In the first quarter of 2025, Ads Creative Studio will be sunsetting as we shift our focus towards exciting new growth areas and deepen our collaboration with creative partners across the ecosystem. We're confident that our partners have the expertise to deliver outstanding customized creative campaigns at scale, tailored to your clients' unique needs.
For YouTube, engage with third-party partners for video customization needs.
For Display, Non-dynamic and dynamic customers will be able to utilize Studio or work with third-part creative partners if Studio does not have capabilities they are lo…
Read more New features & announcements
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Ads Creative Studio planned to sunset in Q1 2025
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What's new
November 1, 2023
Build Performance Max asset groups You can now create Performance Max projects in order to assemble text, image, and video assets that you want to use in a Performance Max campaign. A checklist displays the recommended number of each type of asset, and updates automatically as you add assets. You can create a preview sheet of potential ads with different combinations of your assets, and share the preview sheet with others. Once you're done, you can export the assets to a linked Google Ads account.Read more -
What's new
October 23, 2023
Search insights in Ads Creative Studio You can now view the top and trending Google searches related to your products and services by visiting the new Insights page in your Ads Creative Studio account. Filter by region, user language, or time period to better understand what your audience is searching for. You can also enter a search category and see how interest in that category changed over time or differed by region.Read more -
What's new
September 25, 2023
Add voice-overs to video projects The new voice-over element gives you an easy way to add high-quality, lifelike text-to-speech voice-overs to your video projects. Voice-overs can be added in 18 languages: English (United States, Indian, Australian, or British), Hindi, French, Spanish, Indonesian, Malaysian, Mandarin, Filipino, Korean, Swedish, German, Italian, Japanese, Danish, or Dutch. You can adjust the voice, speed, and style. You can also turn on ducking to reduce the volume of other audio in your ad by 45% to be able to hear the voiceover audio clearly.Read more -
What's new
May 2, 2023
Set priorities and default variants for display projects You can now group rules by priority for customizable display projects. This will help you create granular rules for your most desirable audience segment. You can then create groups and rules of decreasing priority to serve ad variants suited to broader audience segments. When there’s no match for your highest priority group, the next group is checked until a match is found. You can also set default variants to serve when none of your rules match.Read more -
What's new
April 3, 2023
Two new video templates added We’ve added two new customizable video templates to help you make the most of your creative assets: Image Pan & Zoom and Audio With Image. Image Pan & Zoom – Create a video by adding motion to still images that play one after another. Audio With Image – Create a video by combining your audio ad with a branded image. Add pan and zoom effects to images in video templates You can add pan and zoom effects to bring more motion to images in any video template. To add pan and zoom: Open your video template. Click on an image element, then go to the pan & zoom tab to turn…Read more -
What's new
March 6, 2023
Export videos to Campaign Manager 360 You can now create video projects for Campaign Manager 360 and export them directly to a linked account. To get started, link a Campaign Manager 360 advertiser to your Ads Creative Studio account. After the accounts are linked, you can select Campaign Manager 360 as the ad platform when you create a new video project. When you’re ready to export the project, you can choose to send your videos to any linked Campaign Manager 360 advertiser. Target time and day in Campaign Manager 360 video projects You can add schedule rules in video projects for Campaign Ma…Read more -
What's new
February 27, 2023
Export video projects to linked Google Ads accounts You can now export video projects directly to any Google Ads account you’ve linked to your Ads Creative Studio account. You no longer need to share an export code for each project export. Instead, when you're ready to export your project, select the linked Google Ads account you want to export to. Any export codes you’ve already generated are still available and will continue to work until they expire. Create more variants for Google Ads You can now create up to 1,000 variants in video projects for Google Ads.Read more -
What's new
December 14, 2022
Rename assets and folders You can now change both asset and folder names in the asset library. Create variants offline and upload them in bulk To make it easier to work with projects that have many variants, you can now download your project's variants and rules in a spreadsheet. You can then edit the spreadsheet to create and edit variants offline. You can also assign variants to rules in bulk. Copy display projects If you want to build a similar display project, you can make a copy of an existing display project to save time. Open the display project you want to copy. Click MoreMake a copy. …Read more -
Learn how to make the most of Ads Creative Studio with our new digital training course
December 6, 2022
We just released a comprehensive online course for making video and display ads with Ads Creative Studio. In the course you’ll learn how to set up and manage your account, create effective video and display ads, export them to your media platform, and everything in between. Take the training today — it's available in more than 20 languages on Skillshop. Want to level up your ad creative effectiveness knowledge further? Explore Google’s complete Creative training on Skillshop, then take the certification exam to showcase your abilities and share your industry-recognized achievement with a badge…Read more -
What's new
November 17, 2022
Upload display ads with click tags You can now upload display ads that use click tags and export them to Display & Video 360 or Campaign Manager 360. Click tags are used to open landing pages in simple display ads, often an image someone can click to open your advertiser’s landing page.Read more -
What's new
October 18, 2022
Make a copy of a video project If you want to build a similar video project, you can make a copy of an existing video project to save time. Open the video project you want to copy. Click MoreMake a copy. Make text stand out in video projects If the text in your video ad needs more contrast, you can add an outline, or stroke, to the characters. Edit your template, select a text element, then edit the stroke settings. You can change the stroke's width, color, and opacity.Read more -
What's new
September 22, 2022
Customize a video message based on audience life events Add a new signal type to video rules: Life events. You can customize your message based on key transition points in people’s lives, when they’re most likely to make important purchase decisions. Some examples of available segments are: Purchasing a home, Starting a new job and Retiring. Note: Life events are not available for display projects. Add a color layer to your video template You can add a color element to video templates. For example, you might want to put a colored rectangle beneath a text layer to help it stand out. You can cha…Read more -
What's new
August 23, 2022
Remove assets from Asset library You can remove assets you no longer need from Asset library. When you remove an asset, it's only removed from Asset library. The asset won't be removed from: Projects it's used in Reports for ads it's serving in Other ad platforms it's been exported to If you remove assets by mistake, you'll have 15 seconds to undo the removal and restore the asset. If you choose not to restore it, you can upload the asset again. You can remove assets from either cards or table view, or while you're previewing it. Note: Currently, you can't remove folders. This feature will be …Read more