Download and export monthly reports

You can use Play Console to download monthly reports about individual apps to help you track and understand your app's performance.

Types of reports

Detailed reports

Detailed reports include data on individual events:

  • Reviews
  • Financial: estimated sales, earnings, rewarded products, and Korean Play balance funded
Aggregated reports

Aggregated reports include consolidated data (averages, daily totals, and so on) for app statistics:

  • Statistics: installs, crashes, ratings, and subscriptions
  • User acquisition: retained installers, buyers (7 days after install), and subscribers

Download reports

  1. Open Play Console.
  2. Click Download reports Reports, and select Reviews, Statistics, or Financial.
  3. Under "Select an application," type and select your app's name.
  4. Select the year and month of the report you want to download.

Note: Financial reports include all apps in your account.

Download reports from Google Cloud Storage

Reports are available from Google Cloud Storage. Reports are generated daily and accumulated in monthly CSV files. They are stored in a private Google Cloud Storage bucket for your Google Play Developer account.

You can access reports using Google Cloud Storage on your browser or programmatically using gsutil. You can also use other tools to programmatically access your Cloud Storage bucket.

Tip: If you want to import your reports from Google Cloud Storage into BigQuery, you need to convert the CSV files from UTF-16 to UTF-8.

Find your Google Cloud Storage URI

You can copy your Google Cloud Storage URI by clicking the Copy Cloud Storage URI button next to the corresponding section header on the Download reports pages.

Your Cloud Storage URI begins with pubsite_prod_rev (For example, pubsite_prod_rev_01234567890987654321).

Download reports using a command line tool
  1. Install the gsutil tool.
    • Be sure to authenticate your account using an account with access to Play Console.
    • During the setup process, if you're using gsutil for the first time and don't have any other projects configured in Google Cloud Storage, you can type your app's name when you're prompted for a project ID.
  2. Find your reporting bucket ID by clicking the Copy Cloud Storage URI button next to the corresponding section header on the Download reports pages.
    • Your Cloud Storage URI begins with: pubsite_prod_rev (For example, pubsite_prod_rev_01234567890987654321).
  3. Use the gsutil cp command to download reports.

Reports are organized in directories named after each type of report. CSV file names include the type of report, package name, time period, and the dimension (if applicable).

Download reports using a client library and service account

Step 1: Create a service account

  1. Open Google Developers Console.
  2. If you already have a project, use the drop-down to select a project. If you don't have a project listed or want to create a new one, click Create project.
  3. Select the Menu icon Menu icon > Permissions > Service accounts > Create service account.
  4. Follow the on-screen instructions and select Create.
  5. Copy the email address listed.

Step 2: Add the service account on Play Console

  1. Open Play Console.
  2. Select Settings Settings > User accounts & rights > Invite new user.
  3. Paste or type the email address associated with your service account.
  4. Based on the types of reports needed, select permissions. 
  5. Click Add user. Your service account will be added to your account.

Step 3: Fetch reports using an API call

  1. Install the API client library for your preferred code language.
  2. Configure the code performing the API call to use OAuth2 server-to-server authentication and to request permission to the OAuth2 scope (https://www.googleapis.com/auth/devstorage.read_only).
  3. Issue authenticated API calls to fetch reports.
See an example (Python)

If you used Python to fetch reports, here's a code example:

import json

from httplib2 import Http

from oauth2client.client import SignedJwtAssertionCredentials

from apiclient.discovery import build

# Change these variables to fit your case

client_email = 'your service account here'

json_file = 'path_to_json_file_obtained_when_creating_the_service_account'

cloud_storage_bucket = 'pubsite_prod_rev_…'

report_to_download = ‘earnings/earnings_….zip’

 

private_key = json.loads(open(json_file).read())['private_key']

credentials = SignedJwtAssertionCredentials(client_email, private_key,

   'https://www.googleapis.com/auth/devstorage.read_only')

storage = build('storage', 'v1', http=credentials.authorize(Http()))

print storage.objects().get(

   bucket=cloud_storage_bucket,

   object=report_to_download).execute()

Control access to Google Cloud Storage

Reports available on Google Cloud Storage use the same access restrictions that control data access in Play Console. This means account users with access to areas of a Play Console account have access to the corresponding reports in Google Cloud Storage. 

