Rand Fishkin is a modern digital marketing guru. If you don’t know who Rand is, it’s time to wake up from your professional hibernation. He’s a big voice in the marketing industry, having built MOZ (one of the world’s largest SEO companies) from the ground up using content. He left his company to pursue a […]
Welcome to My Blog
Focus is the most underrated marketing skill
Every time I want to do my job, I need to prepare for it by shutting down all my phone notifications, reading all my emails, checking all my notifications, and replying to all my DMs. Now I’m ready to do the job; now I’m ready to focus on that job. But what if I were […]
It always depends
These questions sum up the simple and sometimes frustrating answer a marketer can give you: “It depends.” It always depends. It depends on the context you are living in right now. It depends on the circumstances and third parties in this mix. Professional marketers never give a straight answer to a simple question. Professional marketers […]
The 4 Ingredients for Viral Marketing Campaign
What if I told you that your product or brand is less important than you think? Would that make you mad at me? Well, it’s true. People connect more easily with emotions, experiences, and things that relate to them. That’s why your brand should always take a backseat in your marketing efforts. Ikea once again […]
Let’s contextualize the discussion about quantity vs. quality.
Your first step is not your last, but your next step depends on your first. When discussing content creation, we often forget to contextualize the discussion about quantity vs. quality. When my daughter was 9 months old, she started trying to take her first steps. As parents, we were thrilled to see our first child […]
Why Audience-Centric Marketing is the Key to Success
What do Jack Butcher (founder VisualizeValue), Chris Do (founder TheFutur) & Sahil Bloom have in common? They are audience-centric top creators. What does this mean? They built an audience, worked to understand their problems, and then created products/services that solved them. And this keeps them on top in their industry. Always building the audience, […]