Super Bowl LII: The Ads

Most recent stories in Super Bowl LII: The Ads

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  Adweek

  

  The Poet Behind Coke's Super Bowl Spot Wants All of Us to Bring More Art to Advertising

  Adweek - David Griner

  When you hear a poem in an ad, especially a Super Bowl ad, it’s usually a safe and licensed choice lifted from the long-dead likes of Whitman or …

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  Adweek

  

  Tide’s Spotless Super Bowl Campaign, as Seen From Inside the Brand’s War Room

  Adweek - Lauren Johnson

  “We’re trending!” High above the New York skyline, on the 36th floor of the World Trade Center, a team of roughly 40 brand marketers, agency …

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  Adweek

  Why Hyundai Scrapped Plans to Use Live Game Day Footage for Its Super Bowl LII Ad

  Adweek - Erik Oster

  Hyundai’s plans for its Super Bowl LII ad, “Hope Detector,” went through two changes before the Big Game. The ad, which was created by Hyundai and …

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  Adweek

  

  You Know 'Dilly Dilly.' But Check Out the 'Deli Deli' Ad That's Running on Philly TV Today

  Adweek - Erik Oster

  Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign …

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  Adweek

  

  Here Is Ram’s Super Bowl Ad, This Time With MLK Blasting the Evils of Advertising

  Adweek - David Griner

  Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., …

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  Adweek

  

  The Kid Who Watched Skittles' Super Bowl Ad Reveals What Happened in It

  Adweek - Tim Nudd

  In the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush—the Facebook …