Account owners can update permissions for individual users at any time.

  • To access bulk reports, your "View app information" permission must be set to "Global." 
  • To download financial reports, your "View financial data" permission must be set to "Global."

Commands and file formats for detailed reports

Crashes and ANRs

As of May 2018, you can no longer download detailed reports for crashes and ANRs.

Reviews

Reviews

Command

gs://[developer_bucket_id]/reviews/reviews_[package_name]_YYYYMM.csv

File format

Field Format Optional Examples and notes
Package Name String NO com.company.app
App Version Code integer YES Production APKs only
App Version Name String YES  
Reviewer Language String - ISO 639-1 two-letter abbreviation YES en
Device String YES hammerhead
Review Submit Date and Time ISO_8601 including time, UTC timezone NO 2014-06-19T19:12:32Z
Review Submit Millis Since Epoch integer, milliseconds since epoch NO  
Review Last Update Date and Time ISO_8601 including time, UTC timezone YES 2014-06-19T19:12:32Z
Review Last Update Millis Since Epoch integer, milliseconds since epoch YES  
Star Rating integer (between 1 and 5) NO  
Review Title String, in the reviewer's local language (stripping newlines) YES  
Review Text String, in the reviewer's local language (stripping newlines) YES  
Developer Reply Date and Time ISO_8601 including time, UTC timezone YES 2014-06-19T19:12:32Z
Developer Reply Millis Since Epoch integer, milliseconds since epoch YES  
Developer Reply Text String (stripping newlines and compressing whitespace) YES  
Review Link String YES https://play.google.com/apps/publish/?dev_acc=<...>#ReviewPlace:id=<..>

Example

If you want to download all reports generated in 2014 from the report bucket id pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/reviews/reviews_com.example.app_2014* /your/local/directory

Financial reports

Estimated sales

We recommend that you don’t rely on the number of columns in the CSV files for your automated reports.

About

You can use the estimated sales report to view low latency information about app, in-app product, or subscription sales. This report contains the amount paid by buyers and doesn't deduct taxes or Google fees from the totals.

You can use this report for analytics or trend analysis, but it's not recommended for accounting. Instead, see the Earnings report.

You may notice differences between this report and your earnings for a number of reasons. For example, the estimated sales report doesn't take into account withholding taxes or chargebacks. This report contains amounts paid by buyers in their local currency and doesn't contain converted amounts in your payout currency.

Command

gs://[developer_bucket_id]/sales/salesreport_YYYYMM.zip

Example

If you want to download all reports generated in 2014 from the report bucket id pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/sales/salesreport_2014* /your/local/directory

File format

Field Format Optional Examples and notes

Order Number

String

No

GPA.1234-1234-1234-12345

Subscription order IDs include the renewal cycle number at the end (for example, the first renewal is GPA.1234-1234-1234-12345..0, second renewal is GPA.1234-1234-1234-12345..1, and so on).

Order Charged Date

String

No

2016-11-30

Date of this order based on the UTC time zone (in YYYY-MM-DD format).

Order Charged Timestamp

Integer

No

1480507200

The UNIX timestamp when the order was charged to the user. Measured in seconds since epoch.

Financial Status

String

No

charged, refund, partial refund, and so on.

If you fully refund an order after issuing a partial refund:

  • The partial refund appears on a separate line
  • The full refund line shows the remaining balance

Device Model

String

No

mako, and so on.

Android device model used to make the purchase. For subscription orders, this refers to the device used for the original purchase.

Product Title

String

No

coins, monthly subscription,and so on.

Developer-specified name of the product. Displayed in the buyer's locale.

