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INVU (song)

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"INVU"
iScreaM remixes cover
Single by Taeyeon
from the album INVU
LanguageKorean
ReleasedFebruary 14, 2022 (2022-02-14)
Studio
  • SM Big Shot (Seoul)
  • SM Starlight (Seoul)
  • SM Blue Cup (Seoul)
Genre
Length3:24
Label
Composer(s)
Lyricist(s)Jinli (Full8loom)
Taeyeon singles chronology
"Can't Control Myself"
(2022) 		"INVU"
(2022) 		"Night Into Days"
(2023)
Music video
"INVU" on YouTube

"INVU" (/aɪ ɛn viː juː/) is a song recorded by South Korean singer Taeyeon for her third studio album of the same name. It was released as the lead single by SM Entertainment on February 14, 2022. "INVU" was written by Jinli (Full8loom), composed by Peter Wallevik, Daniel Davidsen, Rachel Furner, and Jess Morgan, and arranged by PhD.

Background and release

[edit]

On January 11, 2022, SM Entertainment announced that Taeyeon would release a digital single titled "Can't Control Myself" on January 17 prior to the release of her third studio album in February 2022.[1] On January 26, the name of the third studio album was announced as INVU, for release on February 14 and consisting of thirteen tracks, with pre-orders starting on the same day.[2] On February 3, the mood sampler video was released with "INVU" announced as the lead single.[3] On February 12, the music video teaser was released. On February 14, the song was released as the lead single of INVU, alongside the music video.[4]

During the press conference for INVU held on February 14, the singer stated that there was "pushback" against choosing the song as the lead single, as her team "was saying 'No' and [she] was the only one who was saying 'Yes!'". She called it "a bold decision, but [she] had confidence" that it was the best choice.[5] On February 15, in an interview with Nylon via email, Taeyeon said that she was "immediately drawn to this type of genre" upon hearing the song. The singer also revealed "INVU" as her favorite song off the album and added that "The way I approach love is similar to how ["INVU"] describes it, so I feel a little more attached to it".[6]

On April 28, the three remixes of "INVU" by Zhu, Moon Kyoo, and Ginjo, titled iScreaM Vol.15: INVU Remixes, was released.[7]

Composition

[edit]
"INVU"
"INVU" was described as a house, dance-pop, and synth-pop song that features "melancholy lyrics by saving 'I envy you' towards a partner who does not take love seriously".
Problems playing this file? See media help.

"INVU" was written by Jinli (Full8loom), composed by Peter Wallevik, Daniel Davidsen, Rachel Furner, and Jess Morgan, and arranged by PhD.[8] Musically, the song was described as a house, dance-pop, and synth-pop song with a "funky beat", "soft and dreamy synth sound", "impressive flute melody in the chorus", "vocals that deeply express the various emotions contained in the song", and "splendid high notes [that] emphasize the lyrics".[9][6][10] The song features "melancholy lyrics by saying 'I envy you' towards a partner who does not take love seriously".[9] "INVU" was composed in the key of B minor, with a tempo of 107 beats per minute.[11]

Music video

[edit]
A scene in the music video, which shows Taeyeon as an archer, standing in a marble-carved ancient Roman-inspired temple.

The music video directed by Samson of High Quality Fish was released alongside the song by SM Entertainment on February 14.[12][4] The "celestial"-themed music video portrays Taeyeon "as an enchanting warrior on a quest to annihilate the love that destroyed her" with scenes switching between "a marble-carved ancient Roman-inspired temple to a vast desert wasteland".[13][14] She described the music video as "a new kind of image and visual that [she] hasn't tried before", stating that the song's concept "is about a main character who is hurt by love but nonetheless gives it all when it comes to love, and [she] wanted to express this through strong, warlike visuals in the music video", including various sets that "remind the viewers of Greek mythology".[5]

The music video was chosen as one of the best K-pop videos of the year by Teen Vogue[15] and Rolling Stone India.[16]

Commercial performance

[edit]
Professional ratings
Review scores
SourceRating
Music Y[17]

In addition to achieving a perfect all-kill on the South Korean charts,[18] "INVU" debuted at number one on South Korea's Gaon Digital Chart in the chart issue dated February 13–19, 2022;[19] on its component charts, the song debuted at number one on the Gaon Download Chart,[20] number two on the Gaon Streaming Chart,[21] and number eight on the Gaon BGM Chart.[22] It ascended to number one on the Gaon Streaming Chart in the following week.[23] On the Billboard K-pop Hot 100, the song debuted at number 15 in the chart issue dated February 26, 2022,[24] ascending to number one in the following week.[25] The song debuted at number seven on the Billboard South Korea Songs in the chart issue dated May 7, 2022.[26]

In Singapore, the song debuted at number 29 on the RIAS Top Streaming Chart and number eight on the Top Regional Chart in the chart issue dated February 11–17, 2022,[27] ascending to number 11 on the Top Streaming Chart and number four on the Top Regional Chart in the following week.[28] The song also debuted at number 11 on the Billboard Singapore Songs in the chart issue dated March 5, 2022.[29] On the Billboard Vietnam Hot 100, the song debuted at number 26 in the chart issue dated February 24, 2022,[30] ascending to number 12 in the following week.[31] In Taiwan, the song debuted at number 15 on the Taiwan Songs in the chart issue dated February 26, 2022,[32] ascending to number eight in the following week.[33] In Hong Kong, the song debuted at number 13 on the Billboard Hong Kong Songs in the chart issue dated March 5, 2022.[34] In Malaysia, the song debuted at number 15 on the Billboard Malaysia Songs in the chart issue dated March 5, 2022.[35]

