Embracing Simplicity

Transcript

1. Embracing simplicity by Adam Silver

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4. What might this look like?

5. Obsessed with simplicity

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8. It’s hard Simple is complicated Simple is simple People We

   love complicated

9. Atul Gawande Professor of Surgery, Harvard Medical School

10. Ignorance Technology Ineptitude Brakes – set Elevator trim – set

    Autopilot – disconnected 10-15 years training 4000 procedures, 6000 drugs ? Patient’s name Area of procedure Known allergies

11. 47% That’s millions of people

12. Seduced by complexity

13. Contribution Effort in != value out

14. Designer A spends an hour of their time making 5

    screens because they know they need to design 5 screens. They’re not trying to change the world, they achieve what they set out to do.

15. Designer B takes an entire day to make one screen

    because they are obsessed with moving pixels, but they are stuck. They can’t let go.

16. They end up doing less because of their own insecurities

    about their contribution. They create the same thing over and over, they end up with unfinished design(s) or they go right back to the beginning.

17. Designer A understands that there’s no ‘perfect’.

18. Designer B believes ‘perfection’ exists, their belief of perfect is

    jaded by their own inability to understand the solution to the problem. In some cases, they are making a solution for a non existent problem.

19. Designer A thinks (differently).

20. Designer B overthinks.

21. Designer A’s contribution is greater because they think about the

    necessary.

22. Designer B’s contribution is lower because they think about the

    unnecessary.

23. Designer B is a blocker. To themselves (and the rest

    of their team). Designer B relies on what they know.

24. Designer A relies on what they don’t know. Designer A

    releases early to learn. Then goes back to improve.

25. Designer B releases late. They learn less because they believe

    they have perfected something, without testing.

26. Designer A works with context.

27. Designer B has no context.

28. Designer A learns.

29. Designer B thinks they don’t have to learn.

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31. “Value only has a value when it’s value is valued”

    – Bryan Dyson, former CEO of Coca Cola
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33. Checkout Step 1 Step 2 Step 3 Step 4

34. Checkout Step 1

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37. 2,000,000 #winning

38. Technology

39. Article <p>Article</p> Comments <p>Comment</p>

40. “If had to choose between making something my problem and

    the user’s problem i’ll choose to make it mine every time” – Jeremy Keith, Web Developer

41. What can we do with just the basics?

42. Mobile first Small screen first Essential first Essential only

43. “Everything should be made as simple as possible, but no

    simpler” – Albert Einstein, Theoretical Physicist

44. Progressive Enhancement… ...isn’t a prescription ...it’s a strategy

45. Iteration = momentum Emotion Small steps = small wins Small

    steps = big wins

46. Thank you Keep in touch on Twitter @adambsilver