CRN Media Kit: Editorial Report

Unlocked, high-quality and focused explorations of a topic that matters to the audience.

CRN will be running a monthly editorial deep dive into a different aspect of the IT industry from the perspective of various members of the Australian IT Channel.

Sponsoring a Focal Point allows you to align your brand with a specific topic through a featured piece of content that is promoted on CRN. The content is independent and therefore will appear in the news stream. Focal Point topics focus on subjects our audience are seeking more knowledge on and are most interested in.

Sponsorship Inclusions

15-30s advertisement in the Focal Point Mini Documentary:

The client must supply a VO script (CRN to record) and maximum of 5x product screenshots to appear OR a completed 30s advertisement
1 round of amendments to the advertisement

Sponsor logo integration into display advertising surrounding all Focal Point content:
- Co-branded iTnews and sponsor super leader and site skins (clicks through to Focal Point Hub)
- Sponsor provides creative for MREC and leader board (clicks through to sponsor site)
These ads will be displayed on the Focal Point landing page to encourage traffic to your Focal Point
1 x 600-750 word partner content article related to Focal Point topic

Investment - $12,000

Kickstarter is an exciting event designed to kick off the year ahead.

The event will explore key topics and trends shaping 2025 through a series of insightful panel discussions and debates. Led by the CRN editorial team, the agenda includes three deep-dive sessions on pivotal themes.

CRN Editor William Maher will open the event with an overview, setting the stage for an evening of valuable insights and forward-looking discussions.

Following the Kickstarter event, CRN will host a dedicated relaunch event focused on networking and informing our partners about the planned year ahead. This will provide an excellent opportunity to reconnect, share ideas, and align strategies for 2025.

Application Security

Developing, adding testing security features within applications to prevent security vulnerabilities against unauthorized access and modification

Cloud Security

Protecting cloud-based data, applications and infrastructure from cyber-attacks and cyber-threats

Data Security

Protecting digital information from unauthorized access, corruption, or theft

Identity & Access Management

Providing the right people with the right access at the right time

SASE (Secure Access Service Edge)

Securing access to web, cloud services and private applications

Network & Infrastructure Security

Protecting underlying networking infrastructure by installing preventative measures to deny unauthorized access, modification, deletion, and theft of resources and data
IAM measures

Fraud Detection & Prevention

Detect and prevent attempts to obtain money or property
Type of solutions

Endpoint Security

Protecting users’ devices from internal and external cyber-threats
Type of solutions

XDR

Next natural evolution beyond EDR (endpoint) and MDR (managed) detection and response
Type of solutions

Inclusions

Report release date - 30th April, 2024
Sponsorship deadline - 9th April, 2024

Sponsorship

Sponsorship of the State of Security report and hub for 1 year
2 sponsors associated with each section of the report (Application Security, Data Security etc.)
Data of 50 readers (business card details) who have accessed the State of the Security report
- We will prioritise the preferred audience: CRN, iTnews or Digital Nation

Branding

Sponsor's logo will feature on the home page of the report and within their sponsored section
Sponsor's logo to be present on all three websites

Content

1 video interview showcasing sponsor's work relevant to the subject matter
Video will be created by the Nextmedia video production team
- Video can be used by the sponsor as an internal asset once published by nextmedia
- The video features a member of the sponsor’s team answering questions posed by nextmedia
- A planning call will be arranged before the video recording
One 300-word partner content piece hosting the sponsor’s video (on the chosen website)

Investment - $15,000+GST

The 2024 report involved a look at the attitudes of both buyers and service providers. Each chapter considered the customer and market spending drivers and resulting business opportunities for MSP in 2024. The report highlighted the opportunities and challenges for MSPs with a focus on the following key areas:

1. MSP business models - how customers needs are changing.
2. Managed security - the predominant way to evolve your MSP business.
3. MSP marketing - latest tools, technologies, models and techniques for organic growth, customer acquisition and M&A.

For brands working with managed service providers, we are offering you the opportunity to be showcased as a CRN MSP Champion.

Sponsorship Inclusions

Silver Package

Sponsorship

Sponsorship of the CRN State of MSP report and hub for 1 year

Branding

A logo/badge that sponsors can include in their signature/on branding stating that they are a CRN MSP Champion

Content

One 650-word Partner content piece
Opportunity to provide comment for the report in 150 word breakout box.

