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The internet has been transformed by social media, and the many platforms are now critical to how we communicate online. The Verge keeps a close eye on everything that’s happening in the social media landscape, covering key players like Meta, X, and TikTok, reporting on new features, following cultural moments, and breaking down the policies that shape how the platforms work.

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Emma Roth
Tumblr’s fediverse integration might finally happen soon.

A spokesperson told TechCrunch that Tumblr will join the open social web once it finishes its move to WordPress.

When the migration is complete, Tumblr users will be able to federate their blogs through ActivityPub. Users may even gain access to “other open web integrations,” such as the ability to “run other custom plug-ins or themes,” TechCrunch reports.

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Wes Davis
JD Vance, America’s TikTok dealmaker.

The Vice President, along with National Security Advisor Michael Waltz, has been tasked with “quarterbacking a deal to save TikTok” before President Trump’s enforcement pause deadline arrives in April, according to Punchbowl News.

The Wall Street Journal backs that up, saying Trump gave Vance the job, counting on his (reportedly unimpressive) venture capitalist background to get the deal done.

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Dominic Preston
Advertisers want to try Threads, content moderation or not.

Adweek reports media buyers and marketers are “eager” to test the new ad features on Threads, hoping for new audiences and lower ad costs. Ads launched with a “handful of brands” last month.

Advertisers don’t seem deterred by Meta’s much publicized loosening of its content moderation policies, even as X expands a lawsuit against advertisers it says boycotted the network over fears for brand safety after Elon Musk’s takeover.

Mark Zuckerberg to employees in leaked all-hands meeting: ‘buckle up’

Meta’s CEO agonized about leaks, defended working with Trump, and gushed about AI and smart glasses.

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Jess Weatherbed
Threads profiles now have a media tab.

Tapping on the new feature gives you a dedicated feed of all the images and videos posted by the account you’re viewing — including your own. Instagram head Adam Mosseri says the Threads media tab has rolled out globally, alongside the ability to tag people in the photos you share, and a “markup” feature that allows users to highlight or draw on quoted posts.

A screenshot of The Verge’s Threads account, with the midea tab circled in red.
You’ll find the new media tab here when you open a Threads profile.
The Verge / Threads
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Jay Peters
Threads adds more than 1 million new users a day.

It also has more than 320 million monthly active users, Meta CEO Mark Zuckerberg said on today’s earnings call. Last night, Bluesky announced that it surpassed 30 million total users.

During the call, CFO Susan Li also said that Meta is working on “a number of updates to our recommendation systems” for Threads.

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Alex Heath
Zuck wants to bring the “OG Facebook” back.

During Meta’s fourth-quarter earnings call today, Mark Zuckerberg kept dropping hints about big plans for Facebook. He’s focused on making it more “culturally influential.” He even suggested that some changes could hurt the business in the short term. The goal is to “get back to how Facebook was used back in the day.” So, more of stalking your classmates and less AI Shrimp Jesus?

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Jay Peters
Bluesky now has 30 million users.

The platform crossed the milestone last night, and it happened about a month and a half after the 25 million mark. Bluesky still has a long way to go to pass Threads, though; Meta’s platform has more than 100 million daily active users.

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Dominic Preston
Trump says Microsoft wants TikTok (again).

Asked by reporters if Microsoft is in talks to take over TikTok’s US arm, the president was succinct: “I would say yes.” The company is reported to be among several investors, including Oracle, working on a joint bid. Microsoft previously tried to buy the social site back in 2020, which CEO Satya Nadella called the “strangest thing I’ve ever worked on.”

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Richard Lawler
Bluesky adds a video tab to user profiles.

Bluesky’s video posts are still limited to just one minute, but they should be easier to find outside of feeds now that you can simply swap to that tab to see any videos that someone has posted.

Otherwise, the team says its new 1.97 update has added a quick menu to block and/or delete a conversation after reporting a DM.

A screenshot of TheVerge.com account on Bluesky with the video tab visible.
Screenshot: Bluesky
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Wes Davis
The vibes are off.

