Glossary

Direct-to-film printing is a new printing technique where an image is printed on a film using water-based inks and transferred onto fabric using a heat press mechanism.

Just like the name implies, DTG printing is a method using a specialized DTG printer that directly applies water-based ink to the fabric of the item being customized.

Embroidery is the process in which a design is stitched onto fabric as a way to brand a garment or product.

The Facebook Pixel is a small piece of code you add to your website to track user interactions with your business on Facebook, Instagram, and other platforms, giving you insights into how your audience engages with your content.

Jacquard knitting is a technique that lets you weave beautiful, intricate colorwork patterns into knitted fabrics.

A merchant of record is an entity or business (like Fourthwall) that accepts payments on behalf of another business (like your creator business).

The Meta Pixel, is a small piece of code you add to your website to track user interactions with your business on Facebook, Instagram, and other platforms, giving you insights into how your audience engages with your content.

Print on Demand (abbreviated as POD) is a production method where the order goes to the manufacturer, who will print it for them on an order-by-order basis.

Screen printing is when a printer uses a stenciled mesh screen to transfer ink by squeegee onto a surface, leaving an imprint of the design on the product.

Sublimation printing is a method of printing in which a design is transferred from a sublimation paper onto a product by using pressure and heat to change the solid particles of the ink into a gas state which the product absorbs, and when cooled, the ink returns back to solid state.

Third party logistics, or 3PL as it is commonly referred to, is the outsourcing of the fulfillment of orders to an external party.

Twitch is a community-driven ecosystem that revolves around live streaming – as much as Twitch showcases content, it also showcases personalities.

Warehousing is the process of storing goods to be sold or distributed.