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The Best Work of Our Lives
The Best Work of Our Lives
At Netflix, we aspire to entertain the world, thrilling audiences everywhere. To do that, we’ve developed an unusual company culture focused on excellence, creating an environment where our talented people can thrive.
Streaming entertainment. Global original content. Product personalization.
Our first original series debuted in 2013. Over the following decades, Streaming TV will replace linear, and we hope to keep leading by offering an amazing entertainment experience.
tech blog
Introducing Impressions at Netflix
Part 1: Creating the Source of Truth for Impressions
By: Tulika Bhatt
Imagine scrolling through Netflix, where each movie poster or promotional banner competes for your attention. Every image you hover over isn’t just a visual placeholder; it’s a critical data point that fuels our sophisticated personalization engine. At Netflix, we call these images ‘impressions,’ and they play a pivotal role in transformin...