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Get the SEO insights you need to convert more traffic and outrank the competition

with Moz Pro

Discover quality keywords, optimize content, and track rankings
Uncover, track, and fix technical SEO issues
Monitor your efforts, effectively communicate with your team (or clients), and iterate
Analyze your competition, identify SERP opportunities and keyword gaps, and adapt your strategy for success

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Tackle large-scale SEO with accuracy and ease

with STAT

Spot daily changes across thousands of SERPs and identify new avenues for success
Create content that’s tailor-made for Google and your audiences
Grow your market share with powerful competitive insights
Perform deeper research and reporting for more strategic optimizations

Explore STAT

or book a demo

Improve discovery, user experience, and rankings through content optimization

with Moz Pro

Quickly identify content gaps and opportunities
Get topic suggestions that resonate with your audience
Leverage keyword data to build a content strategy that fuels organic growth
Easily prioritize tasks that drive impactful results

Try Moz Pro free

or sign up now

Craft high-impact PR strategies to get your brand in front of the right audience

with Moz Pro

Understand the strength of your (or your client’s) brand vs. the competition
Discover client and media relation prospecting opportunities that are aligned with your goals
Identify existing irrelevant and low-quality backlinks, and opportunities to replace them
Monitor the PR metrics that matter and adapt your strategy for your brand or clients

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or sign up now

Reach more customers online for your local business(es)

with Moz Local

Manage, sync, and keep business listings up-to-date and consistent
Easily monitor and respond to reviews from multiple platforms on a single dashboard
Share news and offers to engage customers online
Monitor and report on customer behavior and sentiment to make impactful decisions

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Supercharge your own tools and dashboards with leading SEO metrics

via the Moz API

Track and analyze your brand’s, clients’, and competitors’ websites at scale
Build or enhance custom tools and dashboards with Moz’s proprietary data, including 44.8 trillion current links
Appraise brand strength and identify gaps to build a winning marketing and PR strategy
Leverage data to quickly prospect and research large market segments

Try Moz API free

or sign up now

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Cyber Sale: The Best Moz Pro Deal of the Year!

Unlock up to 36% off Moz Pro—for a limited time only! Don’t miss out on the chance to supercharge your SEO strategy with advanced tools, keyword insights, and competitor tracking—all for less. This is your moment to grab the industry’s leading SEO software at the best price of 2024.

Hurry, offer ends Dec 6th

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Moz Pro: the all-in-one SEO toolkit

Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.

Explore Moz Pro

Keyword Research

Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis.

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Competitive Research

Identify competitors, keyword gaps, and link opportunities to improve organic share of voice and surpass your competitors.

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Link Research

Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority.

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Rank Tracking

Track the performance of hundreds (or thousands) of keywords across 170+ search engines.

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Domain Overview

Get a quick SEO snapshot dashboard for any domain. Gain measurable insight with metrics like Brand Authority and Domain Authority, along with ranking keywords and top backlinks.

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Site Crawl

Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.

Learn more

Explore Moz Pro

STAT: the ultimate large-scale rank tracking platform

Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.

Daily analytics at scale

Get everything the 100-result SERP has to offer (plus its full HTML) in any location, on desktop and mobile, every day, for keyword counts that start in the thousands.

Market visibility

Outrank rivals and grow your market presence with powerful share of voice metrics and robust competitor tracking. Know who you’re up against and how you compare.

SERP feature insights

See exactly which SERP features appear in your space, and how much visibility they drive, so you can create the right content for the right keywords.

Customizable segments

Understand your data from any angle. Group keywords into custom segments – no matter how granular – to surface precision insights for data-driven decisions.

Flexible reporting

Take your SERP data to go with one-click CSV reports, handy APIs, and pre-built Looker Studio connectors to fuel deep analysis and ambitious experimentation.

Explore STAT

Moz Local: the local SEO and reputation management tool

Whether you have one location or 10,000, manage business listings and reviews, report on performance and sentiment, and post to social media all from one easy-to-use platform.

Business listings management

Seamlessly create and manage your local business listings on Google, Facebook, and other relevant directories to help consumers find and choose your business(es) directly from Moz Local.

Review management

Monitor, read, and respond to customer reviews on multiple sites from a single dashboard.

Easily share news and offers

Engage your audience and customers online with business news and promotional updates via directories and social platforms.

Monitor and report on performance

Show off your results with ease. Share the Visibility Index, sentiment, and online presence score reports with your teams and clients to keep them up to speed on current performance. Managed clients also benefit from advanced analytics and API access.

Explore Moz Local

Moz API: powering custom data solutions

Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards.

Domain Authority

Predict the ranking power of link signals to a website with the original authority metric developed by Moz. Often imitated, never replicated.

Page Authority

Predict how well a specific page will rank in search results based on linking factors.

Brand Authority

Measure brand strength at scale for thousands of sites at a time with Brand Authority, a revolutionary metric that measures a website’s brand strength on a scale of one to 100.

Spam Score

Assess the level of risk of links from specific subdomains with Spam Score, a Moz metric that represents the percentage of sites with similar features that have been penalized or banned by Google.

In-depth link data

Understand the competitive landscape and power your link-building campaigns by accessing detailed link counts, link propensity scores, anchor text strings, and inbound links to a page.

Explore Moz API

or discover custom data solutions

Propel your business forward with Moz Data

8 million

SERPs analyzed daily by STAT

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Why marketers trust Moz Data & tools

Brian Gorman

VP of SEO at Go Fish Digital

“We have to prove the value of our work for enterprise clients. We can’t make decisions arbitrarily. They care about metrics, they care that our actions are backed by data, and they care about proof. STAT is great for that.”

Sean Pomory

Digital Media Specialist at Chesapeake Regional Healthcare

"Our Google Business Profile traffic has increased drastically over the past three years. Before we started this partnership with Moz, we were averaging about 30,000 views each month from local search. Now, it’s well over 200,000. Moz Local is the perfect solution for us.”

Alex Bruner

Founder at Intellitonic

"Presenting to clients is always challenging. Moz makes our team more effective when sharing data with clients, because everything is encapsulated in one dashboard. Moz has a lot of capacities to help clean up our data and present it in ways that are meaningful for clients, but still have the technical depth."

Laura Simis

Director of Marketing at Hum

“We've been using Moz Pro since 2012, and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.”

Jason Nurmi

Sr. Marketing Manager at Zillow

"Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry."

Learn SEO from our experts

Attend MozCon

Join us for two action-packed days covering the hottest and latest topics in SEO. Get cutting-edge insights from incredible speakers, and forge meaningful connections with industry peers at MozCon, our annual conference.

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Get Certified with Moz Academy

Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz. From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas.

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Get Certified with Moz Academy

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New to SEO?

Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.

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New to SEO?

Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.

Access the guide

Get free SEO education

Start Learning! Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered.

Visit the Learn Center

Get free SEO education

Start Learning! Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered.

Visit the Learn Center

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Trusted by 500,000+ brands and agencies

Your SEO & digital marketing solutions

Cyber Sale: The Best Moz Pro Deal of the Year!

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