Reach

Sponsor logo to be included in the report and all promotional assets.
Partner content piece promoted within partner content section on homepage and editorial newsletter.

Data

Data of 50 readers (business card details) who have accessed the state of the MSP report.

Investment - $9,500

The Fast50 growth report provides an in-depth analysis of the Fast50, which are among the fastest-growing companies in the Australian IT and digital services channel in terms of year-on-year revenue growth from FY23-24.

This comprehensive report delves into the key drivers behind their success, using the Fast50 data to profile this fast-growing group as a whole. This unique data will give leaders of technology partner businesses, vendors, distributors and others a valuable snapshot of how IT partners grew in FY24.

The report will be segmented into the following chapters:

Sponsorship Inclusions

There is availability for two brands (maximum) per category. These categories include MSPs, Cybersecurity, Digital transformation, AI and M&A.

High Level Brand Awareness:

Exclusive sponsorship of 1 report category.

Sponsor logo to be present throughout the report category.

Report will be promoted via CRN through a multitude of media platforms – EDM, newsletter and article

 Content Creation:

1x 750 word case study written by our journalists to be hosted separately across CRN. How does your brand assist growth in chosen category?

Case study to be amplified across the CRN platform

Includes -

- Editorial Newsletter amplification to database CRN

- Social Amplification to LinkedIn audience for LinkedIn, CRN

- Solus eDM send to database of CRN. This eDM is designed to generate additional coverage of the Fast50 growth report category and the case study created as part of the sponsorship deliverables.

Lead Generation:

Data share of 25 unique leads. These leads will be individuals who have registered to access the Fast50 growth report.

Investment - $7,000

The State of Channel Security report provides a comprehensive analysis of the evolving security landscape for the tech partner community.

Drawing insights from the "Channel Meets Roadshow" event series, this report explores key themes shaping the IT channel, including cloud security, digital identity, compliance, and cyber training.

Each chapter delves into critical trends, challenges, and opportunities, with contributions from leading industry partners sharing their expertise and real-world strategies to help businesses navigate and thrive in this complex environment.

The report will be segmented into the following chapters:

Sponsorship Inclusions

There is availability for two brands (maximum) per category. These categories include Cloud Security, Digital Identity, Compliance & Cyber Training and Certification.

High Level Brand Awareness:

Exclusive sponsorship of 1 report category.

Sponsor logo to be present throughout the report category.

Report will be promoted via CRN through a multitude of media platforms – EDM, newsletter and article

Content Creation:

1x 750 word partner content article advising partners how to sell or maximise profitability of the offering your chosen chapter focuses on. This partner content article will be hosted separately to the report, linking to the sponsored report chapter.

1x 250 word box-out within the report, extracted from 750 word partner article above. This will have a concise focus on education to partners within chosen report section.

Includes -

- Report is amplified via Editorial Newsletter to database CRN

- Social Amplification to LinkedIn audience for LinkedIn, CRN

- Solus eDM send to database of CRN. This eDM is designed to generate additional coverage of the State of Channel Security report category and your box out within chosen report section

Lead Generation:

Data share of 30 people that have accessed the State of Channel Security Report

There is availability for two brands (maximum) per category. These categories include Cloud Security, Digital Identity, Compliance & Cyber Training and Certification.

Investment - $12,000 + GST per category

MSPs are a crucial part of Australia's IT industry, and in 2025 we will publish the inaugural MSP Index Report, which will provide a snapshot of Australian MSPs’ offerings, customers and partnerships.

Featuring exclusive MSP Index data, our ambition is for this report to become a barometer of business maturity, opportunities and challenges in the Australian MSP landscape. It provides a snapshot of data about MSPs featured in our MSP Index directory, which we are launching at events in Sydney, Brisbane and Melbourne.

We will initially present insights about the MSP Index data at our Pipeline conference, before we publish the MSP Index report online.

The report will provide a break-down of data about Australian MSPs, such as:

Sponsorship Inclusions

Audience Focused Brand Awareness

Get your brand in front of a dedicated audience of MSPs eager to get market insights on how the technology industry is shaping up in the world of Managed Service Providers. This report offers valuable analysis and is based on data collected by via surveys for the MSP index.

