Media Measurement

Latest News

TV 6 days

Nielsen Makes Paramount Data Less Easy to Analyze As Measurement Fight Continues
TV 3 weeks

Nielsen, TikTok Strike Measurement Pact
TV 1 month

Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
TV 2 months

Nielsen Will Open Measurement to Media Companies’ First-Party Data, a Move That Could Prove Controversial

TV 7 months

Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars
TV 7 months

Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
TV 9 months

TV Industry Group Gives Nod to Comscore, VideoAmp in Audience-Measurement Skirmish
TV 9 months

Fox, Netflix Quietly Built Sports Ad Deal That Wasn’t Based on TV Ratings (EXCLUSIVE)
TV 9 months

Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement
TV 10 months

A+E Networks Tries to Forge Connections Between Ads, Consumer Actions
TV 12 months

Peter Liguori Named VideoAmp Chairman As CEO Ross McCray Steps Back Amid Layoffs
TV 1 year

Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings (EXCLUSIVE)
VIP+ 1 year

Lack of Free Streaming Metrics Leads to Misinformation

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