As the email says, the fastest way for a site to be removed from the malware list is for the webmaster to file a review request via Google Webmaster Tools. Google's automated scanners will periodically re-examine the site even if no such request is received, but the process will take longer. People.com.cn did not file a review request, but our scanners reviewed the site on October 23 and removed the malware warning after finding that the malicious ad was gone.

Malicious display ads are an increasingly common way for sites to unknowingly distribute malware. We recently wrote about the steps that Google takes to help protect our advertising networks. Also, other publishers have recently written about their experiences with deceptive display ads.