In order to provide you with all of this Tumblr content for free, Tumblr selectively runs advertisements. We and our parent company Automattic, work with online advertising companies to provide you with advertising that is relevant and useful. The ads we show you reflect our educated guesses about your interests based on your activity on our sites and services.
In some places, you have a legal right to opt-out of having your data used to personalize the advertisements you see. Below you will find information about what opt-outs are available to you and how to manage them.
If you are a resident of some US states, you have a right to opt-out of having your data sold or shared for advertising purposes. Although Tumblr never sells your data in the traditional sense of exchanging information about you for money, the personalized advertising we do could be considered a “data sale” under these states’ privacy laws.
If you are a resident of one of these states and would prefer not to see advertisements that are personalized based on your interests, you can opt-out by enabling the “Do not sell my personal information” toggle in your privacy settings. Note that if you opt-out you will continue to see advertisements on Tumblr, though they will be less relevant and useful to you.
To learn more about how we select the ads you see, you can check out Tumblr’s Advertising and affiliate policies.
If you are viewing Tumblr from within the EU, UK, or Canada, you will be shown our cookie banner when you first access our site or service, and periodically it will resurface in the future. From this banner you have a variety of controls that allow you to customize the way Tumblr uses your data for our advertising program, as well as for some other non-advertising uses like measuring how you use Tumblr so we can make it better.
You can view and modify your consent choices at any time by clicking “Update Privacy Consent” from your privacy settings.
