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A small but formidable list of marketing tools for developers driving their own digital marketing efforts

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The Pocket Marketing Tech List 🗂

A small but formidable list of marketing tools for software developers.

🔦Search Engine Optimization (SEO) Tools

🙌🏽Free Tools

💵Paid Tools

  • Ahrefs: All-in-one SEO tool, from keyword search to site audits.
  • AnswerThePublic: Tool for finding search terms and questions people ask around a keyword. It's free to search once per day; more than that you'll need to upgrade.
  • Ubersuggest: Great for finding content ideas around keywords, among other SEO benefits.

📈Web Analytics Tools

🙌🏽Free Tools

💵Paid Tools

  • Matomo Analytics: Complete Google Analytics replacement that's privacy focused; comes with free trial.
  • Plausible Analytics: Lightweight privacy-focused analytics solution; free trial available.
  • Simple Analytics: Privacy-focused analytics solution.
  • Fathom Analytics: Lightweight privacy-focused analytics solution; free trial available.

🛍eCommerce Platforms

  • Shopify All-in-one online shop.
  • Big Cartel: eCommerce platform for creatives.
  • WooCommerce: Set up an ecommerce store for WordPress sites.
  • Wix Stores: Set up an ecommerce store for Wix sites.
  • E-junkie: For selling digital products.
  • Payhip: For selling digital products.
  • Podia: For selling digital products, courses, and more.
  • Teachable: Selling online courses and coaching programs.

📬 Email Marketing Platforms

👯Social Media Scheduling Platforms

🙌🏽Free Tools

💵Paid Tools

🤖Automation Tools

📖Developer Blogging Platforms

  • "How Blog Post Syndication Works": A post that explains blog syndication, aka "cross-posting".
  • "What's the best blogging platform for developers?": A blog post to help you figure out what's important in selecting a blog platform.
  • DEV Community: An open source developer blogging and community platform. Allows you to categorize blog posts into tags, enables comments, and allows for blog syndication.
  • Hashnode: Developer blogging and community platfor. Allows you to categorize blog posts into tags, enables comments, and allows for blog syndication. Also lets developers map their own domain to their blog.

🖼Graphic Design Tools & Free Stock Image Aggregators

  • Canva: Can be used to design flyers, presentations, book covers, and more. Free tier and paid tiers available.
  • SlidesGo: Beautiful and customizable Google Sheets and PowerPoint templates. Free and premium tiers available.
  • Compressor.io: Compress images for faster page load speeds.
  • Flickr: Search for images available under Creative Commons licenses.
  • Pexels: Free stock images.
  • Unsplash: Free stock images.

🧑🏻‍💻Freelancer Marketplaces

  • Fiverr: Find everyone from book designers to editors to graphic designers to ghostwriters on Fiverr. I've been working with Fiverr freelancers for sometime with great success. (Note: Affiliate link)
  • Upwork
  • Wordy.com: Proofreading and copyediting services.
  • 99designs: Designer marketplace.

🗺Landing Page Builders

  • Carrd.co: Create a fully responsive landing page with absolute ease. Supports Markdown. Free and paid plans available. (Note: Affiliate link)

📒Organizational Apps

  • Airtable: A powerful no-code relational database. Has a ton of templates for everything from task management to forms to content calendars to Kanban boards. (Note: Affiliate link)
  • Notion: All-in-one solution for most workflow-related things, like building Wikis, taking notes, tracking tasks and projects, and more.
  • Obsidian: App for everything from taking notes to building Wikis. Supports Markdown.
  • Roam Research: App for organizing and connecting different notes and other pieces of information.
  • Draft: A version control collaboration tool for writers. Supports Markdown.

List compiled by Stephanie Morillo. Like this list? Consider becoming a sponsor.🌸

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