Rushkoff

Program Or Be Programmed: 11 Commands for the AI Future

Pre-order Now!   New 15th Anniversary Edition

This compact new edition of a paradigmatic text packs a big and actionable punch. Updated with a new section on the unique challenges posed by AI, Program or Be Programmed presents a spirited, accessible poetics of new media. On these pages (and screens), Rushkoff picks up where Marshall McLuhan left off, helping readers recognize programming as the new literacy of the digital age.

Program Or Be Programmed Ships October 1, 2024.

Survival of the Richest

Get Survival of the Richest

We always knew but now we *know*. The tech elite mean to leave us all behind.

In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, and the Metaverse.

“Survival of the Richest is more than a primer on a soulless worldview pervading all aspects of life. Defying fantasies of escape—from each other, from earthliness, from Earth—Rushkoff offers something at once more realistic and more imaginative: mutual regard, responsibility, and flourishing. In so doing, he mounts an impassioned defense of everything and everyone marked expendable in the fanatical pursuit of a blank slate.” – Jenny Odell

Team Human

Now Available At Your Local Bookseller.

Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity.

“A provocative, exciting, and important rallying cry to reassert our human spirit of community and teamwork by reclaiming control of our technology.” – Walter Isaacson

Team Human Podcast

Team Human is a weekly podcast enabling human intervention in the economic, technological, and social programs that determine how we live, work, and interact. This is media as cultural resistance and a path to social change.

Team Human is a free-wheeling, no-holds-barred engagement with the most important issues of our time: the relationship of human beings to the operating systems that usurp our autonomy – be they economic systems amplified by digital technology, or the digital technologies themselves.

Generation Like

Fretting about social media corrupting youth these days risks sounding like an earlier generation of parents wringing their hands over Elvis and the Beatles. Yet Frontline has found a way into the conversation by delving into the insidious way corporate marketers — including Hollywood — have insinuated themselves into the process, turning enthusiastic fans into co-opted marketing minions. “Generation Like” is a fascinating look into a world where Retweets, Likes and other online endorsements have become social currency, spawning a new breed of consultants unabashedly seeking to take the risk out of public opinion.” — Brian Lowry, Variety