Product ID

String

No

com.example.app

Package name of the app where the product was sold.

Product Type

String

No

paidapp, subscription, inapp

SKU ID

String

No

treasure_chest_for_new_users

Developer-specified unique ID of the product.

Currency of Sale

String

No

USD, EUR, THB, and so on.

Item Price

Integer

No

12,345.67

Shown in the buyer's local currency. With “,” as a thousands separator.

Taxes Collected

Integer

Yes

12,345.67

In the buyer's local currency. With “,” as a thousands separator.

Charged Amount

Integer

No

12,345.67

In the buyer's local currency. This is the sum of the item price and taxes collected. With “,” as a thousands separator.

City of Buyer

String

Yes

Boston, Toronto,and so on.

Only populated for sales where you are the merchant of record.

State of Buyer

String

Yes

MA, ON,and so on.

Postcode of Buyer

String

Yes

02140, M5B 1L6,and so on.

Only populated for sales where you are the merchant of record.

Country of Buyer

String

No

US, CA, and so on.

Base Plan ID

String

Yes

weekly

The base plan ID of the subscription. Only populated for subscriptions. Learn more.

Offer ID

String

Yes

spring-offer

The offer ID of the subscription. Only populated for subscriptions. Learn more.
Group ID Integer Yes

1234567891234567890

Unique ID is given when a developer account group is created. Learn more.
First USD 1M Eligible String Yes

Yes, No

Populated only when a developer account group is set up. Learn more.
Promotion ID String Yes

PP.C2fy7Ns0/+e2w, PP.P2fy7Ns0/+e2w, Points used only

Only populated for sales related to Play Points. Prefixes “PP.C” and “PP.P” define orders involving coupons and in-app product promotions respectively. Orders where play points are spent directly are also shown. Learn more.
Coupon Value Integer Yes

3.00

Shown in the buyer’s local currency. With “,” as a thousands separator. Only populated for sales related to Play Points coupons. Learn more.
Discount Rate Integer Yes

45, 55, 70

% discount rate used to specify the saving made by the user by spending Play Points compared to spending money. Only populated for sales related to Play Points. Learn more.

Featured Products ID

Integer

Yes

1234567891234567890

Unique ID is given when a developer creates a featured product. Learn more.
Price Experiment ID String Yes

5697329857888256(Variant B)

Price Experiment ID and experiment arm
Earnings

We recommend that you don’t rely on the number of columns in the CSV files for your automated reports.

About

You can use the earnings report to understand your payout and transactions. Each line in the report represents a type of transaction, like when you charge a customer money or pay Google a fee, along with the original and converted amounts.

Earnings reports contain transactions from the prior month. You'll receive the payout several weeks after the earnings report becomes available.

The earnings report is generated once per month, and is typically available by the 5th of the following month. Occasionally, Google may make adjustments to your earnings to correct miscalculations. If this happens, we'll contact you to inform you of the issue and create an additional Earnings file containing only the adjusted transactions for your records.

Notes:

  • Google fees are now visible for all transactions, regardless of whether Google is Merchant of Record for products sold.
  • The earnings report does not include chargebacks.
  • A single file is generated for the earning report for transactions each month.
  • Taiwan withholding tax is paid out in the prior month to when it’s reported

Command

gs://[developer_bucket_id]/earnings/earnings_YYYYMM.zip

Example

If you want to download all reports generated in 2014 from the report bucket id pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/earnings/earnings_2014* /your/local/directory

File format

Field Format Optional Examples and notes

Description

String

No

GPA.1234-1234-1234-12345

Subscription order IDs include the renewal cycle number at the end (for example, the first renewal is GPA.1234-1234-1234-12345..0, second renewal is GPA.1234-1234-1234-12345..1, and so on).

Transaction Date

String

No

Nov 30, 2016

Date of this order based on the Pacific Time Zone (in MMM DD, YYYY format). Note that the transaction timestamp may have the following month recorded since reports are generated by issue timestamp.

