Delivering Culinary Excellence and Refreshment
Lufra Foods is a food and beverage company which produces and distributes its own very successful brands like Lufra, Tido, Tradita, Beneta and Dukat water, and also distributes other regional and international imported brands.
Specialized in FMCG
We serve more than 6000 POS. We have a team of 190 sales agents and 22 sales supervisors.
Marketing & Sales
We have our internal Research & Innovation and Marketing departments and we work with the best marketing agencies in Albania to make 360 degree campaigns which include (ATL, BTL, Outdoor, Digital Marketing and more). Part of our team are 22 Area Sales Managers, 190 sales agents.
Logistics
We own 5 modern warehouses Located in: Lushnje, Tiranë, Sarandë, Korçë, and Kosovë. 70 Refrigerated vans and 30 Distribution vans. We export Lufra's products in the USA and have created our branch in Kosovo where we distribute the chilled products to all cities there.
Distribution
Door to door distribution with 95% penetration of the Albanian market. We serve more than 6000 POS all over Albania. Chilled products need special means of transport. Part of Lufra Foods is Lufra Company, the biggest dairy company in Albania which offers over 43 products and varieties and processes +60 tons of milk everyday. We take care to distribute these products safely to each grocery store and supermarket in Albania.
Human Resources
At Lufra Foods, employee evaluation and motivation and talent development are among the key factors that differentiate us. We have created a platform which contains training programs for employees of each department, with the aim of developing professional and interpersonal skills at work. During 2022, we developed more than 26 dedicated training programs, with foreign and local experts. 938 training hours/year for our staff
Production
We own the biggest milk processing factory in Albania where we produce various dairy products under the logo Lufra, Beneta and Tradita. We also own a water bottling plant, Dukat Water, that is fully automated, digitalized and equipped with the most modern water packaging technology.
We offer our suppliers with up-to-date marketing intelligence, in real-time.
Our goal is to establish and maintain a position of complete market leadership across our entire range of products.
Specialization in FMCG and Market Penetration
Integrated Marketing, Sales, and Logistics
Culinary Excellence and Brand Portfolio
Why you should work with us
We have +30 years of experience working with an extensive range of top-tier products that are globally renowned such as Estrella Damm, Paulaner, Nöm, Bonizzi, Cremona and more. Our ability to promptly and flexibly respond to our partners is a key characteristic of our service. Additionally, our services are comprehensive, including marketing, distribution, shelf placement, and pricing.
938 training hours/year for our staff
Technology Infrastructure
Quality Controls
Our Quality Assurance Team constantly takes care to control the market and assure that the products are kept on the right conditions.
Brands we brought to life in our plants
Global Brands we market in Albania
From small niche brands to global icons, our clients have one thing in common
they want to achieve and maintain success.
