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Server-side GTM integration
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| // Define GTM Server Container URL (replace with your container endpoint) | |
| $gtmEndpoint = "https://<your-gtm-server>.appspot.com"; | |
| // Example Conversion Data | |
| $data = [ | |
| "event_name" => "purchase", // Event name, e.g., 'purchase', 'lead' | |
| "conversion_tracking_id" => "AW-XXXXXXX", // Replace with your Google Ads conversion ID | |
| "transaction_id" => "12345", // Unique transaction ID | |
| "value" => 100.0, // Conversion value | |
| "currency" => "USD", // Currency code | |
| "user_data" => [ | |
| "email" => hash('sha256', "[email protected]"), // Hashed email (SHA256) | |
| "phone_number" => hash('sha256', "+1234567890"), // Hashed phone (optional) | |
| "client_ip" => $_SERVER['REMOTE_ADDR'], // Client IP (optional) | |
| "user_agent" => $_SERVER['HTTP_USER_AGENT'], // User Agent (optional) | |
| ] | |
| ]; | |
| // Send data to GTM Server | |
| function sendToGtm($endpoint, $payload) { | |
| $ch = curl_init($endpoint); | |
| // Set cURL options | |
| curl_setopt($ch, CURLOPT_RETURNTRANSFER, true); | |
| curl_setopt($ch, CURLOPT_POST, true); | |
| curl_setopt($ch, CURLOPT_HTTPHEADER, [ | |
| 'Content-Type: application/json', | |
| ]); | |
| curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode($payload)); | |
| // Execute cURL request | |
| $response = curl_exec($ch); | |
| if ($response === false) { | |
| $error = curl_error($ch); | |
| curl_close($ch); | |
| throw new Exception("cURL Error: $error"); | |
| } | |
| $httpCode = curl_getinfo($ch, CURLINFO_HTTP_CODE); | |
| curl_close($ch); | |
| if ($httpCode !== 200) { | |
| throw new Exception("Server returned HTTP code $httpCode with response: $response"); | |
| } | |
| return json_decode($response, true); | |
| } | |
| try { | |
| $response = sendToGtm($gtmEndpoint, $data); | |
| echo "Data sent successfully: " . print_r($response, true); | |
| } catch (Exception $e) { | |
| echo "Error: " . $e->getMessage(); | |
| } |
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