Transaction Time 

String

No

12:00:00 PM PDT

Tax Type

String

Yes

Third-party tax

Blank for non-tax lines.

Transaction Type

String

No

Charge, Google fee, Tax, Charge refund, Google fee refund, Charge rebill, Tax rebill, Google fee rebill, Adjustment.

Refund Type

String

Yes

Full, Partial

Refunds where the buyer was reimbursed their full spend will be marked as 'Full'. Refunds for part of a user’s payment amount will be marked as 'Partial'. 

Product Title

String

No

coins, monthly subscription,and so on.

Developer-specified name of the product. Shown in the buyer's locale.

Product ID

String

No

com.example.app

Package name of the app where the product was sold.

Product Type

Integer

No

0,1

Used to identify the type of product sold. '0' represents the sale of a paid app, '1' represents the sale of an in-app product or subscription.

SKU ID

String

No

treasure_chest_for_new_users

Developer-specified unique ID of the product.

Hardware

String

No

mako,and so on.

Android device model used to make the purchase. For subscription orders, this refers to the model used for the original purchase.

Buyer Country

String

No

US, CA,and so on.

Buyer State

String

Yes

MA, ON,and so on.

Buyer Postcode

String

Yes

02140, M5B 1L6,and so on.

Buyer Currency

String

No

USD, EUR, THB,and so on.

Amount (Buyer Currency)

Integer

No

12345.67

Total amount for this invoice line before currency conversion.

Currency Conversion Rate

Integer

No

0.56789

Exchange rate used when converting buyer amounts to payout amounts in merchant currency.
Merchant Currency String No

USD, EUR, THB,and so on.

Currency to which the order was converted. This is the local currency you are paid in.
Amount (Merchant Currency) Integer No

12345.67

Total amount for this invoice line after currency conversion.

Base Plan ID

String

Yes

weekly

The base plan ID of the subscription. Only populated for subscriptions. Learn more.

Offer ID

String

Yes

spring-offer

The offer ID of the subscription. Only populated for subscriptions. Learn more.
Group ID Integer  Yes

1234567891234567890

Unique ID is given when a developer account group is created. Learn more.
First USD 1M Eligible  String Yes

Yes, No

Populated only when a developer account group is set up. Learn more.

Service Fee %

Integer

 Yes

15, 30
Fee Description String Yes

SUBSCRIPTIONS

Detail given for the Google service fee calculation.
Promotion ID String Yes

PP.C_x0a08trvC1, PP.PdYfn342Ox10, pass-QbTfn350O810. Used by Points and Pass

Only populated for sales related to Play Points and Play Pass.

Prefixes "PP.C" and "PP.P" define orders involving Play Points coupons and in-app product promotions respectively. Orders where Play Points are spent directly are also shown. Prefix "pass" defines orders where users applied vouchers that were provided as a part of their Play Pass subscription.
Invoice billing

We recommend that you don’t rely on the number of columns in the CSV files for your automated reports.

About

If you have enrolled in alternative billing or external offers programs, and have reported transactions to Google Play, you can use the Invoice billing report to understand your transactions and Google service fee dues that are invoiced to you. 

The Invoice billing report contains transactions from the prior month in a single CSV file. The report provides a per-transaction breakdown of user charge, Google service fee and tax amount if applicable. Information such as service fee percentage and currency conversion rate are included to help understand how the invoice amount of service fees are calculated.

Note:

  • The invoice billing report  is generated once per month, and is typically available by the 5th of the following month.
  • Google fee or tax lines rounded to zero in billing currency are excluded from the report. 

Command

gsutil cp -r gs://[developer_bucket_id]/invoice_billing_reports/invoice_billing_report_YYYYMM.zip /your/local/directory

Example

If you want to download all reports generated in 2024 from the report bucket id pubsite_prod_rev_0123456789, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/invoice_billing_reports/invoice_billing_report_2024* /your/local/directory

File format

Date of the transaction based on the Pacific Time Zone.

