Paid Media Advertising

Scale Your Advertising In The Social Ecosystem

Advertise your business to targeted audiences in the place where your potential customers are sure to be — on social media.

What Is Social Media Advertising?

Social media ads differ from the standard social posts you see on your feed. Regular posts are organic, whereas ads are paid for and target specific audiences. Social media advertising offers a range of benefits and allows businesses and marketers to control what potential customers see. Leveraging a combination of both paid and organic social posts is typically the most valuable strategy.

Benefits of Social Media Ads

Social media ads can lead to significant gains for businesses. Some of the most valuable benefits of paid social advertising include:

Most social platforms allow for easy and highly specific targeting
Social media advertising is a cost-efficient way to reach consumers effectively
Results can be seen quickly and are easily tracked and analyzed

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Use Cases for Paid Social Ads

The use cases for social media advertising are endless, but some of the most common are:

Building brand awareness and influence
Facilitating a sale or entrance into the sales funnel
Communicating about an upcoming event
Advertising job openings to reach potential candidates

How We Do Paid Social Advertising

Go Fish Digital’s social media advertising services emphasize customization. We’re not about cookie-cutter packages and one-size-fits-all approaches. We know your business is unique, and we aim to create a strategy that gives you the best return on your investment. Our services are built entirely around each client’s individual needs. We combine proven fundamentals with customized approaches to create social ads that get your business noticed by the right people in the right places.

Goal Setting

We work to understand your business and goals you hope to achieve during this initial phase. Our team becomes immersed in each client’s business to comprehend its values, aesthetics, and differentiating factors fully.

Campaigning

Next, we work in collaboration with your team to create stunning visuals for a range of platforms that will accomplish the goals we set. Once those are in use, we’ll closely monitor KPIs and adjust ads based on how they perform.

Reporting

Lastly, we communicate with your team frequently about the status of your ads and the progress of the campaign. We’re transparent in our reporting and collaborative when implementing new strategies.

Frequently Asked Questions

Go Fish Digital regularly works with platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok , and YouTube. However, we are open to other platforms.

Ad spend largely depends on a client’s goals. If a client is new to social ads, we can help develop a sound budget based on competitor and industry trends. We’re happy to work within budgets of any size.

Every Go Fish Digital project has a dedicated project manager as well as experts from our paid media team to maintain a consistent, well-thought-out strategy and communication with the client.