of code into a visual canvas so every team can create stunning websites quickly — plus choose how you want to add, edit, and update content at scale with Webflow’s CMS: visually in our platform or programmatically through our headless APIs.

Drive real business results, fast

Transform your site into your most valuable marketing asset with Webflow’s native tools for AI-powered personalization, A/B testing, SEO, localization, and more.

Build quickly and collaboratively

Give everyone the power to create on-brand landing pages quickly with designer-approved building blocks that match your design system — plus avoid accidental changes with advanced roles and permissions, publishing workflows, and design approvals.

Website expertise and mature ecosystem

Webflow offers an unrivaled partner network, educational resources, and dedicated best practice consulting.

What can Webflow do for you?

Marketing and design autonomy

Give less technical teams the tools they need to build confidently with reusable design systems powered by variables, components, and libraries.

Engineering-led innovation

Engineering can easily layer advanced animation, custom code, and integrations onto sites created by marketing and design.

Greater website ROI

Turn your website into your most valuable marketing asset with tools for launching, iterating, and optimizing quickly.

Customers love us

But don’t just take our word for it — check out what they have to say.
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G2 badge for "Users most likely to recommend" in the Mid-Market category for Fall 2024G2 badge for "Best Meets Requirements" in the Mid-Market category for Fall 2024G2 badge for "Leader" in the Mid-Market category for Fall 2024G2 badge for "Best relationship" in the Mid-Market category for Fall 2024G2 badge for "Leader" in the Enterprise category for Fall 2024G2 badge for "Leader" in the EMEA category for Fall 2024
G2 badge for "Users most likely to recommend" in the Mid-Market category for Fall 2024G2 badge for "Best Meets Requirements" in the Mid-Market category for Fall 2024G2 badge for "Leader" in the Mid-Market category for Fall 2024G2 badge for "Best relationship" in the Mid-Market category for Fall 2024G2 badge for "Leader" in the Enterprise category for Fall 2024G2 badge for "Leader" in the EMEA category for Fall 2024
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Meghan Keaney Anderson
Head of Marketing, Jasper

“Webflow has given our marketing team the freedom to build without compromising on our vision, which is critical in our fast-paced industry.”

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Cat Origitano
VP of Product & Portfolio Marketing, Fivetran

“With Webflow Enterprise, we're able to move with trust and confidence that things will get done quickly without compromising our brand or draining resources.”

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Elizabeth Walton Egan
CMO, Lattice

“With Webflow, we’ve significantly improved organic traffic, SEO, and conversions. From my perspective as CMO, that’s a huge win because our brand is reaching more people.”

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How collaborative web development helps teams build better websites, faster

Learn how modern businesses like Dropbox Sign are bringing marketing, design, and engineering together to collaborate on their website.

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Behind the redesign: the building blocks for a successful website launch

Modern enterprises need their websites to do a lot: showcase products, interact with and delight customers, reflect their brand image and achieve business goals. Formstack’s website wasn’t meeting all its needs - until they decided to partner with Webflow. Learn how their team set up a solid foundation to launch a successful redesign.

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The marketer’s website

Unlock strategies for modern marketing teams. Download our free ebook for insights on empowering your team and essentials for managing your marketing site.

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A better site experience

Your guide to tackling website redesigns. Learn how to create an engaging and memorable site experience for your users.

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Five essential requirements for a next-gen CMS

A full rundown of what marketing teams should look for in a powerful CMS and how modern solutions stack up against DXPs and headless approaches.

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Frequently asked questions

Transforming the design process at