Field Format Optional Examples and notes

Invoice ID

String

No

1234567890

ID that aligns with the number displayed on your invoice.

Program

String

Yes

User Choice Billing, Alternative Billing Only, External Offers

Only set for Google fee lines.

External Transaction ID

String

No

com.example.app:1a2b3c4e5f

Transaction Date

String

No

July 1, 2024

Date of the transaction based on the Pacific Time Zone.

Transaction Timestamp

Integer

No

1719849600

The UNIX timestamp of the transaction. Measured in seconds since epoch.

Transaction Type

String

No

 User charge, Google fee, Tax, User charge refund, Google fee refund, Tax refund, User charge partial refund, Google fee partial refund, Tax partial refund

Tax Type

String

Yes

VAT / GST

Only set for tax lines.

SKU Type

String

No

In-app product, Subscription

Package ID

String

No

com.example.app

Package name of the app where the product was sold.

Sale Country

String

No

US, KR, and so on.

Tax-exclusive Item Price (Sale Currency)

Decimal

Yes

12.34

Price of the product in sale currency excluding tax. Only set for User charge lines.

Sale Currency

String

No

USD, KRW, and so on.

Buyer's local currency.

Amount Due (Sale Currency)

Decimal

Yes

1.23 or -1.23

Amount due in sale currency. Only set for Google fee and Tax lines. Positive for charged amount and negative for refund or partial refund amounts.

Currency Conversion Rate

Decimal

No

1.076

Exchange rate used when converting the amount due from sale currency to billing currency.

Billing Currency

String

No

USD, EUR, and so on.

Amount Due (Billing Currency)

Decimal

Yes

1.32

Amount due in billing currency. Only set for Google fee and Tax lines. Positive for charged amount and negative for refund or partial refund amounts.

Group ID

Integer

Yes

1234567891234567890

Unique ID is given when a developer account group is created. Learn more.

First USD 1M Eligible

String

Yes

Yes, No

Populated only when a developer account group is set up. Learn more.

Service Fee %

Integer

Yes

11, 26, and so on

Fee Description

String

Yes

SUBSCRIPTIONS, MEDIA_PARTNERSHIPS, and so on

Detail given for the Google service fee calculation.
Korean Play balance funded

About

If you are a merchant that is required to issue cash receipts in South Korea under applicable rules and regulations, or if you voluntarily have registered to issue cash receipts, then you must issue cash receipts upon request by app purchasers for a paid app or in-app product purchases made with Google Play Gift Cards in Korean Won (KRW).

The Korean Play balance funded report contains Play balance sales made in Korean Won, for the purpose of sending a cash receipt to the user.

Note: Users can add to Play balance from multiple sources, including promotional credit from Google or our partners. Before issuing a cash receipt, it's important to ensure that the user added to their balance using a cash equivalent (for example, a gift card).

Command

gs://[developer_bucket_id]/play_balance_krw/play_balance_krw_YYYYMM.zip

Example

If you want to download all reports generated in 2018 from the report bucket ID pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/play_balance_krw/play_balance_krw_2018* /your/local/directory

File format

Field Format Optional Examples and notes

Order Number

Integer

No

GPA.1234-1234-1234-12345

Subscription order IDs include the renewal cycle number at the end (for example, the first renewal is GPA.1234-1234-1234-12345..0, second renewal is GPA.1234-1234-1234-12345..1, and so on).

Order Charged Date

String

No

2016-11-30

Date of this order based on the UTC time zone (in YYYY-MM-DD format).

Financial Status

String

No

Charged, Refund, and so on.

Play Balance Funding Amount

String

No

12,345.67

Amount of the transaction.
Play Balance Currency String No KRW
For Korean Play balance funded reports, this is always Korean Won (KRW).
Order Charged Timestamp Integer No 1480507200

The UNIX timestamp when the order was charged to the user. Measured in seconds since epoch.

