Web analytics *

Regardless of how mature the product is, its owner will always be curious about how it performs, what the conversion rates are, and what areas for improvement there are. One of the most important tools that product owners should get access to at some point in time is an event tracking system.

As we enter a new decade, the IT industry has also encountered many loopholes that we must work on. Seeing this, hundreds of motivated young minds have decided to become entrepreneurs. But is it so easy to succeed in a world where competition is already so high?

Bluntly, the answer is NO. It is not easy to be successful, and the reason for these startups' failure is the lack of digital presence or inadequate technical support. Another major reason that has been seen is the wrong choice of the web development company.

Hiring dedicated web developers may seem like an easy task at first, but it is not. It is one of the most challenging tasks. And to prevent you from falling into the pits of failure, I have created a list of the 7 best web development companies in India and abroad.

СOVID-19 and Internet

Recent events caused by coronavirus spread have highlighted quite a few problem areas in society, economics, technology… And it’s not only about the panic, which is inevitable and will come back with any following global issue. But it is really about the consequences: crowded hospitals, empty shelves in supermarkets, people having to stay at home and use up the Internet which turns out to not be enough for everyone who’s going through the hard days and nights of #stayathome.

What already happened

2019 is coming to an end, and it's Christmas soon. It is also the time to grab all data and collect statistics and a rating of the most interesting Habr's articles for this period.



In this post the best articles and best Habr authors 2019 will be presented, I also will show some statistical graphs that I find interesting or unusual.

Let's get started.

Backlog prioritization requires simplification and weighting of tasks. Each one belongs to strategy like ads acquisition or CRO. We may consider turnover, operational costs, other metrics as input; profit margin, ROI — as output in case of retail. The perfect goal is to find 20/80 solution and focus resources on a single strategy at a time. Metrics tied to strategies gives the dimension of model. Sometimes unit economy relations are violated because of non-linearity. In practice it means low/insignificant correlation and poor regression. Example: it is impossible to separate acquisition and conversion — the quantity of acquisition affect its quality and vice versa. Decomposition of tasks/strategies assumes linear decomposition of nonlinear system. Besides nonlinear statistical evaluation of strategies is required when CJM can't be tracked or online/offline channels can't be separated.

Backlog prioritization leads to the choice between strategies. Each one has its metrics. There is a requirement to choose the most important one. ML scoring is a solution when non linearity exists and economy is nonlinear. See introduction here. Two groups are considered. First (I) corresponds to web conversion {bounce rate, micro conversion, time, depth}. Second (II) corresponds to attraction of new visitors from organic channel {visits, viewers, views}. The target function is a number of commercial offers per day. The task is to reduce the dimension to get the optimal simple strategy. In this case online/offline B2B channels can't be separated: market is thin and new customers may have some information about 'the brand' from both channels. Therefore statistical evaluation is closer to reality than direct CJM tracking in this case.