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Explore our latest research, GDI Film Study 2024: Representation in Family Films, which highlights trends and progress in equitable representation across gender, race, disability, and more in family-oriented movies. This comprehensive analysis reveals the stories shaping the next generation and provides actionable insights for creating more inclusive content.
Welcome to our website!
I created this research Institute 20 years ago because when I first saw kids’ shows and movies through my toddler daughter’s eyes, I was stunned by the lack of female characters and diversity. Back in 2004, only 11% of family films had female leads. Our latest data show we’ve reached gender parity for leads in family films and kids’ TV in the U.S.
But urgent attention is needed for race and ethnicity, LGBTQIA+, older characters, diverse body types, and disability representation. My institute works with creatives all over the world to enhance on-screen diversity and ensure nuanced portrayals.
There’s a lot of inequity in the world, but we have the power to fix representation in media overnight. Tomorrow, take a look at your projects and make sure they reflect the real world.
No more missed opportunities! And give us a shout – we’re here to help!
Spotlight
A new study from Nielsen, which arrives just in time for Black History Month, serves as a reminder that Black history is being made every day. That’s increasingly true in the economic landscape, where Black America wields an outsized impact thanks to audiences that lead media engagement across multiple channels. Read the full article.
Weekly highlights on diversity, equity, and inclusion in media
© 2024 Geena Davis Institute on Gender in Media. All rights reserved. The Geena Davis Institute is a nonprofit organization exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. TAX ID# 86-1943473