Some advertisers see Meta pulling back from moderation as a signal they should stop pushing social media outlets to keep hate speech in check, according to The Wall Street Journal. Some have reportedly already stepped back:

...the Association of National Advertisers, [which] represents major advertisers such as Procter & Gamble, AT&T and General Motors, quietly ended a brand-safety effort called “Engage Responsibly,” partly to avoid scrutiny or litigation...

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Jay Peters
Another look at Threads’ Community Notes.

After sharing some screenshots of the feature earlier this month, Alessandro Paluzzi shared a couple more of the feature today.

If you want to join the Community Notes waitlist, you can do that here.

A screenshot of Alessandro Paluzzi’s screenshots of Community Notes on Threads.
Alessandro Paluzzi’s screenshots on Threads.
Screenshot by Jay Peters / The Verge
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Jay Peters
Here’s how you might write Community Notes on Instagram.

From Alessandro Paluzzi, who recently posted screenshots of how writing Community Notes might look like on Threads, too.

A screenshot of Alessandro Paluzzi’s Threads post showing a Community Notes menu in Instagram.
This is a screenshot of a Threads post by Paluzzi.
Screenshot by Jay Peters / The Verge
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Mia Sato
r/NBA bans links to X, Instagram, Facebook, and Threads.

Dozens of subreddits announced they’re banning links to posts on X, following Elon Musk’s appearance at a Donald Trump event where he made a gesture that looks a lot like a Nazi salute.

r/NBA is taking the X ban a step further and will also ban links to Meta platforms, moderators announced today.

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Wes Davis
The TikTok lock-out effect.

You can catch the national mood from time to time using the iOS App Store’s top free apps list.

After today’s TikTok chaos, the top 20 apps there are taken up mostly by VPNs and video editing or social media posting apps, with a little ChatGPT and Temu sprinkled in for good measure.

Apps 1– 7: five social video or editing apps and two VPNs
Apps 8 – 14: Two VPNs, Threads, Bluesky, ChatGPT, a TikTok clone called “favorited,” and an app labeled “Buy & Sell Memes.”
Apps 15 – 22 — two VPNs, four video apps, Temu, and Fox Sports.
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It’s a good day for lesser-known VPN and video editing apps.
Screenshot: iOS App Store
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Jay Peters
Bluesky’s 2024 moderation report is out.

The platform grew from “2.89M users to 25.94M users” last year and the moderation team has “roughly 100 moderators,” according to the report.

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Dominic Preston
Duolingo is the real winner in the TikTok ban.

The language-learning app reports a 216 percent increase in Mandarin learners from the US compared to last year, as over 700,000 users flock to Chinese-language social app RedNote ahead of TikTok’s possible ban. Duolingo is leaning into the marketing moment, using TikTok itself to celebrate its unlikely (and unofficial) partnership with RedNote.

Graph showing a spike in Mandarin learners on Duolingo in January 2025
Image: Duolingo
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Wes Davis
Bluesky is getting a video-first app called Flashes.

Users will be able to post up-to-four-image photo posts and 1-minute-long videos, according to TechCrunch. Comments will be supported, as will DMs. Developer Sebastian Vogelsang plans to launch Flashes “in a matter of weeks” after an iOS TestFlight beta period, the outlet writes.

The app will reportedly be free to use with some subscription-based features, just like Vogelsang’s other Bluesky client called Skeets.

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Wes Davis
Elon Musk says X’s algorithm pushes “too much negativity.”

Musk posted last night that the platform’s algorithm will soon “promote more informational/entertaining content” in order to “maximize unregretted user-seconds.”

He added in a separate post that X is working on ways to “adjust the content feed dynamically.”

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Alex Heath
Meta gets the green light to turn on WhatsApp Pay for all of India.

The Indian government has lifted its cap that previously restricted the Venmo-like feature in WhatsApp to 100 million users.

As TechCrunch notes, Google and Walmart currently operate the vast majority of the digital payments market in the country. But that could be about to change; India is WhatsApp’s largest market with over 500 million users, and the messaging app is already heavily relied on there by small businesses.