MISSION STATEMENT
RADD is dedicated to saving lives and reducing injuries from impaired driving though partnerships with entertainment alliances and their audiences.
OUR PHILOSOPHY
Spread awareness about planning ahead for a safe round-trip ride. Working within our communities, we use rideshare incentives, edutainment themes and media outreach to foster a safety culture.
OUR COMMITMENT
We take serving our targeted audience very seriously, serving younger adults on college campuses, military bases and in communities throughout the United States.
OUR PROMISE
Friends don’t let friends drive drunk… Do you?® Step up with us to make your own pledge. Use a DD or call ride-share. Crash on a friend’s couch. Or get a room. Just don’t get on the road. Your lifestyle is your business — unless you take it on the road. Then it’s everybody’s business.
OUR VALUES
RADD® provides a judgment-free zone to all who attend our programs. Our goal is to partner with like-minded agencies, organizations, and businesses to educate, support, and incent our visitors…not alienate them.
DRINK CALCULATOR
Responsiblity.org has created the “Virtual Bar”, utilizing the latest science to help you get a better understanding of how different factors affect your BAC depending on your gender, weight, the food you eat, and what and how you drink throughout the night, as well as other important variables. It also gives you a sense of how long it would take for your BAC to return to 0.00, which may be surprising. Learn more.