Wealthfront’s new S&P 500 Direct portfolio combines the performance of the S&P 500® with the added benefit of tax savings and is available for just 0.09% – the same price as the most popular ETF that tracks the S&P 500®

The company’s latest offering is a low-risk way to maximize interest with more tax efficiency than a savings account or CD.

The company’s focus on client trust, automation, and an expanded product line have created a highly profitable and growing business

The Future Of Investing: Fintech 50 2024

Wealthfront, the Palo Alto, California-based robo-advisor which was on our very first Fintech 50 list for 2015, is making a triumphal return. In 2023, its revenue grew 150% to $200 million and assets under management grew 76% to $55 billion thanks to new products like an automated bond portfolio that is yielding around 5.5%.

Tech stocks’ wild ride makes the case for index-fund investing, says Wall Street guru Burt Malkiel

In a letter to Wealthfront investors released Tuesday, Malkiel reminds readers that trying to pick a sector of the stock market that will outperform the rest is akin to trying to time the market: a losing prospect. The best practices for building wealth via investing remain the basics, including “broad diversification, indexing, minimizing costs and taxes, rebalancing, and staying the course.”

Robo-Advisor Wealthfront Automates the Tedious Task of Creating a Bond Ladder

“We’re excited to offer this now because Treasury yields are the highest they have been in years,” says Dave Myszewski, vice president of product at Wealthfront.

Tax loss harvesting, quantified

In aggregate, Wealthfront has harvested some $3.2 billion in losses. Almost half of that — $1.5 billion — took place in 2022, as stock and bond markets alike swooned in the face of aggressive Fed rate hikes.