In United States, the song debuted at number eight on the Billboard World Digital Song Sales in the chart issue dated February 26, 2022.[36] Globally, the song debuted at number 138 on the Billboard Global Excl. U.S. in the chart issue dated March 5, 2022.[37]

Promotion

[edit]

Prior to the album's release, on February 14, 2022, Taeyeon held a live event called "Taeyeon INVU Countdown Live" on YouTube to introduce the album and communicate with her fans.[38] Following the album release, she performed "INVU" on two music programs: Mnet's M Countdown on February 17,[39] and SBS's Inkigayo on February 20.[40]

Track listing

[edit]
  • Digital download / streaming – Original
  1. "INVU" – 3:24
  • Digital download / streaming – Remixes
  1. "INVU" (Zhu remix) – 3:39
  2. "INVU" (Moon Kyoo remix) – 4:11
  3. "INVU" (Ginjo remix) – 3:40

Credits and personnel

[edit]

Credits adapted from liner notes of INVU.[41]

Studio

Personnel

Charts

[edit]

Certifications

[edit]
Region Certification Certified units/sales
Streaming
South Korea (KMCA)[46] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Accolades

[edit]
Awards and nominations for "INVU"
Award ceremony Year Category Result Ref.
Asian Pop Music Awards 2022 Best Music Video (Overseas) Nominated [47]
Circle Chart Music Awards 2023 Artist of the Year – Global Digital Music (February) Won [48]
Golden Disc Awards 2023 Digital Bonsang Nominated [49]
Korean Music Awards 2023 Best Electronic Song[a] Nominated [51]
MAMA Awards 2022 Best Vocal Performance — Solo Won [52]
Song of the Year Nominated [53]
Melon Music Awards 2022 Song of the Year Nominated [54]
Listicles for "INVU"
Publisher Listicle Placement Ref.
Billboard The 25 Best K-Pop Songs of 2022: Staff Picks 8th [55]
CNN Philippines CNN Philippines' 25 Favorite K-pop Songs of 2022 Placed [56]
Idology Closing 2022: The 20 Songs of the Year Placed [57]
NME The 25 Best K-Pop Songs of 2022 3rd [58]
Rolling Stone India The 10 Best Korean Music Videos of 2022 5th [16]
Teen Vogue The 21 Best K-Pop Music Videos of 2022 Placed [15]
The 79 Best K-Pop Songs of 2022 Placed [59]
The Korea Herald 2022 Highlights of K-Pop 6th [60]
The Telegraph Top 20 K-Pop Hits of the Year 12th [61]
Music program awards for "INVU"
Title Date Ref.
Inkigayo February 27, 2022 [62]
March 6, 2022 [63]
March 13, 2022 [64]
M Countdown February 24, 2022 [65]
Show! Music Core February 26, 2022 [66]
March 5, 2022 [67]
March 12, 2022 [68]
March 19, 2022 [69]
Melon Weekly Popularity Award for "INVU"
Award Date Ref.
Weekly Popularity Award February 28, 2022 [70]
March 7, 2022
March 14, 2022
March 21, 2022

Release history

[edit]
Release history for "INVU"
Region Date Format Label
Various February 14, 2022
April 28, 2022

See also

[edit]

Notes

[edit]
  1. ^ Credit for "INVU (Moon Kyoo Remix)" version[50]

References

[edit]
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  2. ^ Hong, Se-young (January 26, 2022). "태연, 정규 3집 'INVU' 2월 14일 발표 [공식]" [Taeyeon, 3rd Full Album 'INVU' Released on February 14th [Official]] (in Korean). Sports Donga. Archived from the original on January 26, 2022. Retrieved February 14, 2022 – via Naver.
  3. ^ Park, Seo-hyun (February 3, 2022). "태연, 신보 타이틀곡은 'INVU'..절절 러브송으로 강렬 변신 예고" [Taeyeon, new album title song 'INVU'..Intense transformation into love song] (in Korean). Herald Pop. Archived from the original on February 6, 2022. Retrieved February 14, 2022 – via Naver.
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  68. ^ Lee, Ha-na (March 12, 2022). "'음중' 태연 출연없이 1위, 김우석·위클리 컴백→야생돌 탄 데뷔(종합)" [1st place without Taeyeon's appearance in 'Umjung', Kim Woo-seok, Weeekly comeback → Debut with wild idols (comprehensive)] (in Korean). Newsen. Archived from the original on March 19, 2022. Retrieved March 12, 2022 – via Naver.
  69. ^ Kim, Na-yeon (March 19, 2022). "태연 'INVU', '음중' 4주 연속 1위..위너 강승윤→몬스타엑스 기현 컴백[종합" [Taeyeon's 'INVU', 'Umjung' topped the charts for 4 weeks in a row...Winner's Kang Seung-yoon → Monsta X's Kihyun comeback [comprehensive]] (in Korean). Osen. Archived from the original on March 19, 2022. Retrieved March 19, 2022 – via Naver.
  70. ^ "멜론 주간 인기상" [Melon Weekly Popularity Award]. Melon (in Korean). Archived from the original on March 21, 2022. Retrieved March 21, 2022.
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