Subscriptions

Cancellation survey responses

Command

gs://[developer_bucket_id]/subscriptions/cancellations/freeform_[package_name].csv

File format

Field Format Optional Examples and notes
Cancellation Date String No 2016-11-30
SKU ID String Yes treasure_chest_for_new_users
Developer-specified unique ID of the product.
Country String No US, CA, etc.
Response String No  

Commands and file formats for aggregated reports

Statistics

Installs

Command

gs://[developer_bucket_id]/stats/installs/installs_[package_name]_yyyyMM_[dimension].csv

File format

Field Format Optional Example
Date YYYY-mm-dd NO 2014-06-19
Package Name String NO com.my.app
Device (or any other supported dimension) String YES hammerhead
Current Device Installs integer NO  
Installs on active devices integer NO  
Daily Device Installs integer NO  
Daily Device Uninstalls integer NO  
Daily Device Upgrades integer NO  
Current User Installs integer NO  
Total User Installs integer NO  
Daily User Installs integer NO  
Daily User Uninstalls integer NO  

Supported dimensions

Dimension File name
App Version Code ..._app_version.csv
Carrier ..._carrier.csv
Country ..._country.csv
Device ..._device.csv
Language ..._language.csv
Android OS Version ..._os_version.csv

Example

If you want to download all reports generated in 2014 from the report bucket id pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/stats/installs/installs_com.example.app_2014* /your/local/directory
Crashes

Note: As of January 2018, exports include data from the new data source and match the information on your app's Statistics page. Exports from before January 2018 are only available for data collected from the previous data source.

Command

gs://[developer_bucket_id]/stats/crashes/crashes_[package_name]_yyyyMM_[dimension].csv

File format

Field Format Optional Example
Date YYYY-mm-dd NO 2014-06-19
Package Name String NO com.my.app
Device (or any other supported dimension) String YES hammerhead
Daily Crashes integer NO  
Daily ANRs integer NO  

Supported dimensions

Dimension File name
App Version Code ..._app_version.csv
Device ..._device.csv
Android OS Version ..._os_version.csv

Example

If you want to download all reports generated in 2014 from the report bucket id pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/stats/crashes/crashes_com.example.app_2014* /your/local/directory
Ratings

Command

gs://[developer_bucket_id]/stats/ratings/ratings_[package_name]_yyyyMM_[dimension].csv

File format

Field Format Optional Example
Date YYYY-mm-dd NO 2014-06-19
Package Name String NO com.my.app
Device (or any other supported dimension) String YES hammerhead
Daily Average Rating %.2f YES  
Total Average Rating %.2f Yes 4.16

Supported dimensions

Dimension File name
App Version Code ..._app_version.csv
Carrier ..._carrier.csv
Country ..._country.csv
Device ..._device.csv
Language ..._language.csv
Android OS Version ..._os_version.csv

Example

If you want to download all reports generated in 2014 from the report bucket id pubsite_prod_rev_0123456789 for your app with the package name com.example.app, the command is:

gsutil cp -r gs://pubsite_prod_rev_0123456789/stats/ratings/ratings_com.example.app_2014* /your/local/directory
Subscriptions

Command

gs://[developer_bucket_id]/financial-stats/subscriptions/subscriptions_[package_name]_[product_id]_yyyyMM_[dimension].csv

File format

Field Format Optional Examples  and notes
Date YYYY-MM-DD NO

2022-01-01

Date of this order based on the UTC time zone (in YYYY-MM-DD format)
Package Name String NO com.example.app
Product ID String NO Premium access
Country String NO

US, CA, and so on.
New Subscriptions Number NO 1234
Canceled Subscriptions Number NO 1234
Active Subscriptions Number NO 1234
Base Plan ID String  NO weekly
Offer ID String  NO spring-offer

Note: For more information on new, canceled, and active subscription statistics, go to review your app's revenue and buyer data.

