Google Analytics alternative that protects your data and your customers' privacy
Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.
No credit card required.
No credit card required.
Trusted on over 1 million websites in over 190 countries.
Boost your website performance in three easy steps
Start a 21-day free Cloud trial. No credit card required
Add tracking code to your website or mobile app
Start improving your website using real-time data, features and reports
Start a 21-day free Cloud trial. No credit card required
Add tracking code to your website or mobile app
Start improving your website using real-time data, features and reports
Don’t damage your reputation with Google Analytics
You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”.
By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent. Read more.
Be in full control with data ownership and privacy protection
The 2025 Ethical Marketing Field Guide
Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.
The 2025 Ethical Marketing Field Guide
Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.
More reasons why our clients love Matomo
Easy to use
Easily navigate through a user-friendly interface to get the data you need, faster.
What our clients say about us
We’re trusted on over 1 million websites in over 190 countries.
No credit card required