Jared White Photo of Jared

Expressively publishing on the open web since 1996.
Entranced by Portland, Oregon since 2017.

Hello and Welcome!

I’m Jared, an award-winning essayist, Rubyist, and podcaster who’s been commenting on and building for the web since Mosaic was a thing. (Yup, it’s true! 😆)

In my spare time I travel around Portland 🌲 and the Pacific Northwest and shoot cinematic-yet-quirky vlogs. 📹 📺  In addition, I compose and produce 80s-flavored retro electronica. 🎹 🎶

This is my home base on the internet. I hope you enjoy browsing around! 📍

P.S. What am I doing now? That’s what the Now Page is for!

P.P.S. What’s my favorite (fill-in-the-blank)? Find out in About Me. 😃


Things I Do

It would seem I’m always but one step away from reaching for an endeavor to occupy my time with at any given moment. Besides what’s obviously available on this website…from Bridgetown, a Ruby-powered site generator, to Yarred, my musical alter-ego, there’s something for…well…somebody.

Welcome to the Jaredverse! 😌


Newest Posts

Do We Live in a Post-Toxic-Masculinity World?

In the very-online cultural discussion around masculinity, the toxic/tonic masculinity divide seems to be getting us absolutely nowhere.

I really thought that perhaps the Tim Walz-ian “tonic masculinity” upswell would have a major influence on America’s body politic…offering a sort of “reset” on the kinds of discussions we have around “how to be a man”.

Seems that amounted to a hill of beans. The “manosphere” won, and the bro vote kept right on bro’ing.

Maybe they’re right! Maybe it’s time to retire toxic/tonic masculinity. But not because the bros are awesome, because they most certainly are not. However, I wonder if we simply need to elevate the conversation past “gender norms” entirely.

As a person who has wrestled with performative masculinity their whole life—and I’m currently working on an entire blog series about my history in this space—I must admit I’m just a wee bit sick of measuring who’s angrier today: men who hate women, or women who hate men.

Somehow I think it’s entirely possible to be a good human and exhibit good qualities regardless of assigned #gender at birth. Can’t we find a way to talk about how to demonstrate humility, compassion, and resolve, how to be one of the “helpers” (as Fred Rogers would say), without “gender” having anything to do with it? Even when well-meaning men talk about what they hope are good qualities of a “man”, I can’t help but wonder why those aren’t equally good qualities of a woman. By the same token, I can’t help but wonder why good qualities of a “woman” can’t also be exhibited by a man. Men can’t be sensitive caregivers? Women can’t chop wood?

And the more I think about it, the more I find the “tonic masculinity” of Tim Walz always rang hollow for me. It’s not his fault! But here’s the thing: I have zero interest in many of the things people were joking about when they were meme-posting about him. I’m not about to fix up rare jalopies or dress in buffalo check on a wilderness expedition. Why is any of that considered “manly” in the first place?

I forget exactly where I heard this, but it was a revelation for me: as a man, whatever you do is what men do. In other words, if I identify as a man (and that’s a whole other question if I do any longer…), then “manly things” are the things I do.

At the end of the day, performative expressions of socially-expected gender norms in order make other people feel comfortable at your own expense sucks, plain and simple. My wish is we could spend less time talking about “what women should be like” or “what men should be like” and simply talk about “what humans should be like”. And that list really shouldn’t be very prescriptive at all, other than to define universal qualities such as egalitarianism, altruism, strength of character, and so forth.


My mother passed away nearly 20 years ago. I still miss her. A lot.

But as I was in the car chatting with my kids about our own ages and growing older as a #family is wont to do, it occurred to me that if my mother were still alive, she’d be 73 years old. And the notion of having a 73-year-old “Mom” suddenly struck me as absurdist, loony, perhaps even a little frightening.

I have no idea what a 73-year-old Mom would be like! And would I even like her, the way I did when she was in her 50s and I was in my 20s?

And that idea made me giggle a little. It’s easier to miss her now, because I miss her in a special way I simply wouldn’t if she were different, older, and here.


My 2025 Goal: Daily Blogging

The years have come and gone, and I’ve never committed to a content practice I’ve long envied:

Blogging every single day.

Well, my friends, it is time. It is time to make the leap, take the plunge, put my money where my mouth is, and just do it.

Now it’s true I run more than one #website, so this doesn’t mean I’ll be #writing and posting every day on JaredWhite.com per se. Frequently yes, but not exclusively—my goal covers all of my content projects. As long as I’ve posted on “a blog” in a given day, that fulfills the requirement. (And no, posting on any sort of social media doesn’t count!)

I know this is a tall order, and many people make grandiose resolutions at the start of a new year only to fall flat on their face. But I feel like my blogging habits have gotten much better in the past few months, and ramping things up to the next level won’t be difficult.

Will you hold me accountable? Please do! 😅


The Sparse Pacific Coast of Colombia

I’ve been a fan of Geography by Geoff for some time now, and it certainly doesn’t hurt that Geoff is a local Portlander! I can’t think of any other source on the Internet that’s helped me learn more about #geography and population growth (or lack thereof) in various regions, and this installment is no different.

Aside: I also think it’s interesting that Geoff, like many YouTubers, is essentially blogging now with an email newsletter (hosted on Substack which isn’t ideal, but still…). I feel like that’s a growing trend, because creators are realizing just because they have followers on a social media platform doesn’t mean they have a direct relationship with their fans. Blogging is also a great way to get key concepts out the door in a way that’s easy to discuss and link to from other websites. Just like I’m doing right now! 😎


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Stay in the Loop

Look, I get it. You already subscribe to too many newsletters. So much to keep up with. But guess what? I only send out a newsletter once a week. And if you‘re feeling curious, peruse the Creator Class archive. You might find something that resonates with you! It’s a great way to stay current with what I’m publishing, and newsletter recipients always get some extra insight just for them. So what are you waiting for? Let’s roll!

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Podcast

Fresh Fusion

A weekly show where we discuss the business, the art, the ethics of content creation on the open web. Hosted by Jared White.


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Photos




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Videos


Midsummer Adventures at Mt. Hood

You can rarely go wrong visiting the tallest mountain in Oregon and a true jewel of the Cascades: Mt. Hood. This time, I visited in August 2023, taking the ski lifts up the slope from Timberline Lodge and then hiking back down while enjoying the epic views. Then I dropped by Trillium Lake for the first time. Wow! This location was definitely worth the hype. Gotta go back…

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The Three Vital Landmarks Along the Road to Success

There was a time not long ago when my life was in a major upheaval. Signs of online success were slim to none. I wasn’t sure if anyone out there would really care if I were suddenly Thanos-snapped out of existence. Yet the valuable lesson I came to learn during that dreadful time was how to become intrinsically motivated, the significance of value creation, and the trick of cultivating T-shaped skills.

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