While Musk Dreams of a Cyborg Future, BrainCo Delivers Today

In a video that previously circulated through the tech world, Elon Musk painted a specific vision for the year 2025: a future where invasive Neuralink technology melds with Optimus humanoid robots to restore lost limbs. It was a promise of sci-fi becoming reality. But for Cicy Zhang, watching that video from her office in China,…

China’s chip design progress in 2025: Positive signs but some old problems

I reported on China’s chip design progress last year and figured it made sense to make this an annual occurrence. I was present at the China Integrated Circuit Design Industry Exhibition (ICCAD) once again this year on behalf of our clients. I’ve been attending the show for the best part of a decade now. China’s struggles Last…

BEYOND Expo 2025: Foreign brands in China must adapt to its unique social media ecosystem, expert says

While Chinese brands aggressively expand into overseas markets, foreign companies continue to target China’s vast consumer base, drawn by its immense growth potential, an industry expert said during a session at the BEYOND Expo 2025.  Olivia Plotnick, founder of Shanghai-based social media marketing agency Wai Social, said digital marketing in China is evolving, and foreign…

China’s chip design progress in 2024

The China Integrated Circuit Design Industry Exhibition (ICCAD) is China’s annual semiconductor design focused show. Exhibitors are mostly semiconductor IP and electronic design automation (EDA) tool suppliers, fabless design firms, foundries, and packaging companies. It’s the perfect place to get a feel for how China’s industry has developed over the year and where it is…

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