Bring all your ideas to life with our AI image generator
Create and download an endless variety of stunning images, safe for use in social media and marketing.
iStock’s AI Generator comes with legal coverage automatically
Trained exclusively on our high‑quality visual library and data, our AI image generator helps enhance your creativity and efficiency, but also ensures you and your AI‑generated images are legally protected.
Safe for commercial use
Unlike some other AI tools, your generated images will not include brand logos, characters, or other IP.
Robust legal protection
AI‑generated images include iStock’s standard legal indemnification, up to $10,000 USD per image.
Safeguarded content
Generate fearlessly knowing your images will never be added to our library for others to license and use.
Turn text into images that are one‑of‑a‑kind and ready to use
Use generations to explore concepts and modify the results to create AI‑generated imagery* that perfectly fits your needs.
Define your image
Choose a mix of filters and features to shape your output:
Aspect ratio
Select specific dimensions, including popular sizes for social posts and digital marketing.
Camera controls
Select Lens type and Depth of field to adjust focal length and background blur.
Color & Mood
Adjust the color and mood to better reflect your vision in your generations.
Prompt builder
Craft a descriptive 250 word text‑to‑image prompt using the helpful fields as a guide to bring your ideas to life.
Aspect ratio
Select specific dimensions, including popular sizes for social posts and digital marketing.
Camera controls
Select Lens type and Depth of field to adjust focal length and background blur.
Color & Mood
Adjust the color and mood to better reflect your vision in your generations.
Prompt builder
Craft a descriptive 250 word text‑to‑image prompt using the helpful fields as a guide to bring your ideas to life.
Add your own reference image to influence a generation
Apply the color scheme or composition of an image to your next generation. Using AI image generation from image technology, you can add a reference image to your text prompt to influence the output, including a source image that you upload.
Color
Inspire the color palette and tone from a source image
Composition
Composition transfers compositional elements like pose.
NEW
Create professional product photos using AI
Place your product into any scenario you can imagine, from studio shots to realistic landscapes. Just upload your product image** and provide a text prompt. Our AI tools will remove the background and generate product photos for you to license and download.
Original product image
Beach under palm trees
Picnic table at a park
Indoors with natural lighting
By the pool
Add your products to a wide range of environments
Dial in your AI‑generated images
Get closer to your vision or create different versions to fit your marketing needs with these after‑generation AI tools
Add, remove, or replace elements
Use Refine to adjust specific elements in your AI‑generated images. Choose “Replace” or “Remove” in the control panel, highlight an area, and write an optional prompt to define the new element you want generated.
Create additional sizes
With Extend, you can change the dimensions* of your AI‑generated image to make more room for copy, reveal more of a scene, or create additional sizes.
Stand out in a click
A single click is all it takes—Use Remove background to automatically erase the contents around the primary focus of your generated image for a clean, transparent background.
Additional AI image generator features
Regenerate
Explore 4 additional options using the same prompt
Variations
Iterate on a generated image when it’s going in the right direction, but not quite there
Generation history
Access past generations to download, iterate on, or use for inspiration
Generate more
Get even more image options from a single prompt in your generation history
Negative prompting
Get to what you want faster by removing what you don’t
Download high‑res version
Upscale from Medium to Large* when your project needs a higher resolution
What will you create with iStock’s AI Generator?
Ready to get started with iStock’s AI Generator?
Unlimited AI
Create and customize unique images with AI-powered tools
$24.99/month
Includes
Unlimited AI generations and downloads*
Unlimited iStock image modifications*
Design with confidence
- Trained exclusively on our creative library without using web-scraped or unlicensed content
- Backed by $10,000 in automatic legal protection per image
- Generate and download images free of brand logos, characters, and other IP
How to use the iStock AI image generator
- Describe the image using text in the prompt box: For best results, provide specific details of your main subject, location, and activity.
- Adjust the creative settings for the image you want: Define Content type, Aspect ratio, Camera controls, and Color & Mood.
- Generate your commercially safe images: iStock’s AI image generator creates 4 one‑of‑a‑kind, ready‑to‑license images.
- Customize and refine your image: Tailor your image by adding new elements, creating additional sizes, or remove the background in just a few clicks.
- Download and license your generated image: Each Medium or Large image includes legal indemnification of up to $10,000 USD per image.
Learn more about generative AI
How to Write Better AI Image Prompts
AI image generators offer endless possibilities for creativity. iStock’s AI Generator allows you to turn text into images that perfectly fit your needs.
How to boost your productivity with AI‑generated images
In a world of accelerating customer expectations, smart marketers are continually on the look out for innovative tools to boost their productivity and push them creatively.
Glossary of Artistic Keywords and Prompt Examples for AI Images
Explore this glossary to master the art of AI image prompt engineering with a curated list of artistic keywords, each with a definition and practical example.
How are these AI generated images made?
Generative AI by iStock is powered by NVIDIA Edify, a custom machine learning model, trained exclusively using high‑quality content and proprietary data from iStock’s creative library. Customers then use text prompt‑to‑image generation to direct the model in fabricating imagery based on our content and data.
What is AI image generation?
AI image generation is the process of creating never‑before‑seen images using artificial intelligence (AI) technology trained on a large data set. iStock's AI Generator, powered by NVIDIA Edify, was trained exclusively on our own creative image library and proprietary data, and allows customers to enter text prompts that the AI model then uses to generate four unique images that are commercially safe and ready to license.
What is text prompt‑to‑image generation?
Text prompt‑to‑image generation lets you create unique images in seconds by describing the image that you want to see. The AI Generator will then generate visuals relevant to those prompts that can be used across your creative process, from ideation to execution.
Can I generate AI images for free?
Currently, AI image generation on iStock is not free and you will need to purchase our Unlimited AI monthly subscription plan to have access to generations. This ensures we can continue to support creators and artists on an ongoing basis by compensating them for allowing their work to be part of our AI model.
Will visuals I have generated or modified be offered as part of iStock’s creative library?
No, we will not be adding visuals you generate to our creative library.
It looks like one of the generated images contains recognizable trademarks, logos, landmarks, or a public personality. Can I still use the image?
We’ve worked with NVIDIA to train a custom model exclusively on our creative visuals and proprietary data to create commercially safe outputs. This means we’ve taken care to block prompts that could generate problematic content including trademarks, logos, landmarks, or public personalities. You also agree not to use any prompts protected by third‑party IP rights (like trademarks, logos, or names) in generating your content (any questions about specific prompts should be discussed with your legal team).
If you have concerns about whether the generated image might contain recognizable subjects, please use the Flag icon to report results that need our attention. While we are confident that Generative AI by iStock is commercially safe, if you are unsure if you can safely use a specific visual generated, please reach out to our Customer Service team in addition to selecting the Flag icon.
If you have concerns about whether the generated image might contain recognizable subjects, please use the Flag icon to report results that need our attention. While we are confident that Generative AI by iStock is commercially safe, if you are unsure if you can safely use a specific visual generated, please reach out to our Customer Service team in addition to selecting the Flag icon.
Can I use the images I generate for my personal, commercial, or promotional project?
Yes! Content generated by the AI Generator grants you a fully licensed image with iStock’s standard legal indemnification.
*Daily generation limits apply. Does not include editorial content. Licensing of source image required to download modified imagery.
**For product placement, you must own or have licensed the rights to the product image you upload.
Prices are subject to change.