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This article is about the TV channel. For the Iranian university, see Mohajer Technical And Vocational College of Isfahan.
This article is about the digital TV channel. For the on-campus channel, see CheddarU.
MTVU
CountryUnited States
Broadcast areaDigital cable
Programming
Language(s)English
Picture format480i (SDTV)
(optimized for 16:9 widescreen televisions in stretch mode)
Ownership
OwnerParamount Media Networks (Paramount Global)
ParentMTV Entertainment Group
Sister channels
List
History
LaunchedJanuary 20, 2004; 20 years ago (2004-01-20) (as an MTV digital cable channel); 2000; 24 years ago (2000) (as VH1 Uno)
ReplacedVH1 Uno
Closed2018 (online only)
Replaced byCheddarU (replacement only on college campuses)
Former namesVH1 Uno (2000–2008)
Links
WebsiteMTV.com
Availability
Streaming media
FuboTVInternet Protocol television (IPTV)
Part of a series on
MTV
Programs on MTV
MTV personalities
Censorship on MTV
MTV Generation
MTV News

MTVU (formerly stylized as MtvU and mtvU) is an American digital cable TV channel owned by the MTV Entertainment Group, a unit of the Paramount Media Networks division of Paramount Global. The channel was first known as VH1 Uno from 2000 to 2004 before changing names when Viacom expanded MTVU programming beyond more than 750 college and university campuses across the United States, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems to digital cable in all homes. Music videos played on the channel primarily consist of indie rock, pop punk and hip-hop along with limited original programming. MTVU also launched a short-lived campus guide and social media network called Campusdailyguide.com in 2008.[1]

In 2018, the MTV Networks on Campus group was sold by Viacom to Cheddar to launch CheddarU, but the digital cable channel remains available to the public through digital cable.[2][3][4]

History

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MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002.[2] According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo.[2]

Seven months later, after CTN experienced financial difficulties and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.[5]

MTVU also formerly owned RateMyProfessors.com and in 2006 acquired content management software platform for college newspapers College Publisher Network (later College Media Network) parent company Youth Media & Marketing Network (Y2M) in 2006 before selling it in 2010 to Access Network, who sold it to Uloop in 2014.[6][7][1][8]

In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.[9][10]

In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service were converted to carry CheddarU, a new secondary feed which stream content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus will continue to receive CheddarU at no cost in exchange for access to the campus (the cable version of MTVU has continued under an automated form). CheddarU is part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotel and other public venues.[11][12][13]

Over time, MTVU has lost cable carriage throughout time with the growth of the Internet, and has generally been depreciated by ViacomCBS in current retransmission consent negotiations with cable and streaming providers, with Spectrum removing it from their current-day packages in 2018. Only grandfathered subscribers with older packages have access to the network on that provider. The channel uses archived campus footage and interviews rather than producing new interstitials. The company uses the network and MTV Live for video premieres.

Programming

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According to its promotional materials from 2004 to 2018, MTVU broadcast exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events included the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows included Dean's List,[14] the MTVU Awards, and MTVU Spring Break.

Currently, MTVU plays a mix of music videos with an emphasis on emerging artists and short interestistial segments focusing on college life.[15] Previously at each hour, MTVU broadcast news updates from ABC News (and before that CBS News until late 2006 in the wake of the Viacom/CBS split), including international news and college-related news. Twice an hour, MTV News once aired stories on subjects such as music downloading, and musical artists under promotion by MTVU.

Additionally, MTVU aired several original programs produced by and featuring college students. The Freshmen featured three rotating student panelists discussing new music videos and was hosted by Kim Stolz; Stand-In brought celebrities and intellectuals into college classrooms to teach for a day, and featured people such as Nobel Laureates Elie Wiesel and Shimon Peres; Madonna; John McCain; Marilyn Manson; and Jhumpa Lahiri. It has also started a social networking site "Meet or Delete", along with HP.

Awards

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MTVU Woodie Awards

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MTVU formerly broadcast its own semi-annual awards show, the MTV Woodies, which it states recognizes "the music voted best by college students." Previous winners have included 2005's Death Cab for Cutie, Motion City Soundtrack, and The Afters; 2006 winners include Thirty Seconds to Mars, Plain White T's, mewithoutYou, The Subways and Gnarls Barkley. The 2006 ceremony was also notable for the altercation of Elijah Wood and Scott from the music blog Stereogum with Jared Leto.[16] The 2008 awards had a huge fan voting for the Best Music On Campus award, where The Bride Wore Black won the award and Chasing Arrows came in right behind.[17] Winners at the 2008 Woodie Awards included Paramore and There for Tomorrow. Winners at the 2009 Woodie Awards included Green Day, Kings of Leon, Matt & Kim, NeverShoutNever, Tech N9ne and Hotel of the Laughing Tree.[18] Winners at the 2014 Woodie Awards include Beyoncé, Drake, Ed Sheeran, and Skrillex.[19] Fall Out Boy will become the first inductees at "Hall of Wood" at the 2015 Woodie Awards. They had won the Streaming Woodie award for "Grand Theft Autumn" at the first ceremony in 2004.[20]

Awards for students

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The online game Darfur is Dying was developed as part of an MTVU contest, and other Sudan genocide coverage won MTVU two Emmys, including the 2006 Governors Award. Its Half of Us initiative won a Peabody Award in 2007 "for its extensive research and dedication to fighting depression and creating quick routes to convenient solutions."[21] MTVU also provided grants for student activists, giving away $1,000 a week to various student groups. MTVU formerly co-sponsored the ecomagination Challenge with GE, which aimed to empower college students to solve environmental problems on campuses. MTVU also sponsored the Film Your Issue competition, a competition designed to encourage college-age filmmakers to make short political pieces, and aired the winners.

