WLLI (FM)
| Broadcast area | Bowling Green, Kentucky |
|---|---|
| Frequency | 102.3 MHz |
| Branding | Santa 102.3/95.7 |
| Programming | |
| Format | Stunting (Christmas music) |
| Ownership | |
| Owner | Royse Radio, Inc |
| WCLU, WLYE-FM | |
| History | |
First air date | August 1, 1964 (as WLOC-FM) |
Former call signs |
|
Call sign meaning | "Willie" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 61047 |
| Class | A |
| ERP | 2,800 watts |
| HAAT | 125 meters |
Transmitter coordinates | 37°10′41″N 85°55′15″W / 37.17806°N 85.92083°W |
| Translator(s) | 98.5 W253BN (Glasgow) |
| Links | |
Public license information | |
WLLI (102.3 MHz) is an FM radio station stunting with a Christmas music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.[2]
History
[edit]The station first signed on the air as WLOC-FM on August 1, 1964.[3] The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.[4] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.
On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM (96.7 MHz) in Bowling Green.
On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country".[5]
On November 18, 2024, WLLI dropped its simulcast with WLYE and began stunting with Christmas music, branded as "Santa 102.3/95.7".[6]
References
[edit]- ^ "Facility Technical Data for WLLI". Licensing and Management System. Federal Communications Commission.
- ^ "WLLI Facility Record". United States Federal Communications Commission, audio division.
- ^ FCC history card for WLLI
- ^ "WLLI Call Sign History". United States Federal Communications Commission, audio division.
- ^ "Willie Triples Up In Southern Kentucky". Radioinsight. February 4, 2022.
- ^ Santa Arrives in Southern Kentucky Radioinsight - November 19, 2024
External links
[edit]- Facility details for Facility ID 61047 (WLLI) in the FCC Licensing and Management System
- WLLI in Nielsen Audio's FM station database
- Facility details for Facility ID 141800 (W253BN) in the FCC Licensing and Management System
- W253BN at FCCdata.org
  | This article about a radio station in Kentucky is a stub. You can help Wikipedia by expanding it. |