Supported dimensions

Dimension File name
Country ..._country.csv

User Acquisition

The Retained Installers and Buyers reports provide programmatic access to data for the old acquisition report. This export has been replaced by a new programmatic export, which includes data for the Store analysis and Conversion analysis pages in Play Console. It became available in March 2021.

The old reports were removed in October 2021.

Make sure to read How do I download acquisition data? to know more.

Note: The Subscribers report is no longer supported as of November 2019. To know more, make sure to read  about acquisition sources and metrics.

Retained Installers (Old export – available until August 2021)

Command

gs://[developer_bucket_id]/acquisition/retained_installers/retained_installers_[package_name]_yyyyMM_[dimension].csv

File format

Field Format Optional Examples and notes
Date YYYY-mm-dd NO

Date the user visited your store listing

Note: Adding unique Store Listing Visitors across several days will result in a higher number of Store Listing Visitors than what you see in weekly or monthly cohort views. Weekly and monthly cohort views count each visitor once, even if they visit multiple times.
Acquisition Channel String YES

Organic, Google Ads, UTM-Tagged

Present for "Acquisition channel" dimension

Note: "Play Store (organic)" channel is the sum of "Play Store (organic) search" and "Play Store (organic) browse." To avoid double-counting visitors in this report, ignore either the total "Play Store (organic)" row or both search and browse rows.
Country String YES Present for "Country" and "Country (Play Store organic)" dimensions
UTM source/campaign String YES

Present for "Tracked channels (UTM)" dimension
Keyword String YES

Example: "games"

Present for "Play Store Search (organic)"
Store Listing Visitors Integer NO  
Installers Integer NO  
Visitor-to-Installer conversion rate Decimal NO  
Median Visitor to Installer conversion rate benchmark Decimal YES

Not populated as of August 2019. An updated set of benchmarks, using a new calculation, is available on the Acquisition reports page.

To know more, make sure to read, Conversion rate peer comparison for Play Store traffic.
Installers retained for 1 day Integer NO  
Installer-to-1 day retention rate Decimal NO  
Installers retained for 7 days Integer NO  
Installer-to-7 days retention rate Decimal NO  
Installers retained for 15 days Integer NO  
Installer-to-15 days retention rate Decimal NO  
Installers retained for 30 days Integer NO  
Installer-to-30 days retention rate Decimal NO  

Supported dimensions

Dimension File name
Acquisition channel * ..._channel.csv
Country ..._country.csv
Country (Play Store organic) ..._play_country.csv
Play Store (organic) search ..._play_search.csv
Tracked channels (UTM) ..._utm_tagged.csv

* Note: The "Play Store (organic)" channel is the sum of "Play Store (organic) search" and "Play Store (organic) browse." To avoid double-counting visitors in this report, ignore either the total "Play Store (organic)" row or both search and browse rows. 

The Google Search (organic) dimension is no longer supported as of June 2019.

Store Performance (New export – available March 2021)

CSV names

Each CSV file available contains data for one month and a breakdown. CSVs are given structured names that reflect which year, month, and report breakdown they cover, according to the following pattern:

File name format: store_performance_[package_name]_[yyyyMM]_[breakdown].csv

Notes:

  • The package name will be included in the file name as is, with any special characters if present  ("." or "_").
  • yyyyMM represents the year and month, e.g. 202101.

Command

gs://[developer_bucket_id]/stats/store_performance/store_performance_[package_name]_[yyyyMM]_[breakdown].csv

File format

Field Format Optional Example Description
Date YYYY-mm-dd NO 2021-01-01

Date the user visited your store listing
Package name String NO com.example.app The package name owning the report data
Country/region String NO UK The country or region where the user’s Google account is registered
Traffic source String NO Google Play search

How the user got to your store listing:

  • Google Play search
  • Third-party referrals
  • Google Play explore

Note: Can be Other if this value does not reach certain minimum thresholds
Search term String YES app store

The term the user searched for before navigating to your store listing. Only available for Google Play search.

