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Olive Young (company)

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CJ Olive Young Corporation
Native name
씨제이올리브영 주식회사
Company typeSubsidiary
IndustryRetail
FoundedOctober 2002; 22 years ago (2002-10)
Headquarters
Seoul
,
South Korea
ParentCJ Group
Websiteglobal.oliveyoung.com
Inside the store

CJ Olive Young Corporation (Korean: 씨제이올리브영 주식회사) is a health and beauty product store based in South Korea.[1] Olive Young opened its first store in Sinsa-dong, Gangnam in December 1999 under the management of CJ Systems and pioneered Korea's health and beauty market.[2] Olive Young's main slogan is "All live young with Olive Young." which reflects the main philosophy 'Natural Healthy' of Olive Young.[3] In 2021, Olive Young is solidifying its No.1 position in the Korean H&B market, which was hit directly by Covid-19.[4]

History

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Olive Young's first store opened in 1999 in Sinsa.[2] In 2002, the company established a joint venture with Dairy Farm International part of the Jardine Matheson Group.[5] The joint venture was terminated in 2008, when Olive Young acquired the entirety of CJ company shares on the market.[6][clarification needed]

The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009.[7] It released CJ ONE, an integrated membership service for CJ Systems, in 2010.[8]

The checkout area of an Olive Young store in Myeongdong, Seoul

In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.[9] It introduced the electronic shelf labeling system to its stores in 2018.[10] Olive Young launched the Global Mall in 2019 to realize a new brand message called "Global Lifestyle Platform to Propose Healthy Beauty."[11] As of 2024, Olive Young operates more than 1,300 stores and also sells products online.

Major business

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Self-developed products

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  • Cosmetic accessories: cotton swabs, nail clippers, hair combs[12]
  • Beauty supplies: sunscreen, mask packs, nose packs[12]

Self-developed brands

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  • Color brands: Elle girl, WAKEMAKE, Colorgram[13]
  • Skin care brands: Plant country, Bio Heal boH, Round A'Round, Dream Works Beauty Collection, Bring Green[14]
  • Men's skin care brands: XTM Style homme[15]

Exclusive sales products

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Imported cosmetics: Cottage, Bull Dog, Yves Rocher, Saforelle, Rap Phyto, The Balm, Topicrem[16]

General sales products

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  • Beauty Care: skin care, makeup, perfume, men's cosmetics, beauty accessories[17]
  • Healthcare: health functional foods, health supplies, emergency supplies[18]
  • Personal care: hair and body care, oral care, hygiene[19]
  • Food: beverages, confectionery, processed foods[20]
  • Sundries: household goods, personal belongings, cultural gift certificates[21]

Past exclusive sales products

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  • Imported cosmetics: Sukin, Lanolips[22]

