This online Privacy Policy (“Privacy Policy”) for waterfilterguru.com describes how Bricam Ltd (known as “WaterFilterGuru.com”, “We” or “Site”), the owner and operator of the waterfilterguru.com website, handles personal information given to us on our website.

The Privacy Policy is subject to changes and periodic updates. Check this page for the most up to date version of the Privacy Policy.

Information We Collect

Information You Provide to Us

We collect the information you provide directly to us. For example, we collect information when you subscribe to a newsletter or email list, participate in an event, survey, contest or promotion, communicate with us via third-party social media sites, provide information via a contact form, or otherwise communicate with us.

The types of information (“information” or “personal information”) we may collect include your:

Name
Email address
Password
Postal address
Phone number
Occupation
Securely stored payment information (such as your credit or debit card and billing address)
Preference or interest data
Any other information you choose to provide
IP address if clicking an affiliate link for reporting purposes

Information collected automatically

Non- identifying information such as your IP address may be collected automatically using Cookies. You can choose to reject the use of Cookies on websites in your browsers settings. However, your experience on our Site may be impacted and some features may not be available.

When Information is Collected

Information is collected when you register on our Site, subscribe to a newsletter, or fill out a contact form. We may also automatically collect information as you navigate our site or from one of our Affiliates when you use services associated with our site. Data regarding personal information will be deleted when we no longer need to keep it or if you have instructed us to delete it.

How We Use Your Information

WaterFilterGuru.com uses information We collect from you for several primary purposes:

To personalize your experience on our Site and provide you with product offerings and content specific to your interests
To provide information about related products and services
To generally improve the quality of our products and website
For internal statistical record keeping purposes
To deliver a survey, contest, or other type of promotion
To ask for reviews and ratings of products and services available on our Site

How Your Information is Protected

We maintain your information in secured servers and networks under controls to secure and protect it. However, when you share personal information online there is always some risk that and unauthorized third party could gain access to your information. All financial transactions are processed through a third-party provider and are not stored or processed on our servers. We make security a priority and utilize security measures to protect against unauthorized access to or the unauthorized modification, publication or destruction of personal information and data. These security measures include internal audits of data collection, storage and processing practices and security as well as physical security measures to protect against unauthorized access to the systems where we store personal information.

Affiliate Disclosure

WaterFilterGuru.com is an affiliate of many water quality brands, products and services. Links on this website may be affiliate links and WaterFilterGuru.com may earn commissions for purchases that are made by visitors to the Site. These are promotional links that can be used to track a visitor’s purchase and credit it to WaterFilterGuru.com. This comes at no additional cost to you and our goal is to provide the very best reviews and recommendations. If you have any questions, please contact us.

Read our full affiliate disclosure here.

Cookies

A “Cookie” is a unique numeric code that is transferred to your computer through your web browser. Cookies allow us to track your preferences, interests, and allow us to recognize you as a return user. Cookies do not include any Personal Information.

We use cookies for several primary purposes:

Process and retain your preferences for when you return
Track advertisements on our Site
Retain aggregate site traffic data and site interactions to better offer more customized experiences on our site in the future. This information may also be tracked by trusted third party services, such as Google Analytics.

You may choose to be alerted each time a Cookie is sent, or choose to remove and reject further use of Cookies in your Browser Settings.

If you choose to disallow Cookies or remove Cookies from your computer, some features of our site may become unavailable to you.

Here is how to disable cookies in different Internet browsers:

Third Parties

Bricam Ltd will not sell, trade, or otherwise transfer any of its users’ personal data to third parties without explicit consent from our users.

Excluded from this rule are:

Third parties who assist in the operation of our website, conducting our business, or providing service to our users
Companies whose products we sell
Business partners or prospective business partners, in operations such as sale, acquisition, merger of our assets.

All previously mentioned parties agree to keep this personal information confidential in compliance with relevant privacy laws.

In certain limited circumstances we may need to release your personal information in order to comply with the law. In such instances we will ensure to protect your Personal Information to the highest extent possible.

Non-personally identifiable information (PII) may be provided to other third parties for advertising, marketing, or other similar purposes.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Site to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Site content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Site.

The Site collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Third-Party Links

WaterFilterGuru.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

We may also offer third-party products or services on our Site. These third-party websites have separate and independent privacy policies from our Privacy Policy. We have no liability or responsibility for the content, activities, and data collection of these linked sites.

Your Privacy Options

You may contact us at any time with questions regarding our Privacy Policy or what Personal Information of yours is collected by us.

Data subjects have the right to access personal data, right to rectification, and right to blocking their data under certain conditions. Data subjects also have the right to refuse personal data processing and the right to request the deletion of all collected personal data if the use is unlawful. For exercising these rights, you may send a written request, dated and signed, to Bricam Ltd.

WaterFilterGuru.com and CCPA

WaterFilterGuru.com is committed to data privacy and security, and we are happy to affirm that we do not sell California consumer personal information to third parties.

California residents have a right to request that we disclose what personal information we collect from you and whether, and how, we disclose or sell that information. California residents may also request that we delete any personal information collected or maintained by us from you. To submit a request for a list of the categories of personal information collected from you or to request that we delete your personal information, please email us at info(at)waterfilterguru.com or send a letter to our US-based legal counsel at the following address:

Bricam Ltd.

c/o Revision Legal, PLLC

444 Cass St., Suite D

Traverse City, MI 49684

United States of America

To verify your request, we may request certain information from you to confirm that you are a user of our Site, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to us to disclose or delete your personal information. To do so, you must provide us with proof that the individual or business has been appointed as your agent, such by providing a signed power of attorney form, and provide accurate responses to any information requested by Bricam Ltd that may be necessary to confirm that you are a user of our Site, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by Bricam Ltd for their exercise of these rights conferred under California law.

European Union Right of Appeal to a Supervisory Authority

European Union residents have the right to file a complaint with a data protection authority. In particular, EU residents can contact the data protection authority, which is responsible for their place of residence or state, or who is responsible for the place where the violation of data protection law has taken place.

[AJ1]You can use this procedure for everyone, not just CA. If you do, you can bump it up into the your privacy options portion and get rid of the references to CA. You also don’t have to use us as the contact, you can use the below mailing address.

Children Privacy

WaterFilterGuru.com does not knowingly collect data from children (“children” are defined as minors under the age of 13) on our website. We do not knowingly allow children to use our website. It is necessary for children age 13 or younger to have adult or guardian supervision to register or buy products on our Site.