Note: Can be Other if this value does not reach certain minimum thresholds
UTM source String YES google

The value of the utm_source URL parameter in deep links to your store listing. Only available for third-party referrals

Note: Can be Other if this value does not reach certain minimum thresholds
UTM campaign String YES campaign

The value of the utm_campaign URL parameter in deep links to your store listing. Only available for third-party referrals.

Note: Can be Other if this value does not reach certain minimum thresholds
Store listing acquisitions Integer NO 10 The number of users who visited your store listing and installed your app, who didn’t have it installed on any other devices at the time
Store listing visitors Integer NO 100 The number of users who visited your store listing who didn’t already have your app installed on any of their devices
Store listing conversion rate Decimal NO 0.1

The percentage of store listing visitors who installed your app 

Note: Does not include visits or installs from users who already have your app installed on another device

Available breakdown structure

The following breakdowns are available:

Breakdown name Fields in each CSV (in order):

country

Example file name:

store_performance_com.example.app_202012_country.csv

 Date, Package name, Country, Store listing acquisitions, Store listing visitors, Store listing conversion rate

traffic_source

Example file name:

store_performance_com.example.app_202012_traffic_source.csv

 Date, Package name, Traffic source, Search term, UTM source, UTM campaign, Store listing acquisitions, Store listing visitors, Store listing conversion rate

 

Escaping scheme

  • Double up any doublequotes. (" -> "")
  • If a cell contains any tabs, newlines, doublequotes, or commas, put doublequotes around the cell. (... -> "...")

Example

If you want to download all reports generated in 2020 from the report bucket id pubsite_prod_0123456789 for you app with the package name com.example.app, the command is

gsutil cp -r gs://pubsite_prod_0123456789/stats/store_performance/store_performance_com.example.app_2020* /your/local/directory

Buyers (7 days after install - available until August 2021)

Command

gs://[developer_bucket_id]/acquisition/buyers_7d/buyers_7d_[package_name]_yyyyMM_[dimension].csv

File format

Field Format Optional Examples and notes
Date YYYY-mm-dd NO

Date the user visited your store listing

Note: Adding unique Store Listing Visitors across several days will result in a higher number of Store Listing Visitors than what you see in weekly or monthly cohort views. Weekly and monthly cohort views count each visitor once, even if they visit multiple times.
Acquisition Channel String YES

Organic, Google Ads, UTM-Tagged

Present for "Acquisition channel" dimension

Note: "Play Store (organic)" channel is the sum of "Play Store (organic) search" and "Play Store (organic) browse." To avoid double-counting visitors in this report, ignore either the total "Play Store (organic)" row or both search and browse rows.
Country String YES Present for "Country" and "Country (Play Store organic)" dimensions
UTM source/campaign String YES Present for "Tracked channels (UTM)" dimension
Keyword String YES

Example: "games"

Present for "Play Store Search (organic)"
Store Listing Visitors Integer NO  
Installers Integer NO  
Visitor to Installer conversion rate Decimal NO  
Median Visitor to Installer conversion rate benchmark Decimal YES

Not populated as of August 2019. An updated set of benchmarks, using a new calculation, is available on the Acquisition reports page.

To know more, make sure to read, Conversion rate peer comparison for Play Store traffic.
Buyers Integer NO  
Installer to Buyer conversion rate Decimal NO  
Repeat Buyers Integer NO  
Installer to Repeat Buyer conversion rate Decimal NO  
Buyer to Repeat Buyer conversion rate Integer NO  

Supported dimensions

Dimension File name
Acquisition channel * ..._channel.csv

Country

 ..._country.csv

Country (Play Store organic)

 ..._play_country.csv
Play Store (organic) search ..._play_search.csv
Tracked channels (UTM) ..._utm_tagged.csv

* Note: The "Play Store (organic)" channel is the sum of "Play Store (organic) search" and "Play Store (organic) browse." To avoid double-counting visitors in this report, ignore either the total "Play Store (organic)" row or both search and browse rows. 

The Google Search (organic) dimension is no longer supported as of June 2019.

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