Digital training courses and tools to help your small business adapt, grow, and better serve your community

ADAPTING WITH DIGITAL

Celsious

Corinna and Theresa Williams are the co-founders of Celsious, a premium sustainable garment care provider and New York’s first laundromat-café located in Williamsburg, Brooklyn. When the COVID crisis began, they pivoted their business to support social distancing and serve frontline workers and groups with special needs. They also created a “Laundry Love” fund, which is a pay-it-forward fund to help neighbors in need. They used Google tools to post updates, communicate changes and target new customers by spreading awareness. Celsious has proven they are New York-tough!

ADAPTING WITH DIGITAL

The Spice House

• Charlie Mayer loves to cook and always has. So, when he had an opportunity to take over a 60-year-old spice business called The Spice House, he couldn’t say no. Charlie recalls the onset of the COVID-19 crisis as a scary and uncertain time. Thankfully, customers were ready to reconnect with their love of cooking in quarantine, and sales exploded online. The business began shipping at unprecedented levels with more orders than any other time in its history. The most important change for the company's operations overall was to optimize internet sales, in-store pickups, and customer service operations and communications, with some help from Google Workspace and Google Ads.

ADAPTING WITH DIGITAL

Sunrise Coffee

Juanny Romero, a former barista, opened her first coffee shop on the first day of the Great Recession of 2008. She now owns three cafes and couldn’t think of anything she’d rather be doing. “During the good times, it’s great to be CEO because you get to drink coffee and talk,” Juanny says. “But when a crisis hits, all eyes turn to you.” And so, when the COVID-19 pandemic came to Las Vegas, it was initially terrifying. Juanny knew she had to find a way to keep her company solvent. She also began using Google Ads to bring in more customers. “The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”

ADAPTING WITH DIGITAL

Morgan Miller Plumbing

Morgan Miller Plumbing used to advertise the same way as other plumbing companies: in the Yellow Pages. The company instead turned to digital marketing and increasingly found its voice — and more business — online. Stella Crewse was Morgan Miller’s operations manager when the company’s then-owner, Jeff Morgan, decided to go into retirement, and Stella stepped up to lead the 23-year-old business. Stella led her company to use the full menu of Google Workspace products to share documents and stay organized. All of this was important as our nation moved into lockdown. Stella’s company had already moved just about all its operations online well beforehand, from accounting to dispatching. “Everything was digital, so we were able to maintain operations seamlessly,” Stella says.