Ford is slashing another 4,000 jobs in Europe as it struggles to keep pace with the market’s shift to electric vehicles (EVs). The American automaker said a “highly disruptive” EV market and new competition are causing significant losses in the region. Ford’s announcement comes as China’s leading EV maker, BYD, is quickly catching up in global deliveries.
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To close out the year strong, Ford is offering more ways to save on its electric vehicles. Ford introduced a new year-end sales event with significant discounts on its top-selling EV models, the F-150 Lightning and Mustang Mach-E. Here’s how you can score some savings.
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Ford says a “rapidly deteriorating” EV market is to blame as it plans to slow the output of more electric models. Starting next week, employees at Ford’s Cologne EV plant in Germany will be put on short-term work hours.
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China’s powerhouse BYD looks to soon outperform Ford in terms of annual shipments this year, which would be a major milestone for the company, placing it firmly in the ranks as a top 10 automaker globally, Bloomberg reports.
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Ford is gearing up to launch new EVs overseas as it battles for global market share. Ahead of its EV blitz, Ford is currently the fastest-growing auto brand in Saudi Arabia. The American automaker is laying the groundwork for “an electrified future” in The Middle East.
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Ford is losing two of its most experienced leadership team members in Germany. The long-time leaders are leaving their roles as Ford continues restructuring its business overseas.
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Amprius Technologies has shipped its power-packed A-Sample EV cells to the United States Advanced Battery Consortium (USABC), a research collaboration between major automakers to advance EV battery technology.
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Ford is halting F-150 Lightning production in mid-November as the once best-selling electric pickup faces a wave of new competition. The company will stop building models at its Rouge EV center in Michigan for nearly two months.
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Today’s episode of Quick Charge is a story of, “Thanks, Joe Biden!” as Ford and LG ink a deal to bring EV battery manufacturing back to Michigan, the city of Louisville gets the nation’s first all-electric garbage truck fleet, and Waymo gets a massive $5.6 billion cash injection.
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With new low-cost Chinese flooding global markets, Ford CEO Jim Farley vows its new mid-size electric pickup is a “game changer.” Ford’s leader took a jab at BYD, vowing the company’s new electric pickup will match the costs of Chinese automakers building in Mexico.
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Ford reported Q3 earnings after the market closed on Monday, beating Wall St revenue and EPS expectations. However, the company is still losing billions on its EVs. Here’s a closer look at Ford’s third-quarter 2024 earnings report.
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Ford just made it easier for F-150 Lightning and Mustang Mach-E drivers to charge with new EV routing features. Drivers can now see new routing info, including available Tesla Superchargers along their route for easy trip planning.
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Under a new agreement inked between Ford and LG, the companies will move production of EV batteries for the Ford Mustang Mach-E from Poland to its Michigan facility in 2025. This (of course) has everything to do with the IRA and tax credits.
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The US government has approved the construction of a massive new lithium mine on public land in Nevada as part of a strategy to break China’s dominance over the supply chain of critical minerals used in EVs. The mine will be a key supplier to Ford’s future EVs.
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Ford has opened the order banks for its 2025 E-Transit, which now costs the same upfront whether you order the electric or gas model – and the electric one is even cheaper when you take into account savings on fuel, maintenance, and possible incentives.
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Ford CEO Jim Farley has been driving a Chinese EV over the past six months, calling it “fantastic.” After flying the Xiaomi Speed Ultra 7 (SU7) from Shanghai to Chicago, Farley doesn’t want to give it up.
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Ford F-150 Lightning and Mach-e drivers may have to wait a little longer to plug into Tesla’s Supercharger network. After several had already received their NACS adapters, Ford emailed many to say it was replacing the unit. In the meantime, the company doesn’t recommend using the current one.
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On today’s educational episode of Quick Charge, Ford Pro cross vehicle brand manager Nate McDonald is here to tell us about a new fleet management tool that can help give fleets a better answer to that modern question: When is the right time to electrify?
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Ford dealers just got a significant incentive to test its new pilot program. For every F-150 Lighting ordered from one of Ford’s new Retail Replenishment Centers, dealers can earn up to $1,500. Over the next month, Ford dealers can score up to $22,500 through the new program.
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The legend is back for the first time in nearly four decades. Ford’s new Capri EV is headed to the first customers across Europe. Following the electric Explorer, the new Capri is Ford’s second EV based on Volkswagen’s MEB platform.
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Ford wants to draw in buyers from rival brands. Its latest target is pickup truck drivers, specifically Ram owners. Ford is offering Ram owners up to $2,000 off if they switch to its F-150 Lightning.
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One month after OEMs BMW, Ford, and Honda announced a new joint venture focused on electric vehicle-to-grid integration called ChargeScape, Nissan has now joined. The Japanese automaker will take a stake in the joint venture and begin offering its charging solutions to customers.
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Ford said it remains the second best-selling EV brand in the US behind Tesla, but is it really? Ford was topped by GM in Q3 electric vehicle sales as the race intensifies into the end of the year.
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Buy a new Ford EV and get a free home charger as part of its new “Ford Power Promise.” The program is designed to finally put the EV misperceptions to rest while making it even easier to go electric.
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