ICLG.com Blog

Marketing in the corporate investigations sector presents a unique set of challenges. Unlike industries where transparency and promotion are straightforward, this space is often masked in secrecy, leading to misconceptions about its operations.

Ella Nott | 27 Nov 2024

We recently had the pleasure of hosting a webinar in partnership with the Association of Governance, Risk and Compliance (AGRC), which saw a fantastic discussion covering the complexities of the current economic sanctions landscape and the challenges facing compliance teams today.

James Strode | 09 Oct 2023

Thought leadership, a corporate buzzword or useful content marketing tool? Global Legal Group publisher James Strode considers how thought leadership can be built into a marketing strategy, what the benefits are within the legal field, and how to implement it to best effect.

James Strode | 10 Jul 2023

A positive company culture is an imperative. It acts as a foundation for a business’s reputation, and people are more likely to do business with a company that has a positive reputation, backed not only by what they do, but also by the people that do it and their working environment.

Ella Nott | 06 Oct 2022

Will artificial intelligence ever take over? The answer, we hope, is no, mainly because any machine is only as clever as the person programming it.

Verity Jackson | 01 Sep 2022

Today, opposition is a constant - for or against Brexit, climate denier or saviour, vegan or carnivore – so that identifying your standpoint is often required by modern society. But when it comes to marketing strategies, “bothism” is the way forward. But what do we mean by bothism exactly? Read this blog for further information.

Rosa Sawer | 05 Jul 2022

It is increasingly important to produce emails that stand out, target the correct audience and achieve their purpose of encouraging the recipient to engage.  

Verity Jackson | 15 Jun 2022

For my first post here on the ICLG.com Blog, I’ve decided to reflect on Global Legal Group’s progress and performance over the last year, as well as looking ahead to 2022. I’m very proud of what our team has achieved in what has been an uncertain global marketplace, as well as a personally challenging time for many, and I feel that our collective efforts and achievements merit acknowledgement here.

Jason Byles | 07 Apr 2022

Data, information, insight. These three words are often heard, but do we really understand them? In marketing, having a firm grasp of what they mean is key to unlocking the full potential of analytics, so in this post we will take each in turn and discuss what they mean to us and how we use them to help our clients optimise the impact of their external communications while gaining market intelligence.

Rosa Sawer | 09 Mar 2022

ICLG.com recently spoke with James Wiltshire, customer success manager at Spotler, our chosen marketing automation platform, on how far email marketing has come since GDPR came into force in May 2018.

Rachel Williams | 22 Dec 2021

Since Google announced their plan back in February 2020 to ban third-party cookies – albeit a restriction which has yet to be implemented and has been pushed back again to 2023 – marketeers are having to find alternative methods to optimise user experience.

Rosa Sawer | 22 Nov 2021

Long gone are the days of relying solely on bulk emails or newsletters to get content to an audience – with email you have a chance of getting eyes on your message, but unless that message has compelling content the reader is thirsty for, there is no guarantee at all that they will actually read it (a 2% clickthrough rate in B2B communications is considered average).

Rachel Williams | 04 Oct 2021

On the London legal communications scene there are beginners, veterans, and then people like Gus Sellitto. In the PR business for almost 25 years, with more than two decades of those specifically in legal PR, Sellitto co-founded his current shop Byfield Consultancy in 2007, which has since grown into one of London’s most well-known legal PR agencies, with 14 consultants and 18 staff.

Fraser Allan | 03 Sep 2021

In this post from our series covering search engine optimisation, we discuss backlinks and how ICLG.com uses them with our contributors’ content to maximise their impact and informational value.

Fraser Allan | Rachel Williams | 26 Aug 2021

This next post in our series of articles covering search engine optimisation looks beyond keywords to cover another important factor to consider when building a website with SEO in mind: website structure. This includes URL composition, page size and complexity, loading speed and mobile device adaptability.

Fraser Allan | Rachel Williams | 12 Aug 2021

In this first instalment from our series of posts covering search engine optimisation, we cover keywords.  When most of us think of SEO, we also automatically think of keywords. After all, it is the tagging of content with keywords that makes it possible for search engines and users to find relevant content.

Fraser Allan | Rachel Williams | 02 Aug 2021