As a lover of hand-painted signage, I have a dark side I rarely mention: I have a soft spot for vinyl too. I love to see Impact made extremely wide, and Antique Olive Nord squished to comical proportions. I love when the vinyl starts peeling up on the sides, and the corners are the only bits that manage to remain adhered to the substrate. I love the billboards for HEMPCON, TATTOOCON, and all the other CONS that advertise with black on an obnoxious shade of pink or neon green. With all those things in mind, I set out to make Obviously. There are 96 styles for all sorts of feelings. Use it for the nail salon, the laundromat, and the mechanic. Subtlety is for the birds. Let’s communicate OBVIOUSLY.
96 STYLES = 6 WIDTHS × 8 WEIGHTS × ROMAN & ITALIC
→ For brevity, the list below is only the romans. Access the italics via the “styles†selector. â†
OPEN
Plain
OVERT
Lucid
CLEAR
Broad
OUTED
Shook
HEARD
Patent
Loudly
PRESENT
Yelling!
SHOUT
Public
BRIGHT
Visible?
GLARING
Exposed
EXPLICIT
Palpable
exoteric
Blatant!
DISTINCT
Unequivocal
TRANSPARENT
Discernible
CONSPICUOUS
Unmistakable
self-EVIDENT
Recognizably
INDISPUTABLE
{Clear as day, y’all}
OPEN and SHUT case
Unquestionably Clear
RIGHT IN FRONT OF YA
Mighty Comprehensible
Most UNSOPHISTICATED
A beacon in the night
Bright like a DIAMOND
FITIDBINA SNAKE, WOULDABITYA
Plays as CLEAR as a dang bell
STICKS OUT ’BOUT A MILE, BRO
“Well, it goes without sayingâ€
STARIN ATCHA RIGHT IN THE FACE
It hit me like a ton of bricks
He sticks out like a SORE THUMB
AS PLAIN as the nose on one’s face
