Come for the Jamstack. Stay for the Fediverse.
Everything you think you know about engagement, commerce, and publishing on the Web is about to change. For the better, we hope? Almost certainly.
Whitefusion is not your typical boutique Web studio. Weâre not here just to build for the Web. Weâre here to build the Web.
The open Web. The social Web. The standards-based Web. Frameworks for humane developers on the Web. Resources to educate the next generation of creators embodying the Web.
Whitefusion. Exploring the edges of âcyberspaceâ since 1997. And now here for you.
A World-Wide Web, If You Can Keep Itâ¦
35 years ago, a once-in-a-lifetime invention came along which completely changed the world. We already had personal computers, but the digital revolution hadnât exactly taken off yet. We already had the Internet, but nobody quite knew what to do with it. We lacked a unifying principle to wire it all together, to connect the world, and to let billions of creative souls express themselves on a single global platform.
35 years ago, the World-Wide Web was born.
And today, the next phase of the evolution of the Web has begunâ¦but the future is not yet certain. This precious resource is under attack by forces within and without, and we can only prevail if we keep our eyes open, step up, and contribute.
Whitefusion is here to make the Web just a little bit better. Weâre ready to partner with forward-thinking individuals and organizations to build products and services which give to the Web, not just take. Time to bid farewell to deceptive patterns, data brokers, vendor lock-in, and playing in Big Socialâs sandbox. Together, we can make a real dent in the âFediverseâ by constructing a healthier, more responsible ecosystem for the digital economy.
Weâre the Bridgetown Company (and More Besides)
Whitefusion is proud to sponsor the development of Bridgetown, a progressive site generator and fullstack framework powered by Ruby, Roda, and esbuild. In just a few years, Bridgetown has come to beat at the heart of a variety of online properties built by our team and many others, and weâre pleased to announce a massive upgrade for v2 is just around the corner.
Besides the Bridgetown ecosystem, we participate in a variety of community groups and open source projects to push the frontend of the Web forward, encourage the adoption of âvanillaâ standards, and promote the rollout of open social protocols.
Learn About the Resources we provide to newbies and industry insiders alike.
Discover How We Set Up Projects to avoid tech debt and succeed for the long-term.
Explore the Open Source Technologies we build for ourselves, our clients, and the community.
Stop Publicizing Progress Without Committing to Ethics
Thereâs a different between experience and expertise. We donât just bring years of experience to the table. We bring deep knowledge, curiosity, and sound judgement to every engagementâno matter who, what, or when. We apply ethical principles to every decision we make, and we donât just talk the talk. We walk the walk.
Our pledge to you in 2024 and beyond: 100% AI-free productions. All the solutions we provide are of the finest human-grade quality. Weâre not afraid of progress! But weâre not buying the bullshit. Read more about our AI Ethical Framework weâve laid out which presents the minimum threshold required for us to evaluate any âgenerative AIâ toolchain.
Ethics in tech always starts with transparency. Weâre proud of our work contributing to the open source community. Whitefusion has worked on projects with thousands of hearts on GitHub, collaborated with dozens of contributors, and overseen numerous releases as well as implemented successful crowdfunding campaigns and online conferences.
We regularly produce technical writing and documentation, podcasts, video tutorials, and engage in Fediverse-centric social media conversationâall with the aim of simplifying the modern Web, promoting ethical standards-based practices, and providing better alternatives to the industry status quo.
Clients Weâve Worked With Past & Present
ð Preset Galaxy // Just Launched!
Whitefusion teamed up with Orange Tree Samples to scope, develop, and release Preset Galaxy, a community platform centered around UGC (User-Generated Content) for music producers.
Using a combination of Ruby, Rails, custom tooling, web components, and modern frontend best practices, we launched a platform thatâs performant, stable, and welcoming. You can read more about the project on Jared Whiteâs blog here.
- Font Awesome
- Bloom Housing
- Dax Entertainment
- BeerMenus
- ComplianceHelper
- Gilleran Energy Management
- Backroads
- OâHanlon Center for the Arts
- Geoffrey Ellis Flutes
Ready to Add Our Expertise to Your Product Team?
We regularly work with individuals and organizations who have deep domain expertise in their line of work but require the skills and insights we provide from years of experience in ours.
Even on existing software teams, there can be a gap between what was once familiar and broadly accepted, and the real-world best practices, techniques, and patterns which will set projects up for long-term success today. You could use another pair of eyes. ð
If youâre tired of codebases which mushroom in complexity until theyâre unmaintainable, if youâre weary of business-as-usual which makes the open Web feel like a morass of numbers-driven âengagementâ and cloud-service entrapment, if you yearn for the days when a prudent employment of open standards and delightful abstractions could unlock genuine experiences outpacing much larger rivalsâ¦then we understand each other. Letâs chat. ð¤
Who is Whitefusion?
Where is Whitefusion? Why is Whitefusion? ð
Hi, Iâm Jared. I live and work in Portland, Oregon. And Iâm a Web developer.
Iâve been at thisâ¦a long time. ð I first got my start building Web sites in the 1990s. Iâve seen entire sub-industries of the Web come and go. One day itâs J2EE, another day itâs Next.js. Thereâs always some outfit promoting flashy yet over-engineered technology thatâs so complicated it requires a slew of consultants ready to âfixâ all the problems that inevitably arise.
Iâm sick of it. But thankfully, Iâm not alone. Cooler heads are prevailing, praise be to Berners-Lee.
Iâm a champion of the underdog: the solo dev, the small tight-knit team. Iâm with the people who believe you can build great things with simple, easy-to-understand tools and a commitment to the greatest invention in the history of mankind: the Open Web. Join the resistance, and together we shall accomplish great things. I canât wait. ð
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Tech Stacks That Last are Harder Than You Think
From Java applets to Flash plugins to janky SPA leviathans to chatbots run amuckâ¦these tendencies to build atop hype-fueled platforms come and go in waves.
Everyone chases after the shiny new thingâwithout stopping to consider the impact it will have on real users. Weâve had to suffer through frameworks which consider the browser merely a build target of a lofty cross-platform UI toolkit. Weâve had to suffer through the adoption of scripts which only seem to degrade performance, steal peopleâs data, and harm accessibility.
Itâs time to get back to basics and honor the citizens of digital spaces by respecting their time and their devices. Never bet against the Web browser to provide the majority of building blocks we will need to craft fantastic user experiences. By properly leveraging HTML, CSS, and JavaScriptâall in their proper place and benefiting from a minimalist design philosophyâwe can add valuable business logic and interactivity while avoiding undue complexity like the plague.
Our motto is just say no to yet another build tool unless absolutely necessary. Speak clearly and humanely to your audience, and provide genuinely useful content and applications which serve felt needs. And of course, use progressive enhancement techniques for users as well as markup-first techniques for developers.
Enough is enough! Itâs time to reclaim our sanity. If itâs true that simplicity is the ultimate sophistication, then weâre ready to fly.