High Level Brand Awareness:

Be one of only six sponsors brands associated with this annual MSP analysis report

Sponsor logo to be present throughout the report

 Content Creation:

1x 750 word partner content article to be hosted separately and can be a dedicated piece of partner content targeting MSPs. CRN Journalists to assist in creation of content

1x 250 word box-out to show how sponsors product/solution assists the MSP audience in Australia. This will be extracted from above 750 word article and will be a concise focus on education to MSPs

Lead Generation:

Data share of 30 MSPs that have accessed the State of Channel Security Report

Investment Including Content Creation - $10,000 + GST

Investment for branding and data share - $5,000 + GST

Frequency: quarterly – only if sponsored

Main page available without signing in and intro paragraph on main page

1 hour video discussion with four subject-matter experts (and one sponsor-supplied talent), facilitated by a nextmedia journalist

1x Overview Micro-documentary (9 mins approx.) featuring all discussion participants

1x 800wd article to feature on iTnews, distributed in iTnews newsletter and social channels

5x video interviews (5 mins approx.), each featuring 1x subjectmatter expert – 5th video to feature sponsor-supplied talent

3:30 pm	Guests arrive and network
4:00 pm	Welcome Address
4:15 pm	Panel 1 - End of Support for Windows 10 and Microsoft 365 apps
4:35 pm	Roundtable Discussion
4:45 pm	Roving Mic
4:50 pm	Panel 2 - AI Powered PC's
5:10 pm	Roundtable Discussion
5:20 pm	Roving Mic
5:25 pm	Panel 3 - Security and compliance in 2025
5:45 pm	Roundtable Discussion
5:55 pm	Roving Mic
6:00 pm	Conclusion
6:00 pm - 9:00 pm	Re-launch Event

Editorial Sponsorship Opportunities

Unlocked, high-quality and focused explorations of a topic that matters to the audience.

Sponsorship Inclusions

Amplification

CRN Podcast

Amplification

Sponsorship Inclusions

Impact Awards Podcast Series

Sponsor Inclusions

Investment $5,000 + GST

Event/Report Launch Details

Date | 27th February 2025

Where | Establishment, 252 George St, Sydney NSW 2000

Time | 4pm - 9pm

Sponsor Inclusions

3rd April 2025

Cybercrime costs businesses and the community hundreds of billions of dollars and the problem is getting worse.Each year iTnews, CRN and Digital Nation publish a joint State of Security report to explore the ever-evolving issue of cybersecurity.

What’s included in the report?

Sponsor a category

Application Security

Cloud Security

Data Security

Identity & Access Management

SASE (Secure Access Service Edge)

Network & Infrastructure Security

Fraud Detection & Prevention

Endpoint Security

XDR

Inclusions

Sponsorship

Branding

Content

Investment - $15,000+GST

Amplification Add-Ons

Additional Investment - $5,000+GST

4th September 2025

Sponsorship Inclusions

Sponsorship Inclusions

Gold Amplification Package

30th April 2025

Sponsorship Inclusions

3rd July 2025

As cloud adoption continues, vendors continue to bring together more capabilities under a cloud security umbrella.

From Entra ID to Australia’s new Digital ID Act paving the way for a new online ID system for government and business, digital identity technology is an increasingly key piece of the cybersecurity puzzle.

With Australia’s new cybersecurity law, updated privacy penalty regime, the Digital ID Act, proposed AI guardrails, fresh data retention guidelines and SMB1001, the compliance landscape continues to evolve.

Cyber security training is essential, yet some partners continue to fail to fully capitalise on this opportunity. Meanwhile, they face continued calls to “professionalise” and a plethora of skills certification options.

Sponsorship Inclusions

MSP Index Report

4th September 2025

Sponsorship Inclusions

Boardroom Impact

Sponsorship Inclusions

Amplification

CRN Sales Team

Steven McDonald

Commercial Director

Ryan Coombs

Strategic Partnerships Director

Joanne Ross

Strategic Partnerships Director

Dominic Tusa

Account Manager

Luke Dehaan

Account Manager

Cybercrime costs businesses and the community hundreds of billions of dollars and the problem is getting worse.
Each year iTnews, CRN and Digital Nation publish a joint State of Security report to explore the ever-evolving issue of cybersecurity.