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Once you've clicked on this local section link, you'll see a place to enter a postal code or city. Use the drop-down menu to choose the number of stories you'd like to see. Once you click "Add Section" you'll see this section on your personalized Google News page.

As always, we're always working to improve our product, and appreciate your feedback.
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Today we're adding a new experiment to Google Labs: Google Fast Flip, accessible at fastflip.googlelabs.com. Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.


To build Google Fast Flip, we partnered with three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. These partners will share the revenue earned from contextually relevant ads. This gives publishers an opportunity to introduce new readers to their content. It also tests our theory that being able to read articles faster means people will read more of them, driving more ad revenue to publishers.

The publishing industry faces many challenges today, and there is no magic bullet. However, we believe that encouraging readers to read more news is a necessary part of the solution. We think Fast Flip could be one way to help, and we're looking to find other ways to help as well in the near future.

We've also made a mobile version of Fast Flip with tactile page flipping for Android-powered devices and the iPhone, so you can browse on the go. This is accessible at the same address.

Go to Google Labs and give Fast Flip a spin. If you have suggestions to make the service better, please let us know. We'll keep working on new ways to improve your news-reading experience. Happy flipping!
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The story page includes timely and relevant information from different sources indexed in Google News. Depending on the most recent coverage and materials available for a given story, the page features top articles, quotes from the people in the story, and posts from news blogs. You'll also find image thumbnails, videos, articles from sources based near the story, and a timeline of articles to trace media coverage of the story.

For instance, take a look at the LA Lakers' win over the Houston Rockets in the NBA Playoffs above. When you click through to the story page, you can see a quote by Lakers Point Guard Derek Fisher reflecting on the game, a set of images from the game, and reactions to the game on different news blogs. For those of you interested in the reaction on the ground, you'll also find local articles on the game written in Los Angeles and Houston:



As always, clicking on any article or image will take you right to the original source, while clicking on a partner video link opens up the video in a small window on the page.

Google News has always sought to provide you with a wide variety of perspectives on current events. Our new story page enables us to highlight more sources and provide our users with more ways to experience the news. As always, we're working to improve our product, and we appreciate your feedback.

The story page includes timely and relevant information from different sources indexed in Google News. Depending on the most recent coverage and materials available for a given story, the page features top articles, quotes from the people in the story, and posts from news blogs. You'll also find image thumbnails, videos, articles from sources based near the story, and a timeline of articles to trace media coverage of the story.

For instance, take a look at the LA Lakers' win over the Houston Rockets in the NBA Playoffs above. When you click through to the story page, you can see a quote by Lakers Point Guard Derek Fisher reflecting on the game, a set of images from the game, and reactions to the game on different news blogs. For those of you interested in the reaction on the ground, you'll also find local articles on the game written in Los Angeles and Houston:



As always, clicking on any article or image will take you right to the original source, while clicking on a partner video link opens up the video in a small window on the page.

Google News has always sought to provide you with a wide variety of perspectives on current events. Our new story page enables us to highlight more sources and provide our users with more ways to experience the news. As always, we're working to improve our product, and we appreciate your feedback.
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The timeline of articles is one of several features we're bringing to Google News in the coming months. Stay tuned for these updates as they come, and until then, see how actual news stories unfold using the timeline.
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You can also view the popularity of a given query across different geographies, from country-level down to individual metropolitan areas. For journalists and newspapers, this feature could be a useful tool to gauge interest levels in different subjects among a reader base.

For instance, with March Madness in full swing, I was curious to see if interest in basketball runs equally high throughout the U.S. I tried a search for "NCAA" queries on Google News over the past 7 days, and found that interest was predictably high across much of the U.S. yet markedly higher in Kentucky, Iowa, and Kansas, as you can see on the map below:

Of course, Insights for Search can't quite explain these search asymmetries, but they're interesting to note nonetheless!

To learn more about this new release of Insights for Search, head over to the Inside Adwords blog, or start exploring right away on the Google Insights for Search homepage.
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