Other opportunities that MTVU provided for college students include Digital Incubator grants, which awarded students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provided the winner with the chance to receive a development deal with MTVU and collect the award at the MTV Movie Awards. Besides these competitions, MTVU made efforts to use student work through its programming.

Winners

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Woodie of the Year

Breaking Woodie

Left Field Woodie

Good Woodie

Road Woodie

Streaming Woodie

Welcome Back Woodie

Soundtrack of My Life Woodie

The Sophmore [sic] Jump Woodie

The Silent But Deadly Woodie

Best Video Woodie

International Woodie

Alumni Woodie

Performing Woodie

Best Music On Campus Woodie

College Radio Woodie

EDM Effect Woodie

Fomo Woodie

Tag Team Woodie

Branching Out Woodie

Chevrolet Sonic Collage Artist Woodie

Cover Woodie

Did it My Way Woodie

Best Collaboration Woodie

Woodie to Watch

Co-Sign Woodie

Next Level Performance Woodie

Social Climber Woodie

Woodie Songwriter of the Year

References

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  1. ^ a b "MTV launches social media site for university students". Bizjournals.com. Retrieved 14 February 2022.
  2. ^ a b c Rutenberg, Jim (February 18, 2002). "Big MTV on Campus?". The New York Times. Archived from the original on March 14, 2010. Retrieved 2009-11-21.
  3. ^ Fletcher, Bevin (1 June 2018). "Cheddar Acquires MTV Networks on Campus from Viacom". Ecnmag.com.
  4. ^ "MTV Relaunching CTN as mtvU". Multichannel.com. 15 January 2004.
  5. ^ "MTV Acquires College Television Network". The New York Times. September 21, 2002. Archived from the original on April 20, 2012. Retrieved 2009-11-21.
  6. ^ Kramer, Staci D. (17 January 2007). "MTVN Pumps UP MTVU With Acquisition Of RateMyProfessors.com". Gigaom.com. Archived from the original on 28 October 2017. Retrieved 9 May 2018.
  7. ^ "MTVN Sells College Media Network". Mediapost.com. Retrieved 14 February 2022.
  8. ^ Murley, Bryan. "ULoop buys College Media Network/College Publisher". Collegemedia.org. Retrieved 14 February 2022.
  9. ^ "mtvU Adds 2.6 Million Subscribers, Launches on Charter, Verizon FiOS, Suddenlink, AT&T and Nearly 70 Other Carriers Nationwide". MTV Networks press release. PR Newswire via CNNMoney.com. 29 January 2008. Archived from the original on 8 February 2008. Retrieved 27 June 2011.
  10. ^ "MTV2 Replacing VHUno February 2nd". Charter Communications system message. 25 January 2008. Archived from the original on 19 July 2011. Retrieved 27 June 2011.
  11. ^ Fletcher, Bevin (June 1, 2018). "Cheddar Acquires MTV Networks on Campus from Viacom". CED Magazine. Archived from the original on 12 June 2018. Retrieved 10 June 2018.
  12. ^ Mullin, Benjamin (May 31, 2018). "Streaming Service Cheddar Targets College Students After Acquiring MTV Campus Distribution Network". The Wall Street Journal. Retrieved 10 June 2018.
  13. ^ Bouma, Luke (May 31, 2018). "Viacom is selling MTV Campus Networks to Cheddar". Cord Cutters. Retrieved 10 June 2018.
  14. ^ "Dean's List episode hosted by Taiwan Brown". episode. Archived from the original on 2011-10-10.
  15. ^ "Video Premiere - mtvu.com". mtvu.com. Archived from the original on 2009-02-02.
  16. ^ Best Week Ever » Blog Archive » SIZZLER: Gollum Leto Hates Hobbitses Archived 2006-11-12 at the Wayback Machine from bestweekever.tv
  17. ^ "mtvU Woodie Awards 2015 - Woodies Festival - MTV". mtv.com. Archived from the original on 2009-02-04.
  18. ^ "newmusicreviews.net". Archived from the original on 2011-08-23.
  19. ^ "Lil Wayne Makes Surprise Appearance, Drake Wins Big At mtvU Woodie Awards". MTV News. Archived from the original on 2014-03-14.
  20. ^ "5 Mind-Blowing Reasons We Should Have Known All Along That Fall Out Boy Would Make Woodies History". MTV News. Archived from the original on 2015-07-14.
  21. ^ "The Peabody Awards - mtvU: Half of Us". peabodyawards.com. Archived from the original on 2015-04-02.
  22. ^ "WPTS Radio (@WPTSRadio) | Twitter". Twitter.com. Retrieved 2019-01-16.
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