Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they’re produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the Covid-19 pandemic, the events are being held this week, pushed back from their traditional late April timeframe. So this is a good time to take a look at just what the NewFronts are and how they came to be. In this episode of How S#it Works, Mark Book, head of content for North America at Digitas, tells us what the Interactive Advertising Bureau’s NewFronts are and how the event works. #NewFronts #Digitas #IAB Subscribe to our channel! https://goo.gl/JpCqzs ↓↓ Leave a comment below ↓↓ Check out the original article here! https://bit.ly/3duY64o Check out our full video catalog: https://goo.gl/Ky9LT8 Follow us on: Twitter: https://goo.gl/U2sVPW Facebook: https://goo.gl/G5DRR1 Instagram: https://www.instagram.com/adweek/ Reddit: https://www.reddit.com/user/AdweekMag