References

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  1. ^ 김, 미나 (April 24, 2017). "올리브영 창립멤버 박성철, 화장품사업 마케터로 사는 법 (Olive Young Founding Member Park Sung-chul, How to Live as a Cosmetics Business Marketer)". 비지니스포스트(Business Post).
  2. ^ a b 송, 주오 (December 19, 2017). "'열여덟살' 올리브영의 화끈한 생일파티 ('Eighteen' Olive Young's hottest birthday party)". Edaily [ko](Edaily).
  3. ^ "올리브영 공식 온라인몰". www.oliveyoung.co.kr (in Korean). Retrieved April 23, 2019.
  4. ^ 안, 경무 (March 17, 2021). "The Powerless Competitor…CJ Olive Young Strengthens H&B Market Exclusive". 이투데이.
  5. ^ 정, 지영 (October 29, 2002). "세계적 유통社 '왓슨'이 온다.. 드러그스토어 최대 체인 내년 상륙(Worldwide distributor 'Watson' comes .. Drug Store Max Chain Landing next year)". 한국경제(Korea Economy).
  6. ^ 신, 성우 (December 9, 2008). "CJ그룹 47% 자본잠식 자회사 추가 출자(CJ Group to add 47% capital infusion subsidiary)". Edaily [ko](Edaily).
  7. ^ 박, 신영 (November 1, 2009). "올리브영 "한국판 '세포라' 될 것" (Olive Young "Korean version 'Sephora' to be")". The Financial News.
  8. ^ 강, 희종 (March 4, 2010). "CJ헬로비전, 2012년 매출 1조원 달성 목표(CJ Hello Vision aims to achieve KRW 1 trillion in sales in 2012)". 디지털 타임스(Digital Times).
  9. ^ 이, 상래 (June 27, 2018). "대학생 취업 선호기업 1위 CJ, '희귀병 투병' 이재현 회장의 후계구도는?(What is the succession plan of Lee Jae-hyun, chairman of CJ, the first company that college students want to work for?)". 업다운뉴스(Up-down News).
  10. ^ 김, 아라 (June 26, 2018). "[4차혁명] 올리브영, 스마트 스토어로 변신 성공([4th Revolution] Olive Young succeeds in becoming a smart store)". 매일일보(Maeil News).
  11. ^ "OliveYoung's Brand Story". OliveYoung Official Global site.
  12. ^ a b 장, 연주 (May 18, 2017). "헬스앤뷰티스토어,'부츠'發 태풍?(Will 'Boots' open up the health and beauty store market?)". 헤럴드경제(Herald Economy).
  13. ^ 김, 효진 (July 8, 2015). "'아리따움' 경쟁자는 올리브영?…화장품 브랜드숍 '복병'(The competitor of 'Aritaum' is Olive Young? ... For cosmetics brand shops 'surprise rival')". 뉴스1(New 1).
  14. ^ 박, 민영 (April 20, 2018). "올리브영, 화장품 PB 9개로 확대(Olive Young expands to cosmetic PB 9)". 디지털 타임스(Digital Times).
  15. ^ 백(Baek), 예리 (March 20, 2018). "유통업계 이유있는 'PB' 열풍('PB' craze in distribution industry)". ChosunBiz.
  16. ^ 김, 지영 (March 30, 2016). "[드럭스토어 대해부]②1세대 헬스앤뷰티 스토어, CJ올리브영 VS 왓슨스([Drugstore Welfare] ② First-generation health and beauty store, CJ Olive Young VS Watsons)". Sisa Journal. Sisa Press.
  17. ^ 김, 민영 (June 11, 2018). "[유통가 팀파워] 올리브영 강남본점, '강남역 뷰티1번지' 과감한 변화 선구자 ([Distributor Team Power] Olive Young Gangnam Head Office, 'Gangnam Station Beauty No. 1' bold change pioneer)". 이투데이(E-Today).
  18. ^ 이, 주현 (February 20, 2018). "올리브영, 셀프헬스케어 매출 전년비 68% 증가(Olive Young, self-healthcare sales up 68% year-on-year)". 전자신문(Electronic newspaper).
  19. ^ 이, 새봄 (September 29, 2016). "올리브영, 화장품서 건강식품까지…원스톱 쇼핑 명소 (Olive Young, cosmetics to health food ... One Stop Shopping Spot)". Maeil Business Newspaper.
  20. ^ 황, 영주 (March 23, 2018). "국내 드럭스토어, 헬스케어 넘어 식품까지 영역 확장 (Domestic drugstore, expansion beyond healthcare to food)". 메디컬투데이(Medical Today).
  21. ^ 김, 희준 (January 16, 2018). "인테리어소품에 가전까지… 영토 넓히는 H&B 스토어(Interior accessories to household appliances ... H & B store expanding territory)". Sisa Journal e).
  22. ^ "여권 없이 즐기는 해외화장품 쇼핑 "그곳에 가면 트렌드가 보인다"(Foreign cosmetics shopping without a passport "I can see the trend when I go there")". The Korea Economic Daily. February 14, 2013.
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